Kategoria BISAC: Language Arts & Disciplines >> Communication Studies

* 1967: when Tompkins first served as a Summer Faculty Consultant in Organizational Communication to legendary rocket scientist Wernher von Braun during the Apollo Program.
* 1968: when he served in the same capacity to help reorganize NASA's Marshall Space Flight Center.
* 1986: when he investigated the...

Discourse and Social Media is a unique and timely collection that breaks ground on how discourse scholars, coming from a range of disciplinary perspectives, can critically analyse different social media, including YouTube, Facebook, Twitter, and News. The book fills a gap in the market for a multi-disciplinary collection for analysing the discourse of social media.

In providing a thorough review of the field to date, the opening chapter considers some of the common and divergent interests and priorities that exist in social media discourse analysis. It also discusses the wider...

The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.

This volume collects the work and...

The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.

This volume collects the work and...

This book presents an understanding of work-family balance for working adults belonging to a number of different family structures (e.g. single and/or childfree adults, LGBT couples, families with female breadwinners). It contends that family structure should serve as a way of thinking about diversity (i.e., race, gender, age, family) in the U.S. workplace. It also argues that in addition to accommodations occurring through workplace policy the negotiation of work-family balance happens as a result of self-advocacy that occurs in everyday communication about family at work. Relaying...

An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication.

This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.

This collection of the best articles from the first ten years of "Jump Cut" magazine form a broad and accessible introduction to socialist/feminist analysis of cinema. The articles focus on five important areas of cinema; Hollywood, North American documentary, third world cinema, Feminist theory and practice, and Gay and Lesbian cinema. This book is of interest to film students, teachers, scholars, and also anyone interested in progressive innovative film and film criticism.

"Presidential Communication" is the first book to combine a study of the presidency with communications. First it builds a base for the rhetorical presidency--what it means and how it works--and why an Approach based on an analysis of presidential rhetoric and persuasion works better than others to uncover the essential nature of the office. The authors also examine the presidency from the major areas of concentration traditionally found in communications scholarship. The theoretical discussion is reinforced with case studies drawn from recent history.

Women's Film and Female Experience takes a fresh look at a wide range of popular women's films in order to discover what American female consciousness in the 1940s was really about. The author traces the evolution and development of the Hollywood women's film, and describes the social history of American women in the 1940s. She then analyzes dominant narrative patterns within popular women's films of the decade: the maternal drama, the career woman comedy, and the films of suspicion and distrust.