ilość książek w kategorii: 18856
![]() |
Competitive Communication: A Rhetoric for Modern Business
ISBN: 9780195115901 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Competitive Communication offers the first full-length treatment of the classical art of rhetoric with applications to the day-to-day needs of modern managers. Based on the belief that clearly reasoned persuasion is indispensable to professionals who must convince others of their points of view, this text reveals implicit, competitive dimensions of communication to those familiar with contemporary business practices. Concentrating on argumentation--which is viewed both as a process of inquiry and as an act of persuasion--the author reviews principles of reasoning that were central to...
Competitive Communication offers the first full-length treatment of the classical art of rhetoric with applications to the day-to-day needs o...
|
cena:
686,21 |
![]() |
Talking about Treatment: Recommendations for Breast Cancer Adjuvant Therapy
ISBN: 9780195121919 / Angielski / Twarda / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Clear and accessible, this book is the first qualitative analysis of the complex conversations that occur between breast cancer patients and their oncologists. Roberts focuses on discussions about possible avenues of treatment, and shows them to be an active and mutual collaboration of information on the one hand, and a subtle delineation of the roles of "expert" and "novice" on the other. Her work highlights how doctors achieve a delicate balance between promoting one particular treatment option while not guaranteeing a cure.
Clear and accessible, this book is the first qualitative analysis of the complex conversations that occur between breast cancer patients and their onc...
|
cena:
173,32 |
![]() |
Central Works in Technical Communication
ISBN: 9780195157055 / Angielski / Miękka / 544 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Bringing together thirty-two landmark essays, Central Works in Technical Communication provides a broad and representative overview of the field. It introduces students, new teachers, and new practitioners to the community of technical communication as an intellectual and communal endeavor that encompasses such complex theoretical topics as research methods, social issues, and ethics. Editors Johndan Johnson-Eilola and Stuart A. Selber engaged in a comprehensive selection process--including the consultation of a review board of leading teachers and scholars--and have included some of...
Bringing together thirty-two landmark essays, Central Works in Technical Communication provides a broad and representative overview of the fi...
|
cena:
867,14 |
![]() |
Political Keywords: Using Language That Uses Us
ISBN: 9780195162394 / Angielski / Miękka / 279 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Declaration of Independence states that all men are created equal in the United States, but that statement does not hold true for words. Some words carry more weight than others--they seem to work harder, get more done, and demand more respect. Political Keywords: Using Language that Uses Us looks at eight dominant words that are crucial to American political discourse, and how they have been employed during the last fifty years.
Based on an analysis of eleven separate studies of political language, Political Keywords helps readers to understand what these terms mean and how they are... The Declaration of Independence states that all men are created equal in the United States, but that statement does not hold true for words. Some word...
|
cena:
406,57 |
![]() |
Advances in the Spoken-Language Development of Deaf and Hard-Of-Hearing Children
ISBN: 9780195179873 / Angielski / Twarda / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Throughout history there have been efforts to help deaf children develop spoken language through which they could have full access to the hearing world. These efforts, although pursued seriously and with great care, frequently proved fruitless, and often only resulted in passionate arguments over the efficacy of particular approaches. Although some deaf children did develop spoken language, there was little evidence to suggest that this development had been facilitated by any particular education approach, and moreover, many, even most deaf children--especially those with profound loss--never...
Throughout history there have been efforts to help deaf children develop spoken language through which they could have full access to the hearing worl...
|
cena:
476,91 |
![]() |
The Media Were American: U.S. Mass Media in Decline
ISBN: 9780195181470 / Angielski / Miękka / 480 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In 1977, Jeremy Tunstall published the landmark The Media Are American. In it, he argued that while much of the mass media originated in Europe and elsewhere, the United States dominated global media because nearly every mass medium became industrialized within the United States. With this provocative follow-up, Tunstall chronicles the massive changes that have taken place in the media over the past forty years--changes that have significantly altered the "balance of power" within the global media landscape. The Media Were American demonstrates that both the United States...
In 1977, Jeremy Tunstall published the landmark The Media Are American. In it, he argued that while much of the mass media originated in Euro...
|
cena:
585,10 |
![]() |
Lend Me Your Ears: All You Need to Know about Making Speeches and Presentations
ISBN: 9780195300758 / Angielski / Miękka / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The room darkens and grows hushed, all eyes to the front as the screen comes to life. Eagerly the audience starts to thumb the pages of their handouts, following along breathlessly as the slides go by one after the other...
