* 1967: when Tompkins first served as a Summer Faculty Consultant in Organizational Communication to legendary rocket scientist Wernher von Braun during the Apollo Program.
* 1968: when he served in the same capacity to help reorganize NASA's Marshall Space Flight Center.
* 1986: when he investigated the...

Discourse and Social Media is a unique and timely collection that breaks ground on how discourse scholars, coming from a range of disciplinary perspectives, can critically analyse different social media, including YouTube, Facebook, Twitter, and News. The book fills a gap in the market for a multi-disciplinary collection for analysing the discourse of social media.

In providing a thorough review of the field to date, the opening chapter considers some of the common and divergent interests and priorities that exist in social media discourse analysis. It also discusses the wider...

The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.

This volume collects the work and...

The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.

This volume collects the work and...

This book presents an understanding of work-family balance for working adults belonging to a number of different family structures (e.g. single and/or childfree adults, LGBT couples, families with female breadwinners). It contends that family structure should serve as a way of thinking about diversity (i.e., race, gender, age, family) in the U.S. workplace. It also argues that in addition to accommodations occurring through workplace policy the negotiation of work-family balance happens as a result of self-advocacy that occurs in everyday communication about family at work. Relaying...

An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication.

This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.

Suddenly, the universe of people making typographical decisions has expanded. Effective visual communication through the informed manipulation of the size and style of type, its placement on a two dimensional surface, its integration with graphic material, and the quality of its reproduction is within reach of anyone who has a computer. Typographic Communications Today places this phenomenon in historical perspective, covering the whole of 20th century graphic design.With over 900 illustrations, more than 500 in color, it is an essential reference book for graphic artists and designers and...