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Kategoria BISAC: Language Arts & Disciplines >> Communication Studies
ilość książek w kategorii: 18788
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Worlds of Communication: Interdisciplinary Transitions- In Collaboration with Colin B. Grant and Tino G.K. Meitz
ISBN: 9783034301688 / Angielski / Miękka / 323 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This collection of papers published in the last forty years documents the author s journey from philosophy of language to text theory and then to an empirical science of literature, ending with a concept of literary studies as a legitimate part of media culture studies. The main emphasis is placed on communication as a social system. The approach used in the book is strictly interdisciplinary in order to cope with the complexity of the different types of human communication, ranging from everyday talk to literary communication or advertising. Radical Constructivism provides the...
This collection of papers published in the last forty years documents the author s journey from philosophy of language to text theory and then to an e...
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cena:
305,20 |
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Discourse, Identities and Roles in Specialized Communication
ISBN: 9783034304948 / Angielski / Miękka / 419 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The studies presented in this volume focus on two distinct but related areas of specialized communication professional and academic settings, resting on an anti-essentialist notion of identity as a phenomenon that emerges from the dialectic between individual and society.
The authors start from a detailed analysis of discourse practices as evidenced in texts, their production and the professional performance patterns which underlie such practices, and explore the way the actors, roles and identities are constructed in language and discourse. In particular, by highlighting discursive... The studies presented in this volume focus on two distinct but related areas of specialized communication professional and academic settings, resting ...
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cena:
488,74 |
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In Pursuit of Narrative Dynamics: A Study of James Phelan's Rhetorical Theory of Narrative
ISBN: 9783034305624 / Angielski / Miękka / 258 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book makes an intensive study of James Phelan s rhetorical theory of narrative. Apart from illustrating six basic principles in doing rhetorical theory of narrative, the author examines six major issues which are central to Phelan s rhetorical poetics, namely, focalization, character narration, unreliable narration, narrative progression, narrative judgments, and narrative ethics. For each narratological concept, the author minutely conducts a genealogical study to make the review work complete. The book not only compares Phelan s rhetorical narratology with classical narratology but...
This book makes an intensive study of James Phelan s rhetorical theory of narrative. Apart from illustrating six basic principles in doing rhetorical ...
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cena:
364,19 |
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Interpersonal Rhetoric in the Editorials of «China Daily»: A Generic Perspective
ISBN: 9783034300841 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book offers a critical review of three different approaches to Editorial Discourse Analysis (EDA). In a practical approach, each of the three linguistic, discoursal and dialogistic is applied to the analysis of China Daily editorials.
What are the social functions of China Daily editorials? How are these functions realized in the editorial texts? These are the questions the author focused on carrying out this study, which is aimed at exploring the reasons for the discourse practice of editorials of China Daily. Beyond describing the language features of... This book offers a critical review of three different approaches to Editorial Discourse Analysis (EDA). In a practical approach, each of the three lin...
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cena:
458,80 |
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Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers: A Theoretical and Empirical Investigation
ISBN: 9783640897032 / Angielski / Miękka / 108 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Master's Thesis from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, The University of Surrey, course: International Business Management - Communications - Public Relations, Advertising, Marketing, language: English, abstract: Celebrity endorsements can be seen as a powerful and effective advertisement tool to cut through today's thick media clutter, grab the attention of consumers by underpinning a brand's image. The use of celebrities as a spokesperson for products and brands has been steadily increasing over the past decades. Celebrity...
Master's Thesis from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, The University of Surrey, c...
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cena:
274,73 |
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Metaphors of the Web 2.0: With Special Emphasis on Social Networks and Folksonomies
ISBN: 9783631586648 / Angielski / Miękka / 140 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This study is an attempt to semantically decompose the most popular metaphorical expressions associated with two particular Web 2.0 practices: social networks and folksonomies. What is a friend on a social networking Web site like MySpace and StudiVZ? Is it polite to poke strangers on Facebook and give them fives on hi5? How can we subscribe to RSS feeds, if we don t pay subscription fees? Do we really broadcast ourselves on our YouTube channels? These and other similar questions are dealt with from the perspective of the referential and the...
This study is an attempt to semantically decompose the most popular metaphorical expressions associated with two particular Web 2.0 practices: social ...
