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Brand esSense : Using Sense, Symbol and Story to Design Brand Identity
ISBN: 9780749470012 / Angielski / Miękka / 232 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Branding has reached a new frontier. In the future brands will have to appeal to more than one or two of the classic five senses. Branding expert Neil Gains shows both the science and the practical applications of how this can be done, and links symbolism and storytelling to sensory experience in brand marketing. Drawing on the latest research and design thinking he shows how brands can link storytelling archetypes and symbolism to customer experience to build a multi-sense phenomenon. This groundbreaking book provides innovative branding tools for evaluating where a brand is on the... Branding has reached a new frontier. In the future brands will have to appeal to more than one or two of the classic five senses. Branding expert N... |
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cena:
140,26 zł |
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Applied Business Research
ISBN: 9780471341260 / Angielski / Miękka / 486 str. Termin realizacji zamówienia: ok. 22-25 dni roboczych. Introducing students with little or no background in applied research to a deeper understanding of the philosophies that underlie the methods researchers use, this book focuses on applied research as a service to a client with a problem that research can solve. It contains examples of Australian and New Zealand research projects.
Introducing students with little or no background in applied research to a deeper understanding of the philosophies that underlie the methods research...
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cena:
474,17 zł |
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Competing Against Luck: The Story of Innovation and Customer Choice
ISBN: 9780062435613 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 22 dni roboczych. The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of... The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to ... |
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cena:
100,65 zł |
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The Evaluation Society
ISBN: 9780804788618 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 25-30 dni roboczych. Evaluation--whether called by this name, quality assurance, audit, accreditation, or others--is an important social activity. Any organization that -lives in public- must now evaluate its activities, be evaluated by others, or evaluate others. What are the origins of this wave of evaluation? And, what worthwhile results emerge from it? The Evaluation Society argues that if we want to understand many of the norms, values, and expectations that we, sometimes unknowingly, bring to evaluation, we should explore how evaluation is demanded, formatted, and shaped by two great principles of...
Evaluation--whether called by this name, quality assurance, audit, accreditation, or others--is an important social activity. Any organization that -l...
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cena:
122,73 zł |
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The Evaluation Society
ISBN: 9780804776929 / Angielski / Twarda / 280 str. Termin realizacji zamówienia: ok. 25-30 dni roboczych. Evaluation--whether called by this name, quality assurance, audit, accreditation, or others--is an important social activity. Any organization that "lives in public" must now evaluate its activities, be evaluated by others, or evaluate others. What are the origins of this wave of evaluation? And, what worthwhile results emerge from it? The Evaluation Society argues that if we want to understand many of the norms, values, and expectations that we, sometimes unknowingly, bring to evaluation, we should explore how evaluation is demanded, formatted, and shaped by two great... Evaluation--whether called by this name, quality assurance, audit, accreditation, or others--is an important social activity. Any organization that... |
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cena:
410,53 zł |
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Little Bets: How Breakthrough Ideas Emerge from Small Discoveries - audiobook
ISBN: 9781452603933 / Angielski / Compact Disc Termin realizacji zamówienia: ok. 22 dni roboczych. What do Apple CEO Steve Jobs, comedian Chris Rock, prizewinning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Strategic Plans all have in common? Bestselling author Peter Sims found that all of them have achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas. Rather than believing they have to start with a big idea or plan a whole project out in advance, trying to foresee the final outcome, they make a series of little bets about what might be a good direction, learning from lots of little...
What do Apple CEO Steve Jobs, comedian Chris Rock, prizewinning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Stra...
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cena:
118,19 zł |
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Serial Innovators : How Individuals Create and Deliver Breakthrough Innovations in Mature Firms
ISBN: 9780804775977 / Angielski / Twarda / 221 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms zeros in on the cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations. These employees are organizational powerhouses who solve consumer problems and substantially contribute to the financial value to their firms. In this pioneering study, authors Abbie Griffin, Raymond L. Price, and Bruce A. Vojak detail who these serial innovators are and how they develop novel products, ranging from salt-free seasonings... Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms zeros in on the cutting-edge thinkers who rep... |
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cena:
126,04 zł |
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The Business Model Innovation Factory : How to Stay Relevant When The World is Changing
ISBN: 9781118149560 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 22-25 dni roboczych. Business model innovation is the new strategic imperative for all leaders
Blockbuster's executives saw Netflix coming. Yet they stuck with their bricks and mortar business model, losing billions in shareholder value. They were -netflixed.- Business models don't last as long as they used to. Historically CEO's have managed a single business model over their entire careers. Today, all organizations must be capable of designing, prototyping, and experimenting with new business models. The Business Model Innovation Factory provides leaders with the survival skills to create a... Business model innovation is the new strategic imperative for all leaders
Blockbuster's executives saw Netflix coming. Yet they stuck with t... |
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cena:
125,51 zł |
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Little Bets: How Breakthrough Ideas Emerge from Small Discoveries
ISBN: 9781439170434 / Angielski / Miękka / 213 str. Termin realizacji zamówienia: ok. 22 dni roboczych. "An enthusiastic, example-rich argument for innovating in a particular way--by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes" (The Wall Street Journal). What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of...
