Kategoria BISAC: Computers >> User Interfaces

Interaction with computers is becoming an increasingly ubiquitous and public affair. With more and more interactive digital systems being deployed in places such as museums, city streets and performance venues, understanding how to design for them is becoming ever more pertinent. Crafting interactions for these public settings raises a host of new challenges for human-computer interaction, widening the focus of design from concern about an individual's dialogue with an interface to also consider the ways in which interaction affects and is affected by spectators and bystanders.

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This is your must-have resource to the theoretical and practical concepts of mobile UX. You'll learn about the concepts and how to apply them in real-world scenarios. Throughout the book, the author provides you with 10 of the most commonly used archetypes in the UX arena to help illustrate what mobile UX is and how you can master it as quickly as possible. First, you'll start off learning how to communicate mobile UX flows visually. From there, you'll learn about applying and using 10 unique user experience patterns or archetypes for mobile. Finally, you'll understand how to prototype and...

In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you'll learn the seven critical rules to align your internal and external content processes, including putting...

"Cognition Beyond the Brain "challenges neurocentrism by advocating a systemic view of cognition based on investigating how action shapes the experience of thinking. The systemic view steers between extended functionalism and enactivism by stressing how living beings connect bodies, technologies, language and culture. Since human thinking depends on a cultural ecology, people connect biologically-based powers with extended systems and, by so doing, they constitute cognitive systems that reach across the skin. Biological interpretation exploits extended functional systems.

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UX For Dummies is a hands-on guide to developing and implementing user experience strategy. Written by globally-recognized UX consultants, this essential resource provides expert insight and guidance on using the tools and techniques that create a great user experience, along with practical advice on implementing a UX strategy that aligns with your organisation's business goals and philosophy. You'll learn how to integrate web design, user research, business planning and data analysis to focus your...