Kategoria BISAC: Computers >> Web - Web Programming

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.

You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to...

Create beautiful, interactive images on the Web with RaphaelJS, the JavaScript library that lets you draw Scalable Vector Graphics (SVG) right in the browser. With this concise guide, you ll quickly learn how to paint the screen with shapes and colors that you can turn into lively, animated graphics and visualizations.

Author Chris Wilson (Time.com) shows you how to create Raphael objects and manipulate them with animation, transformations, and other techniques, using just a few lines of code. Packed with working examples, sample code, and cool hands-on projects, RaphaelJS is...

Host Your Web Site On The Cloud is your step-by-step guide to this revolutionary approach to hosting and managing your web applications.

Cloud computing gives you the tools you need to prepare and cope with a traffic onslaught. You'll have the confidence to withstand a traffic surge without melting your servers or sending you into bankruptcy.

There are a number of ways to use the cloud to host existing applications, build creative new ones, and improve the cost-effectiveness and efficiency or organizations large and small.

You'll learn how to:...

"Flex 4 in Action" is an easy-to-follow, hands-on Flex 4 tutorial. Revised and updated from the previous edition on Flex 3, this book is chock-full of examples, goes beyond feature coverage, and helps readers put Flex to work in real day-to-day tasks. This book helps Flex developers make their Flex applications stand out from the crowd. How comprehensive is "Flex 4 in Action"? Interesting themes, styles, and skins? It's in there. Working with databases? You got it. Interactive forms and validation? You bet. Charting techniques to help you visualize data? Bam

Many Flex books are...

While the REST design philosophy has captured the imagination of web and enterprise developers alike, using this approach to develop real web services is no picnic. This cookbook includes more than 100 recipes to help you take advantage of REST, HTTP, and the infrastructure of the Web. You'll learn ways to design RESTful web services for client and server applications that meet performance, scalability, reliability, and security goals, no matter what programming language and development framework you use.

Each recipe includes one or two problem statements, with easy-to-follow,...

Pro Drupal 7 for Windows Developers starts with the Drupal page model, which Windows programmers can contrast against the ASP.NET page model. You will then explore the various features of Drupal, including the hook model,...

If you're ready to use Closure to build rich web applications with JavaScript, this hands-on guide has precisely what you need to learn this suite of tools in depth. Closure makes it easy for experienced JavaScript developers to write and maintain large and complex codebases as Google has demonstrated by using Closure with Gmail, Google Docs, and Google Maps.

Author and Closure contributor Michael Bolin has included numerous code examples and best practices, as well as valuable information not available publicly until now. You'll learn all about Closure's Library, Compiler,...

The Windows Azure Platform has rapidly established itself as one of the most sophisticated cloud computing platforms available. With Microsoft working to continually update their product and keep it at the cutting edge, the future looks bright--if you have the skills to harness it. In particular, new features such as remote desktop access, dynamic content caching and secure content delivery using SSL make the latest version of Azure a more powerful solution than ever before.

It's widely agreed that cloud computing has produced a paradigm shift in traditional architectural concepts by...

Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy not just to improve your site s search rankings, but to attract the right people and increase your conversion rate.

Learn how to measure, test, analyze, and interpret all of your search data with a wide array of analytic tools. Gain the knowledge you need to determine the strategy s return on investment. Ideal for search specialists, webmasters, and search marketing managers, Mastering...