With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.

You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to...

Create beautiful, interactive images on the Web with RaphaelJS, the JavaScript library that lets you draw Scalable Vector Graphics (SVG) right in the browser. With this concise guide, you ll quickly learn how to paint the screen with shapes and colors that you can turn into lively, animated graphics and visualizations.

Author Chris Wilson (Time.com) shows you how to create Raphael objects and manipulate them with animation, transformations, and other techniques, using just a few lines of code. Packed with working examples, sample code, and cool hands-on projects, RaphaelJS is...

Host Your Web Site On The Cloud is your step-by-step guide to this revolutionary approach to hosting and managing your web applications.

Cloud computing gives you the tools you need to prepare and cope with a traffic onslaught. You'll have the confidence to withstand a traffic surge without melting your servers or sending you into bankruptcy.

There are a number of ways to use the cloud to host existing applications, build creative new ones, and improve the cost-effectiveness and efficiency or organizations large and small.

You'll learn how to:...

"Flex 4 in Action" is an easy-to-follow, hands-on Flex 4 tutorial. Revised and updated from the previous edition on Flex 3, this book is chock-full of examples, goes beyond feature coverage, and helps readers put Flex to work in real day-to-day tasks. This book helps Flex developers make their Flex applications stand out from the crowd. How comprehensive is "Flex 4 in Action"? Interesting themes, styles, and skins? It's in there. Working with databases? You got it. Interactive forms and validation? You bet. Charting techniques to help you visualize data? Bam

Many Flex books are...

While the REST design philosophy has captured the imagination of web and enterprise developers alike, using this approach to develop real web services is no picnic. This cookbook includes more than 100 recipes to help you take advantage of REST, HTTP, and the infrastructure of the Web. You'll learn ways to design RESTful web services for client and server applications that meet performance, scalability, reliability, and security goals, no matter what programming language and development framework you use.

Each recipe includes one or two problem statements, with easy-to-follow,...

Pro Drupal 7 for Windows Developers starts with the Drupal page model, which Windows programmers can contrast against the ASP.NET page model. You will then explore the various features of Drupal, including the hook model,...

If you're ready to use Closure to build rich web applications with JavaScript, this hands-on guide has precisely what you need to learn this suite of tools in depth. Closure makes it easy for experienced JavaScript developers to write and maintain large and complex codebases as Google has demonstrated by using Closure with Gmail, Google Docs, and Google Maps.

Author and Closure contributor Michael Bolin has included numerous code examples and best practices, as well as valuable information not available publicly until now. You'll learn all about Closure's Library, Compiler,...

Beginning Oracle Application Express 4 introduces one of the most talked-about development platforms to come out of Oracle Corporation in years. Oracle Application Express, called APEX for short, enables rapid and easy development of web-based applications that make full use of Oracle Database. The release of APEX 4 brings a huge leap forward in terms of functionality and usability for both the developer and the end user. Power users and programmers alike can quickly put together robust and scalable applications for use by one person, by a department, by an entire company....

Canvas lets you produce graphics, animations, and applications using the HTML5 and JavaScript web standards. It allows you to draw directly within the browser without the need for third-party plugins like Adobe Flash, and so canvas works perfectly across desktop and mobile devices, like the iPhone and Android.

Foundation HTML5 Canvas begins by introducing you to HTML5 and the cool new features that it opens up for you. You are...