Kategoria BISAC: Design >> Graphic Arts - Branding & Logo Design

-As an in-depth explanation of one organisation's brand strategy, this guide is both fascinating and full of useful insights.- -- The CA magazine (UK)

Get tactical insight from the top business-to-business branding experts--and gain a global presence

This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience.

This...

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"Thank you, I love this and I have shared it with several workers at my elementary school." Mrs. Todd

How to create amazing tantalizing book covers for your eBook and print book. You do not have to spend $300 dollars or more for expensive cover designers, neither should you have to purchase extremely expensive programs to create wonderful looking book covers.

This book will provide you with:
- How to use software you are already familiar with to produce top notch book covers which compete...

Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge.

With nearly 300 examples from 48 renowned brands from around the world,...

Nimble will help you discover how to develop a creativity that is strategic and also able to cross platforms, industries or sectors. You'll discover a creative thinking process that allows you to generate scalable ideas that are both sticky and stretchy.

As you develop a ?exible mind that is ideal for visual communication, digital marketing, or social media, you'll increase your value as a designer - to your clients, your employer, or...

Reading Graphic Design in Cultural Content introduces key approaches to interpreting the graphic designs we see all around us - in advertising, branding, corporate identity, packaging, high street and high fashion - and to understanding them in their cultural and social context.

Drawing examples for a wide range of design genres, leading design historians Grace Lees-Maffei and Nicolas Maffei explain theories of semiotics, postmodernism, globallisation, and consider issues and debates within cultural and visual communication theory such as legibility, the relationship of word...