ilość książek w kategorii: 18744
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Words That Work: It's Not What You Say, It's What People Hear
ISBN: 9781401302597 / Angielski / Twarda / 273 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than...
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of...
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cena:
114,03 |
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Applying Conversation Analysis
ISBN: 9781403942333 / Angielski / Twarda / 292 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book explores the relationship between conversation analysis and applied linguistics, demonstrating how the analysis of institutional talk can contribute to professional practice. With a foreword by Paul Drew, the core of the collection deals with topics as diverse as speech therapy and retailing; radio journalism and cross-cultural training.
This book explores the relationship between conversation analysis and applied linguistics, demonstrating how the analysis of institutional talk can co...
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cena:
402,53 |
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Text-e: Text in the Age of the Internet
ISBN: 9781403948830 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This unique collection is a permanent record in English of an experiment in cultural communication - a trilingual virtual symposium lasting five months in which ten essays by internationally renowned thinkers on the impact of the Internet on texts, intellectual life, research, communication and culture were the core texts.
This unique collection is a permanent record in English of an experiment in cultural communication - a trilingual virtual symposium lasting five month...
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cena:
201,24 |
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Bilingual Games: Some Literary Investigations
ISBN: 9781403960122 / Angielski / Miękka / 308 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. These essays bring home the most challenging observations of postmodernism-multiple identities, the fragility of meaning, the risks of communication. Sommer asserts that many people normally live-that is, think, feel, create, reason, persuade, laugh-in more than one language. She claims that traditional scholarship (aesthetics; language and philosophy; psychoanalysis, and politics) cannot see or hear more than one language at a time. The goal of these essays is to create a new field: bilingual arts & aesthetics which examine the aesthetic product produced by bilingual diasporic communities....
These essays bring home the most challenging observations of postmodernism-multiple identities, the fragility of meaning, the risks of communication. ...
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cena:
201,24 |
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Gendered Discourse in the Professional Workplace
ISBN: 9781403986207 / Angielski / Twarda / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Despite the inroads made by women in the professions, the glass ceiling remains a persistent barrier to their career progression. Using a range of interactional sociolinguistic data this publication investigates the crucial role that gendered discourses play in perpetuating workplace gender inequalities.
Despite the inroads made by women in the professions, the glass ceiling remains a persistent barrier to their career progression. Using a range of int...
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cena:
201,24 |
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Context and Connection in Metaphor
ISBN: 9781403997661 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How do people understand metaphorical language? Can a commonplace metaphor affect the way people think even if they don't interpret it? Why does it matter how people interpret metaphors? The author proposes an original communication-based theory of metaphor that answers these and other questions about metaphors and metaphorical language.
How do people understand metaphorical language? Can a commonplace metaphor affect the way people think even if they don't interpret it? Why does it ma...
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cena:
201,24 |
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The Interactional Architecture of the Language Classroom: A Conversation Analysis Perspective
ISBN: 9781405120098 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Winner of the MLA Kenneth W. Mildenberger Prize 2005
This monograph provides a model of the organisation of L2 classroom interaction and a practical methodology for its analysis. The main thesis is that there is a reflexive relationship between pedagogy and interaction in the L2 classroom; this relationship is the foundation of its context-free architecture.
Winner of the MLA Kenneth W. Mildenberger Prize 2005
This monograph provides a model of the organisation of L2 classroom interaction and a p... |
cena:
199,17 |
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The International Encyclopedia of Communication
ISBN: 9781405131995 / Angielski / Twarda / 6038 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The International Encyclopedia of Communication represents the definitive reference work in this interdisciplinary and dynamic field. This authoritative twelve-volume set is jointly published by Wiley-Blackwell and the International Communication Association (ICA), the leading academic association of the discipline in the world.
The International Encyclopedia of Communication represents the definitive reference work in this interdisciplinary and dynamic field. This auth...
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cena:
11464,22 |
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Exploring Electronic Media: Chronicles and Challenges
ISBN: 9781405150545 / Angielski / Twarda / 292 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Exploring Electronic Media: Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative.
Exploring Electronic Media: Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electro...
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cena:
480,42 |
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Exploring Electronic Media: Chronicles and Challenges
ISBN: 9781405150552 / Angielski / Miękka / 290 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Exploring Electronic Media: Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative.
Exploring Electronic Media: Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electro...