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cena:
264,02 |
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Discursive Constructions of Immigrant Identity: A Sociolinguistic Trend Study on Long-Term American Immigrants
ISBN: 9783631612750 / Angielski / Twarda / 219 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In which way can language be an indicator for cultural identity in immigration contexts? How are collective identity, social networks and the use of the inclusive pronoun we connected? Does code-switching in additive bilingualism and first language attrition indicate a loss of home cultural identity? Designed as a longitudinal trend study, this book answers such complex questions as it investigates data collected from interviews with thirty U.S. Americans who immigrated to Germany between 1963 and 2001. On the one hand, in-depth discourse analyses take the discursive construction of identity...
In which way can language be an indicator for cultural identity in immigration contexts? How are collective identity, social networks and the use of t...
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cena:
292,93 |
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Labeling and Ideology in the Press: A Corpus-Based Critical Discourse Study of the Niger Delta Crisis- Foreword by Christian Mair
ISBN: 9783631615621 / Angielski / Twarda / 164 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book examines the discursive construction of Nigeria s Niger Delta ethnic militias in the Nigerian press. Over time, certain lexical items have been noted to occur frequently in the Nigerian press in representing the militia groups and their activities. This pattern of labeling which is often viewed as capable of causing further disaffection and conflicts produces a highly negative characterization of the key players in the crisis by consistently referring to them as militants, thieves, cultists, criminals, or terrorists . While some of these labels may appear to correctly represent the...
This book examines the discursive construction of Nigeria s Niger Delta ethnic militias in the Nigerian press. Over time, certain lexical items have b...
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cena:
278,47 |
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Understanding Tropes: At the Crossroads Between Pragmatics and Cognition
ISBN: 9783631592625 / Angielski / Twarda / 290 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book attempts to analyse irony, paradox, oxymoron, overstatement, understatement, euphemism, and dysphemism from the point of view of both Cognitive Linguistics and Pragmatics. In order to do so, we have regarded each trope as a cognitive model, and observed that the various ICMs that resulted from this approach had in common an essential feature: they were all constructed around the creation of contrasts. Also, we have developed a common processing model for these ICMs, which shows that these so-called figures of speech can be fully considered conceptual mechanisms of meaning creation...
This book attempts to analyse irony, paradox, oxymoron, overstatement, understatement, euphemism, and dysphemism from the point of view of both Cognit...
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cena:
464,37 |
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Cultures of Participation: Media Practices, Politics and Literacy
ISBN: 9783631596746 / Angielski / Twarda / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. To speak of participation today raises a series of questions on how the presence and use of new media affect modes of social participation. From a variety of theoretical, empirical and methodological perspectives, the contributions in this volume explore participation in different social realms from everyday life, interpersonal relationships, work and leisure activities to collective and political action. This collection demonstrates that participation is a localised notion, assuming a multitude of shapes under a variety of technological, political, socio-economic, linguistic and cultural...
To speak of participation today raises a series of questions on how the presence and use of new media affect modes of social participation. From a var...
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cena:
215,91 |
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Post-Merger Intercultural Communication in Multinational Companies: A Linguistic Analysis
ISBN: 9783631603895 / Angielski / Miękka / 174 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this book, the focus is on post-merger intercultural integration, effective communication between the relevant cultures and the different politeness strategies adopted by them. It is argued that cultural differences are a key issue in misunderstandings and miscommunication, which can affect a smooth post-merger integration, thereby focusing on differences between the Australians, US-Americans, Germans and the Swiss. The research contributes to bridge the gap between pragmatics, sociolinguistics and intercultural management studies. The empirical findings identify a company s social...
In this book, the focus is on post-merger intercultural integration, effective communication between the relevant cultures and the different politenes...
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cena:
328,69 |
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Electronic Emotion: The Mediation of Emotion Via Information and Communication Technologies
ISBN: 9783039118663 / Angielski / Miękka / 237 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Electronic emotion is the emotion lived, re-lived or discovered through machines. It is the emotion that users of information and communication technologies (ICTs) feel when using or not using different devices. Through ICTs emotion is amplified, shaped, stereotyped and re-invented but at the same time sacrificed. This book addresses a number of questions such as: What does electronic emotion actually mean? How does emotion change when mediated by information and communication technologies? How are the production and the consumption of electronic and mediated emotion articulated? What...
Electronic emotion is the emotion lived, re-lived or discovered through machines. It is the emotion that users of information and communication techno...
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cena:
364,19 |
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Mixed Messages: Youth Magazine Discourse and Sociocultural Shifts in «Salut Les Copains» (1962-1976)
ISBN: 9783039119059 / Angielski / Miękka / 193 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. While popular music and the mass media in France are firmly established areas of enquiry, there have been relatively few academic studies of the youth and popular music press. This book focuses on Salut les copains (Hi Buddies/Mates) (1962-76), which achieved a circulation of a million copies within its first year, at its peak sold around twice as many magazines as its nearest competitors, and has now become synonymous with the development of youth culture in 1960s France. In the few existing accounts of Salut les copains cultural commentators have tended to view the magazine as...
