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New Techniques for Brand Management in the Healthcare Sector
ISBN: 9781799830344 / Twarda / 300 str. Termin realizacji zamówienia: ok. 25-30 dni roboczych. Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been...
Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare th...
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cena:
1086,92 zł |
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New Techniques for Brand Management in the Healthcare Sector
ISBN: 9781799830351 / Miękka / 268 str. Termin realizacji zamówienia: ok. 25-30 dni roboczych. Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been...
Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare th...
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cena:
821,85 zł |
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Localizing Global Marketing Strategies
ISBN: 9781799809586 / Miękka / 172 str. Termin realizacji zamówienia: ok. 25-30 dni roboczych. |
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cena:
537,50 zł |
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Positioning and Branding Tourism Destinations for Global Competitiveness
ISBN: 9781522586326 / Miękka / 360 str. Termin realizacji zamówienia: ok. 25-30 dni roboczych. |
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cena:
749,55 zł |
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Merriam's Guide to Naming
ISBN: 9780982082928 / Angielski / Miękka / 102 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
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cena:
53,54 zł |
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Authentic Branding
ISBN: 9780615345468 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 16-20 dni roboczych. As founder of one of the first branding firms in Los Angeles, California, HOW Creative, Lim has been building authentic brands for more than two decades. His passion is in supporting and empowering businesses to transform products and services into rich brand experiences that motivate and inspire from the inside culture out.
As founder of one of the first branding firms in Los Angeles, California, HOW Creative, Lim has been building authentic brands for more than two decad...
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cena:
137,00 zł |
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Bold Brand : The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm
ISBN: 9780983330745 / Angielski / Miękka / 268 str. Termin realizacji zamówienia: ok. 16-20 dni roboczych. In the past, most professional services firms could get by simply relying on traditional marketing tactics. For most firms, networking, attending benefit dinners, advertising in the Yellow Pages, and merely adding the new partners name to the office sign was enough to stay top of mind. Today, everything has changed. Even traditional industries need to figure out how to differentiate and compete in our digital, socially-networked society.
Bold Brand is a process that any professional services firm can follow to identify, develop, and leverage their brand essence to market themselves in a... In the past, most professional services firms could get by simply relying on traditional marketing tactics. For most firms, networking, attending bene...
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cena:
114,49 zł |
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Blank Slate : A Comprehensive Library of Photographic Dummies
ISBN: 9783899554656 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. Blank Slate provides graphic designers and advertisers with photographic dummies for the true-to-life and convincing presentation of their corporate designs. Every graphic designer and advertising professional knows the drill. After a logo or corporate design has been created, it needs to be presented and sold to a client. Showing preliminary drafts on paperboard isn't adequate. In order to communicate the idea behind the design, it is much more effective to present it in the application for which it is meant--whether on a shopping bag, on a company car, in a brochure, or on a variety of...
Blank Slate provides graphic designers and advertisers with photographic dummies for the true-to-life and convincing presentation of their corporate d...
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cena:
193,35 zł |
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Business Design Conference: - A Discursive Summary -
ISBN: 9781482039962 / Angielski / Miękka / 190 str. Termin realizacji zamówienia: ok. 16-20 dni roboczych. This book is a summary of the design business conference which happened 2011 in Barcelona with many international known scholars from the management and design field. It contains statement, writings and summaries from various participants and contributes to the design and management discourse.
This book is a summary of the design business conference which happened 2011 in Barcelona with many international known scholars from the management a...
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cena:
162,76 zł |
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Beyond the LOGO
ISBN: 9780957521407 / Angielski / Miękka / 204 str. Termin realizacji zamówienia: ok. 16-20 dni roboczych. Welcome to the era of the Total Brand Experience Award-winning designer and agency founder, Emma Carter, gives her expert insight into how to create a brand that goes beyond a simple logo, to make your organisation an unstoppable success. A brand doesn't start and stop with a logo. A brand encapsulates the entire personality of an organisation and communicates it to the outside world: your promise, visual identity, tone of voice, ethics and standards. In so many ways, the brand IS the business. In BEYOND THE LOGO, Emma shares the principles and techniques that she so successfully puts into...
Welcome to the era of the Total Brand Experience Award-winning designer and agency founder, Emma Carter, gives her expert insight into how to create ...
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cena:
151,99 zł |
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Designing B2B Brands : Lessons from Deloitte and 195,000 Brand Managers
ISBN: 9781118457474 / Angielski / Twarda / 209 str. Termin realizacji zamówienia: ok. 22-25 dni roboczych. -As an in-depth explanation of one organisation's brand strategy, this guide is both fascinating and full of useful insights.- -- The CA magazine (UK) This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This... -As an in-depth explanation of one organisation's brand strategy, this guide is both fascinating and full of useful insights.- -- The CA magazin... |
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cena:
191,32 zł |
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Brand Thinking and Other Noble Pursuits
ISBN: 9781621532477 / Angielski / Miękka / 324 str. Termin realizacji zamówienia: ok. 16-20 dni roboczych. The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect?
