Kategoria BISAC: Language Arts & Disciplines >> Communication Studies

The relationship of knowledge and liberties in modern societies presents a multitude of fascinating issues that deserve to be explored more systematically. The production of knowledge is dynamic, and the conditions and practice of freedom is undergoing transformation. These changes ensure that the linkages between liberty and knowledge are always subject to changes. In the past, the connection between scientific knowledge, democracy, and emancipation seemed self-evident. More recently, the close linkage between democracy and knowledge has been viewed with skepticism.

This volume...

This volume deals with the human desire to live the good life, defined as seeking that which "is good, optimal, or ultimately desirable." While there may be different ways of achieving this goal, the pathways are similar in some ways. In exploring the ways in which these paths cross, Mortensen asserts that an ability to sustain optimal human relations--that is, healthy communication, interpersonal compatibility, and prosocial influence--is a standard against which the good life can be measured.

Optimal Human Relations explores the favorable conditions for human beings to...

Major campaigns to raise levels of literacy have taken place for centuries and share many common elements. But despite literary campaigns spanning over five decades, 860 million adults still lack minimal ability to read, write, and calculate. Why is literacy of such great importance and why have so many years of campaigning for it not been successful in fully overcoming this obstacle? National Literacy Campaigns and Movements explores these questions by examining campaigns in vastly different societies from a historical and comparative perspective.

The volume focuses on...

The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed, significant issues confronted, important contexts in which such research has been conducted, and overviews of some exemplary programs of applied communication research, shows how such research has and can make a difference in the world and in people s lives.

The sections...

Many developing countries have little choice but to buy into English as a path to ideological and material betterment.
Based on extensive fieldwork in Slovakia, Prendergast assembles a rich ethnographic study that records the thoughts, aspirations, and concerns of Slovak nationals, language instructors, journalists, and textbook authors who contend with the increasing importance of English to their rapidly evolving world. She reveals how the use of English in everyday life has becomes suffused with the terms of the knowledge and information economy, where language is manipulated for...

Whether you're just starting out or firmly entrenched in the field of informational video, you'll find this exciting new edition a scriptwriter's bible filled with stimulating examples and thought-provoking questions to unleash your creativity. You'll learn how to turn ideas into high-impact scripts-for corporate, medical, religious educational, and government videos. You'll be given a systematic, step-by-step approach to the creative process that you can adapt to virtually any situation. And you'll be shown proven techniques for communicating visually and writing for the ear, seven...

Thoughts and Utterances is the first sustained investigation of two distinctions which are fundamental to all theories of utterance understanding: the semantics/pragmatics distinction and the distinction between what is explicitly communicated and what is implicitly communicated.

• Features the first sustained investigation of both the semantics/pragmatics distinction and the distinction between what is explicitly and implicitly communicated in speech.

Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of public health topics, coverage includes:

• Conceptual and methodological foundations involved in the practice of content analysis research used to examine public health issues.
• Measurement challenges posed by the broad range of media.

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