We're not sure what the expected outcome was when PowerPoint first emerged as the industry standard model of presentation, but reality has shown few positive results. Research reveals that there is much about this format that audiences positively dislike, and that the old school rules of classical rhetoric are still as effective as they ever were for maximizing impact.... The room darkens and grows hushed, all eyes to the front as the screen comes to life. Eagerly the audience starts to thumb the pages of their handouts...
|
cena:
192,68 |
![]() |
Television: The Critical View
ISBN: 9780195301168 / Angielski / Miękka / 784 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. First published in 1976, Television: The Critical View set the foundation for the serious study of television, becoming the gold standard of anthologies in the field. With this seventh edition, editor Horace Newcomb has moved the book from one merely intended to legitimize the critical inquiry of television to a text that reflects how complex critical approaches to television have become today. Comprised of virtually all new selections that deal with both classic and contemporary programming, the seventh edition adds new material on television history, the reception context of...
First published in 1976, Television: The Critical View set the foundation for the serious study of television, becoming the gold standard of ...
|
cena:
679,22 |
![]() |
The Multilingual Internet
ISBN: 9780195304800 / Angielski / Miękka / 464 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Two thirds of global internet users are non-English speakers. Despite this, most scholarly literature on the internet and computer-mediated-communication (CMC) focuses exclusively on English. This is the first book devoted to analyzing internet related CMC in languages other than English. The volume collects 18 new articles on facets of language and internet use, all of which revolve around several central topics: writing systems, the structure and features of local languages and how they affect internet use, code switching between multiple languages, gender issues, public policy issues, and...
Two thirds of global internet users are non-English speakers. Despite this, most scholarly literature on the internet and computer-mediated-communicat...
|
cena:
170,97 |
![]() |
Writing as Craft and Magic
ISBN: 9780195305777 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Writing as Craft and Magic, Second Edition, outlines a compelling approach to conceiving, reporting, organizing, and writing articles for today's media. The book revolves around the central idea that writers improve most quickly by combining the powers of technique ("craft") with creativity ("magic"). Applying this method to news and feature writing--both print and online--it focuses on leads, organization, transition, clarity, drama, and other elements that drive good writing toward excellence.
Aimed at students in upper-level undergraduate writing and reporting courses,... Writing as Craft and Magic, Second Edition, outlines a compelling approach to conceiving, reporting, organizing, and writing articles for tod...
|
cena:
462,75 |
![]() |
Small Group Communication: Theory & Practice: An Anthology
ISBN: 9780195330007 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The eighth edition of Small Group Communication: Theory and Practice presents a collection of readings from the most well-known researchers and practitioners in the field. This comprehensive anthology spans a broad range of topics in communication theory, research, and practice. These include contemporary views of small groups, theories of group communication, group development and organization, group communication processes, group and team performance, group leadership, culture and diversity in groups, and methods for analyzing group communication.
New to the Eighth... The eighth edition of Small Group Communication: Theory and Practice presents a collection of readings from the most well-known researchers a...
|
cena:
867,14 |
![]() |
Organizational Communication: Foundations, Challenges, Misunderstandings
ISBN: 9780195330045 / Angielski / Twarda / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Modaff and DeWine's new undergraduate text, Organizational Communication: Foundations, Challenges, and Misunderstandings, offers a unique perspective on the field of internal organizational communication. The authors review the foundational material, but intersperse the discussions with excerpts from interviews conducted with over 60 leaders and workers in a variety of organizations.
A central feature of the text is the concept of misunderstandings, which highlights the idea that organizations are inherently problematic. This focus positions communication at the center of... Modaff and DeWine's new undergraduate text, Organizational Communication: Foundations, Challenges, and Misunderstandings, offers a unique per...
|
cena:
778,05 |
![]() |
Together: Communicating Interpersonally: A Social Construction Approach
ISBN: 9780195330205 / Angielski / Miękka / 414 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Sixth Edition of Together: Communicating Interpersonally brings lead author John Stewart together with award-winning colleagues Karen Zediker and Saskia Witteborn to continue the book's traditional emphasis on contact while adding two additional emphases: ethics and culture. Previous editions emphasized culture as part of an individual's world of meaning and featured an underlying ethical standpoint. The new edition integrates culture and ethics into every aspect of interpersonal communication. Written in student-friendly, conversational language, Together...
The Sixth Edition of Together: Communicating Interpersonally brings lead author John Stewart together with award-winning colleagues Karen Zed...
|
cena:
867,14 |
![]() |
Apollo, Challenger, Columbia: The Decline of the Space Program: A Study in Organizational Communication
ISBN: 9780195330441 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Apollo, Challenger, Columbia: The Decline of the Space Program provides unparalleled longitudinal insight into the organizational successes and failures of NASA. The book treats NASA over its 45-year history from 1958 to 2003, concentrating on five "data points": * 1967: when Tompkins first served as a Summer Faculty Consultant in Organizational Communication to legendary rocket scientist Wernher von Braun during the Apollo Program.