For those of us who grapple with these questions on a daily basis, Brand Thinking and Other Noble Pursuits elevates the discussion to the level of revelation. Each chapter is an extensive dialogue between Debbie Millman, herself a design visionary, and a... The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of ...
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cena:
81,91 zł |
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Unpack Me! : New Packaging Design
ISBN: 9788492810932 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 16-20 dni roboczych. Unpack Me presents a rich selection of cutting-edge concepts in packaging design through showcasing a wide variety of projects. The presentation and look of a product or brand can instantly upgrade its image and be the difference between a sales hit and a flop. This book offers some of the ways packaging design can be used to make a product stand out. Unpack Me presents a rich selection of cutting-edge concepts in packaging design through showcasing a wide variety of projects. The present... |
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cena:
244,03 zł |
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Symbol
ISBN: 9781780671840 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 16-20 dni roboczych. Symbols play an integral role in branding programs. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 symbols from all over the world are here categorized by visual type, divested of all agendas, meanings, and messages that might be associated with them so that the effectiveness of their composition and impact can be assessed without distraction and so that the reader can enjoy them as a pictorial language in their own right.
Every symbol is captioned with information on who it was designed for, who designed it, when, and what the... Symbols play an integral role in branding programs. This book explores the visual language of symbols according to their most basic element: form. Ove...
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cena:
76,13 zł |
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Fifty2: The My Private Brand Project
ISBN: 9780991522002 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 16-20 dni roboczych. In Fifty2: The My Private Brand Project, author and private brand consultant, Christopher Durham uncovers the Fifty2 best examples of U.S. private brands found on retail shelves today. The book is based on a year long series of featured posts from his blog, mypbrand.com, as well as expanded content, new photography and additional interviews. Durham believes that Brand is key and he presents a compelling case for retailers to own brands that matter. He focuses on the brands that bring their brand positioning and business objectives to life through great design, purpose, lifestyle and...
In Fifty2: The My Private Brand Project, author and private brand consultant, Christopher Durham uncovers the Fifty2 best examples of U.S. private bra...
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cena:
286,47 zł |
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How to Create Amazing Tantalizing Book Cover: For Free Tips, Tricks for Self-Publishing Book
ISBN: 9781496147561 / Angielski / Miękka / 64 str. Termin realizacji zamówienia: ok. 16-20 dni roboczych. Create professionally polished eBook or print book covers
Review: How to create amazing tantalizing book covers for your eBook and print book. You do not have to spend $300 dollars or more for expensive cover designers, neither should you have to purchase extremely expensive programs to create wonderful looking book covers. This book will provide you with: Create professionally polished eBook or print book covers
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cena:
35,05 zł |
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Designing the Brand Identity in Retail Spaces
ISBN: 9781628923919 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 25-30 dni roboczych. Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge. With nearly 300 examples from 48 renowned brands from around the world,... Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensi... |
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cena:
129,73 zł |
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House of Lisabeth Design Magazine
ISBN: 9781499235395 / Angielski / Miękka / 32 str. Termin realizacji zamówienia: ok. 16-20 dni roboczych. House of Lisabeth Design was started in January of 2013, We have since grown with many contributors from the community. We hope you enjoy our trendy magazine, with features for business and trends and everything in between.
House of Lisabeth Design was started in January of 2013, We have since grown with many contributors from the community. We hope you enjoy our trendy m...
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cena:
39,90 zł |
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House of Lisabeth Design Magazine
ISBN: 9781499730180 / Angielski / Miękka / 38 str. Termin realizacji zamówienia: ok. 16-20 dni roboczych. House of Lisabeth Design was started in January of 2013, We have since grown with many contributors from the community. We hope you enjoy our trendy magazine, with features for business and trends and everything in
House of Lisabeth Design was started in January of 2013, We have since grown with many contributors from the community. We hope you enjoy our trendy m...
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cena:
39,90 zł |
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Expandable Brands
ISBN: 9780992454111 / Angielski / Miękka / 182 str. Termin realizacji zamówienia: ok. 16-20 dni roboczych. To achieve long-term success companies must develop relationships that go beyond just a simple transaction. With more buying options than ever, consumers are increasingly looking to build long-term relationships with businesses they trust, based not just on price and service but on how that company interacts with them and makes them feel. Just as important as developing an effective brand that looks great is maintaining it during expansion. When it comes to growth to more locations or selling a franchise system there are many areas that need to be addressed and systemised, and just before...
To achieve long-term success companies must develop relationships that go beyond just a simple transaction. With more buying options than ever, consum...
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cena:
106,43 zł |
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