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cena:
178,72 |
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Global Journalism Research : Theories, Methods, Findings, Future
ISBN: 9781405153317 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Global Journalism Research offers a diversity of theoretical and methodological approaches for studying journalists and journalism around the world. It charts the opportunities and challenges facing journalism research in an increasingly global field.
Global Journalism Research offers a diversity of theoretical and methodological approaches for studying journalists and journalism around the w...
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cena:
516,21 |
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Persuasive Messages: The Process of Influence
ISBN: 9781405158206 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding aud...
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cena:
500,87 |
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Persuasive Messages
ISBN: 9781405158213 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding aud...
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cena:
265,65 |
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Making Social Worlds: A Communication Perspective
ISBN: 9781405162593 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Making Social Worlds: A Communication Perspective offers the most accessible introduction to the tools and concepts of CMM - Coordinated Management of Meaning - one of the groundbreaking theories of speech communication.
Making Social Worlds: A Communication Perspective offers the most accessible introduction to the tools and concepts of CMM - Coordinated Manage...
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cena:
480,42 |
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Tales of the Telegraph: The Story of a Telegrapher's Life and Adventures in Railroad Commercial and Military Work
ISBN: 9781410212399 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The story of a telegrapher's life and adventure in depicting early days working in railroad and commercial offices and later as a telegraph censor for the government during the Spanish American War. Brady was a 1st Lieutenant in the 19th Infantry and a Captain in the Signal Corps.
The story of a telegrapher's life and adventure in depicting early days working in railroad and commercial offices and later as a telegraph censor for...
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cena:
72,32 |
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A Perfect Ten: Improving English Skills
ISBN: 9781410729507 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
97,25 |
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Agitpop : Political Culture and Communication Theory
ISBN: 9781412806459 / Angielski / Miękka / 230 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this entirely sophisticated and scholarly account of political culture, Arthur Asa Berger shows how the variety of cultural preferences creates the foundations of communication theory. Using the work of Aaron Wildavsky, the author shows how individualism, egalitarianism, collectivism, and fatalism form the basis of culture in complex societies. But more importantly, Berger breaks down the mechanical distinction between mass culture and elite culture, showing how they interpenetrate and crossover at the level of competitive and hierarchical frames. Agitpop, now in paperback, suggests that...
In this entirely sophisticated and scholarly account of political culture, Arthur Asa Berger shows how the variety of cultural preferences creates the...
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cena:
223,41 |
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Communication Theory
ISBN: 9781412806794 / Angielski / Miękka / 477 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Communication is the most complex and elevating achievement of human beings. Most people spend up to 70 percent of our waking hours engaged in some form of communication. Listening and responding to the messages of others occupies much of this time; the rest is taken up by talking, reading, and writing. An additional consideration is the rich assortment of nonverbal cues humans share, which also constitute a form of communication. All together, the stream of verbal and nonverbal information that bombards our senses is composed of as many as 2,000 distinguishable units of interaction in a... Communication is the most complex and elevating achievement of human beings. Most people spend up to 70 percent of our waking hours engaged in som... |
cena:
233,13 |
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Confidential to America: Newspaper Advice Columns and Sexual Education
ISBN: 9781412806886 / Angielski / Twarda / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In modern-day America, newspaper advice columns have become public forums for the discussion of human sexuality. Although questions posed to newspaper advice columnists ranges from matters of etiquette to intimacy, as they have for decades, increasingly most of the limited space in these newspaper features address issues that fall under a broader heading of sexuality. Questions about marital fidelity, dating and relationships, sexual practices, gender roles, and sexual taboos have all become -hot button- topics within the morally conservative mainstream press. In Confidential to... In modern-day America, newspaper advice columns have become public forums for the discussion of human sexuality. Although questions posed to newsp... |
cena:
704,38 |
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Understanding Digital Games
ISBN: 9781412900348 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. There are an increasing number of courses on digital games and gaming, following the rise in the popularity of games themselves. Amongst these practical courses, there are now theoretical courses appearing on gaming on media, film, and cultural studies degree programs. The aim of this book is to satisfy the need for a single accessible textbook which offers a broad introduction to the range of literatures and approaches currently contributing to digital game research. Each of the chapters outline key theoretical perspectives, theorists, and literatures to demonstrate their relevance... There are an increasing number of courses on digital games and gaming, following the rise in the popularity of games themselves. Amongst these prac... |
cena:
272,03 |