Kategoria BISAC: Computers >> Internet - Social Media

The A to Z Facebook guide for users, marketers, and developers alike

Facebook has more than a billion users worldwide. Whether you enjoy spending time on Facebook every day, use it to advertise and market your product, or develop Facebook apps, this go-to guide has something you need. Its six minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps. It's fully updated to cover the latest Facebook changes, including Graph Search, mobile...

With Pinterest Kickstart, you can kick back and start enjoying the cool features of the unique social networking site that connects you to other users worldwide based on shared tastes and interests. This handy, full-color guide provides you with a quick deep dive into Pinterest--what it is and how to use it; practical projects for individuals and groups; and some advanced techniques. The chapters move you quickly through initial set up to exploring the most popular Pinners to finding other appealing...

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book

• Reveals the four "wings" of the Dragonfly...

Praise for Social Media for Educators

-At last, a book that provides a straightforward discussion of the pedagogical reasons to use social media, and how to effectively use the tools to enhance learning experiences. A practical must-have ---Rita-Marie Conrad, instructional strategist and technologist, Duke University School of Nursing; coauthor, Engaging the Online Learner and The Online Teaching Survival Guide

-This insightful and in-depth exploration effectively makes a case for embracing the best characteristics of social media to foster deeper learning experiences,...

Today's Facebook is emerging to become tomorrow's operating system, according to some. Certainly, a WebOS. Web standards-based apps using HTML5, JavaScript, CSS3 and more are now possible on Facebook. Why not get started with developing and selling Facebook game apps on Facebook's App Store?

Beginning Facebook Game Apps Development gets you started with building your first game apps that run on Facebook. Become your own "Zynga" and create your own "Civilization" or "Farmville" and more. Build rich Web-based apps that you can sell on Facebook's App Store.

Because...

"OK. I've got my Twitter account...now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn't just another social media marketing book--it's the anti-marketing how-to community-engagement book.

Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people. Meeting and getting to know these people can help you build your own community. In this useful guide, you'll find projects to help you...

If you want to gain more control over your social networking activities with Google+, this jargon-free guide helps you quickly master the ins and outs of the site. Learn how to organize your contacts, hold video chats with as many as ten people, and determine exactly who may learn what about you. With this book, you ll navigate Google+ with ease.

The important stuff you need to know

• Massage your profile. Control what the public, specific groups, or certain individuals can see about you.
• Move in the right circles. Assign folks to different groups and...

Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can't control the conversations, you can influence them. This book will teach you how.

If mismanaged, social media can create more noise than signal. It can be a time and energy suck--for you and your audience. Or worse still, it can become an echo chamber for negative PR.

If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and...

Facebook is the world's largest internet community. It's used by millions of people like you to connect with family and friends, share photos, and stay in touch. But if you're new to Facebook, getting started can be a little tricky.

Based on award-winning computer classes for seniors, the 12 lessons in Facebook for Seniors will show you how to do things like:

• Sign up for Facebook and connect with family members and old friends
• Instantly share photos and messages
• Keep up-to-date with friends and loved ones
• Chat about cars, gardening, travel,...

Today, "community" seems to be everywhere. At home, at work, and online, the vague but comforting idea of the community pervades every area of life. But have we lost the ability truly to understand what it means? The Neighborhood in the Internet investigates social and civic effects of community networks on local community, and how community network designs are appropriated and extended by community members.

Carroll uses his conceptual model of "community" to re-examine the Blacksburg Electronic Village - the first Web-based community network - applying it to...