While popular music and the mass media in France are firmly established areas of enquiry, there have been relatively few academic studies of the youth...
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cena:
328,69 |
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Reading YouTube; The Critical Viewers Guide
ISBN: 9781433109805 / Angielski / Twarda / 195 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to -reading- YouTube. The book identifies certain videos by genre from The Phenom and The Short to The Morph and The Experiment and provides a thumbnail textual analysis of the videos from celebrity culture to identity politics that make up each of these genres. Each one starts...
How does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no ...
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cena:
696,70 |
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Reading YouTube: The Critical Viewers Guide
ISBN: 9781433109799 / Angielski / Miękka / 195 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to -reading- YouTube. The book identifies certain videos by genre from The Phenom and The Short to The Morph and The Experiment and provides a thumbnail textual analysis of the videos from celebrity culture to identity politics that make up each of these genres. Each one starts...
How does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no ...
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cena:
198,59 |
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The Social Meanings of Language, Dialect and Accent: International Perspectives on Speech Styles
ISBN: 9781433118685 / Angielski / Miękka / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume represents a unique contribution to the area of language attitudes research with its focus on how languages, dialects and accents induce us to form social judgments about people who use these forms.
The essays attend to evaluations of speech styles across nations. No previous work has embraced this comparative perspective globally, but such a volume that situates language and attitude research in the 21st century is long overdue. The content is culturally diverse and showcases the work of eminent scholars across the globe. Each chapter brings its own theoretical... This volume represents a unique contribution to the area of language attitudes research with its focus on how languages, dialects and accents induce u...
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cena:
212,28 |
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Theories of Communication
ISBN: 9781433112126 / Angielski / Miękka / 253 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Theories of Communication is the realization of a project begun in the 1970s with Marshall McLuhan and now brought to completion by his son, Eric McLuhan. This collection of short essays assembles theories of communication from a diverse range of famous people from Thomas Aquinas and Francis Bacon to Wyndham Lewis and Ezra Pound and ends with an essay on Marshall McLuhann own theory of communication. While the majority of the essays have been previously published, all are seminal pieces in the field. Their presence together in one volume is a significant contribution to the overall...
Theories of Communication is the realization of a project begun in the 1970s with Marshall McLuhan and now brought to completion by his son, Er...
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cena:
205,43 |
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The Map and the Landscape; Norms and Practices in Genre
ISBN: 9783039111824 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume explores the complex relations between norms and exemplars of genres from business and technical communication. Contributors compare a variety of types of norm with textual practices in a variety of ways. The genres examined are typical of the range of audiences and media of workplace and business communication: product withdrawal notices, press releases, job ads, oral presentations, sales letters and tenders, chairman s reports, and technical reports. They are compared with norms set by teachers, by unimaginative practice, by more or less self-appointed experts, or by...
This volume explores the complex relations between norms and exemplars of genres from business and technical communication. Contributors compare a var...
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cena:
493,04 |
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Intercultural Aspects of Specialized Communication-; Second Printing
ISBN: 9783039112586 / Angielski / Miękka / 369 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume explores intercultural communication in specialist fields and its realisations in language for specific purposes. Special attention is given to legal, commercial, political and institutional discourse used in particular workplaces, analysed from an intercultural perspective. The contributions explore to what extent intercultural pressure leads to particular discourse patternings and lexico-grammatical / phonological realisations, and also the extent to which textual re-encoding and recontextualisation alter the pragmatic value of the texts taken into consideration.
This volume explores intercultural communication in specialist fields and its realisations in language for specific purposes. Special attention is giv...
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cena:
700,25 |
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Discourse and Contemporary Social Change
ISBN: 9783039112760 / Angielski / Miękka / 555 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book draws together a rich variety of perspectives on discourse as a facet of contemporary social change, representing a number of different disciplines, theoretical positions and methods. The specific focus of the volume is on discourse as a moment of social change, which can be seen to involve objects of research which comprise versions of some or all of the following research questions: How and where did discourses (narratives) emerge and develop? How and where did they achieve hegemonic status? How and where and how extensively have they been recontextualized? How and where and to...
This book draws together a rich variety of perspectives on discourse as a facet of contemporary social change, representing a number of different disc...
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cena:
814,62 |
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