Kategoria BISAC: Computers >> Internet - Web Design

A recent study found that on average, designing a form to have a great user experience almost doubled the rate of successful first-time completions. For example, Ebay made an additional $USD 500 million annually from redesigning just the button on one of their mobile form screens.

More conversions, fewer dissatisfied users, better return on investment. Can you afford not to improve your forms' user experiences?

This book will walk you through every part of designing a great forms user experience. From the words, to how the form looks, and on to interactivity, you'll learn how...

It's well known that identifying and fixing problems in design is easier and cheaper if it can be done earlier in the process of design and build. That's because as the fidelity of the project we're working on increases, the effort involved in making changes increases. If we can test out early ideas to see if they work, in small chunks, then we can identify whether those ideas are going to work. To do this, we need to build prototypes.

With easy-to-follow, practical advice, this book will show you how to use a number of different prototyping techniques to improve UX. It covers:

Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics.

This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers:

• why you need to gather analytics data for your UX projects
• getting set...

Are you looking to learn web design the right way? Not by using an off-the-shelf software package, but by creating customized sites in a way that gives you full control? This guide provides that ability even if you have no previous coding skills or experience.

One of the critical challenges of modern web design is being able to write for the mobile web to reach those increasingly mobile-connected users. How to Design and Write Web Pages Today addresses this key objective while also explaining how to deliver improved experiences for users of desktop-style devices based...

SVG is extremely powerful, with its reduced HTTP requests and crispness on any display. It becomes increasingly more interesting as you explore its capabilities for responsive animation and performance boons. When you animate SVG, you must be aware of normal image traits like composition, color, implementation, and optimization. But when you animate, it increases the complexity of each of these factors exponentially.

This practical book takes a deep dive into how you can to solve these problems with stability, performance, and creativity in mind.

• Learn how to make SVG...

Isn't table layout something web designers want to avoid? Yes, but rather than use tables for layout, this book is about the ways that tables themselves are laid out by CSS, a process more complicated than it appears. This concise guide takes you on a deep dive into the concepts necessary for understanding CSS and tables in your web layout, including table formatting, cell alignment, and table width.

Short and deep, this book is an excerpt from the upcoming fourth edition of CSS: The Definitive Guide. When you purchase either the print or the ebook edition of Table...

It used to be so simple. You made a website or application to work on a 15" monitor and, incompatibilities between browsers aside, you were done. Then along came mobile phones with web browsers and they ruined all our easy lives. Worse than that, people loved browsing the web on them

Fortunately, by using responsive web design techniques, you can use one set of HTML, CSS and JavaScript, and display appropriate elements in an appropriate way to suit each platform. In Jump Start Responsive Web Design, you'l learn responsive techniques to make your designs look magnificent on...

Now Steve returns with fresh perspective to reexamine the principles that made Don't Make Me Think a classic-with updated examples and a new chapter on mobile usability. And it's still short, profusely...

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

• Understand content strategy and its business...

In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery.")

Using practical advice, plenty of illustrations, and his...

Since we experience the world through our senses, it's time to start designing for them. This practical guide shows you how new technologies can enable devices to encompass a fuller range of human experience through a new approach: multimodal design. This approach takes advantage of how we use our senses to understand information and interact with the world.

With this book, you'll explore the technologies that can be used to enable interactions for different senses, like gesture, voice recognition, and haptic feedback. You'll learn how we use sets of senses for different activities...

From Facebook Messenger to Kik, and from Slack bots to Google Assistant, Amazon Alexa, and email bots, the new conversational apps are revolutionizing the way we interact with software. This practical guide shows you how to design and build great conversational experiences and delightful bots that help people be more productive, whether it's for a new consumer service or an enterprise efficiency product.

Ideal for designers, product managers, and entrepreneurs, this book explores what works and what doesn't in real-world bot examples, and provides practical design patterns for your...