* 1968: when he served in the same capacity to help reorganize NASA's Marshall Space Flight Center. * 1986: when he investigated the... Apollo, Challenger, Columbia: The Decline of the Space Program provides unparalleled longitudinal insight into the organizational successes a...
|
cena:
746,52 |
![]() |
Contemporary Issues in Interpersonal Communication
ISBN: 9780195330564 / Angielski / Miękka / 364 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Contemporary Issues in Interpersonal Communication introduces the foundational ideas and concepts of interpersonal communication and applies them to issues and events relevant to today's college student population. The text does not simply reiterate the standard set of interpersonal communication's core ideas and theories, nor does it exclude them. Rather, authors Orbe and Bruess offer an integrated approach--both traditional and contemporary--introducing the concepts, models, and theories of the field in a way that will engage and challenge today's most culturally sensitive,...
Contemporary Issues in Interpersonal Communication introduces the foundational ideas and concepts of interpersonal communication and applies ...
|
cena:
867,14 |
![]() |
Language Wars and Linguistic Politics
ISBN: 9780198700210 / Angielski / Miękka / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Non-linguistic conflicts--economic, religious, territorial--are often projected on to language differences, and may be played out in the language policies of governments and other holders of power. Jean-Louis Calvet deals broadly, in a non-technical and introductory style, with this interaction of language issues and political process. He examines the fundamental problems arising from language contact, multilingualism, and the conflicts caused by inequalities symbolized in various patterns of language use.
Non-linguistic conflicts--economic, religious, territorial--are often projected on to language differences, and may be played out in the language poli...
|
cena:
302,79 |
![]() |
Structuring Sense: Volume I: In Name Only
ISBN: 9780199263899 / Angielski / Twarda / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Structuring Sense explores the difference between words however defined and structures however constructed. It sets out to demonstrate over three volumes, of which this is the first, that the explanation of linguistic competence should be shifted from lexical entry to syntactic structure, from memory of words to manipulation of rules. Its reformulation of how grammar and lexicon interact has profound implications for linguistic, philosophical, and psychological theories about human mind and language.
Hagit Borer departs from both constructional approaches to syntax and the long generative... Structuring Sense explores the difference between words however defined and structures however constructed. It sets out to demonstrate over three volu...
|
cena:
547,50 |
![]() |
Structuring Sense: Volume I: In Name Only
ISBN: 9780199263905 / Angielski / Miękka / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Structuring Sense explores the difference between words however defined and structures however constructed. It sets out to demonstrate over three volumes, of which this is the first, that the explanation of linguistic competence should be shifted from lexical entry to syntactic structure, from memory of words to manipulation of rules. Its reformulation of how grammar and lexicon interact has profound implications for linguistic, philosophical, and psychological theories about human mind and language.
Hagit Borer departs from both constructional approaches to syntax and the long generative... Structuring Sense explores the difference between words however defined and structures however constructed. It sets out to demonstrate over three volu...
|
cena:
298,07 |
![]() |
Structuring Sense: Volume II: The Normal Course of Events
ISBN: 9780199263929 / Angielski / Miękka / 418 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Structuring Sense explores the difference between words however defined and structures however constructed. It sets out to demonstrate over three volumes, of which this is the first, that the explanation of linguistic competence should be shifted from lexical entry to syntactic structure, from memory of words to manipulation of rules. Its reformulation of how grammar and lexicon interact has profound implications for linguistic, philosophical, and psychological theories about human mind and language.
Hagit Borer departs from both constructional approaches to syntax and the long... Structuring Sense explores the difference between words however defined and structures however constructed. It sets out to demonstrate over three volu...
|
cena:
251,01 |
![]() |
Henri Michaux: Poetry, Painting, and the Universal Sign
ISBN: 9780199277988 / Angielski / Twarda / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Henri Michaux is widely recognized as a major twentieth-century French poet and painter. Although his fascination with universal languages has attracted the attention of several of his critics, it has up until now been treated as a marginal concern. Henri Michaux: Poetry, Painting, and the Universal Sign argues that his ideas on what might constitute a universal language are central to an understanding of his works. It suggests that both his ambivalent articulation of his relationship to the languages and literary traditions of his native Belgium and adoptive France, and his efforts...
Henri Michaux is widely recognized as a major twentieth-century French poet and painter. Although his fascination with universal languages has attract...
|
cena:
747,52 |