"An enthusiastic, example-rich argument for innovating in a particular way--by deliberately experimenting and taking small exploratory steps in novel ...
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cena:
67,45 zł |
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Technology Market Transactions: Auctions, Intermediaries and Innovation
ISBN: 9781781000090 / Angielski / Twarda / 400 str. Termin realizacji zamówienia: ok. 25-30 dni roboczych. Frank Tietze delivers an in-depth discussion of the impact of empirical results upon transaction cost theory, and in so doing, provides the means for better understanding technology transaction processes in general, and auctions in particular. Substantiating transaction cost theory with empirical auction data, the author goes on to explore how governance structures need to be designed for effective distributed innovation processes. He concludes that the auction mechanism is a viable transaction model, and illustrates that the auction design, as currently operated by market intermediaries,...
Frank Tietze delivers an in-depth discussion of the impact of empirical results upon transaction cost theory, and in so doing, provides the means for ...
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cena:
682,77 zł |
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Mechanics of Innovation: The Essential Handbook for Inventors, Engineers, Scientists, & Physicians
ISBN: 9780985396312 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This essential handbook provides specific and concise instructions for building innovation, obtaining funding, developing ideas, and much more. It includes detailed outlines for grant applications, research studies, business plans, and FDA regulatory pathways, thereby saving tremendous time and effort for researchers and entrepreneurs. This comprehensive guide also presents a clear framework for navigating the complexities of patents, grants, financing, regulatory compliance, and technology creation. This serves as an indispensable tool for a wide variety of innovators seeking to translate...
This essential handbook provides specific and concise instructions for building innovation, obtaining funding, developing ideas, and much more. It inc...
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cena:
103,37 zł |
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Creativity and Innovation in Business and Beyond : Social Science Perspectives and Policy Implications
ISBN: 9780415648981 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 22-25 dni roboczych. In many modern economies, creativity, the essential prerequisite for innovation, tends to be assumed or neglected while the catchphrase "innovation" dominates the field of business as the key to national performance and competitiveness. Creativity and Innovation in Business and Beyond illustrates the ways in which creativity spurs innovation and innovation enables creativity - not only in the realms of business and management, where the innovation is regularly acknowledged and discussed, but throughout the social sciences. With contributions from experts in fields as far-flung as policy,...
In many modern economies, creativity, the essential prerequisite for innovation, tends to be assumed or neglected while the catchphrase "innovation" d...
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cena:
211,27 zł |
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Creating Dynamic Capabilities: R&d Network Management for Globally Distributed Research and Development in the Software Industry
ISBN: 9781480121997 / Angielski / Miękka / 462 str. Termin realizacji zamówienia: ok. 22 dni roboczych. The sustainable long-term growth and survival of a corporation can only be achieved through the ongoing creation of innovative products and services. This is especially true in today's global software industry, which is characterized by ever-shorter product cycles, intense global competition and knowledge-intense research and development (R&D). The effective organization and management of a corporate R&D function in a software enterprise has thus become a key success factor for sustainable competitive advantages. This doctoral dissertation submitted to the City University of Hong Kong,...
The sustainable long-term growth and survival of a corporation can only be achieved through the ongoing creation of innovative products and services. ...
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cena:
78,97 zł |
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Advancing Research Methods with New Technologies
ISBN: 9781466639188 / Angielski / Twarda / 410 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Advancing digital technologies continue to shape all aspects of our society, with particular impact on the professional research community. These new and exciting developments offer considerable advantages in terms of speed, access connectivity, and economy. Advancing Research Methods with New Technologies examines the applicability and usefulness of new technologies, as well as the pitfalls of these methods in academic research practices. This book serves as a practical guide for designing and conduction research projects for scientists all of disciplines ranging from graduate students to...
Advancing digital technologies continue to shape all aspects of our society, with particular impact on the professional research community. These new ...
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cena:
766,63 zł |
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The Burqa and the Miniskirt: The Suicide Terrorists Fertility Power and Progress
ISBN: 9781524630867 / Angielski / Miękka / 152 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Iran and the Muslim countries where the irrational burqa is more popular today than one or two generations ago count more politically and economically than few years ago. The countries where the miniskirt and more relaxed moral attitudes have been more popular count always less in the world scene. Third world countries with high birth rates have progressed relatively more than Western countries with lower birthrates. When there was the industrial revolution in the 18th century with great progress and Britain started to dominate the seas, the birth rates were very high. Since Independence in...
Iran and the Muslim countries where the irrational burqa is more popular today than one or two generations ago count more politically and economically...
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cena:
71,61 zł |
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The Burqa and the Miniskirt: The Suicide Terrorists Fertility Power and Progress
ISBN: 9781524630874 / Angielski / Twarda / 152 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Iran and the Muslim countries where the irrational burqa is more popular today than one or two generations ago count more politically and economically than few years ago. The countries where the miniskirt and more relaxed moral attitudes have been more popular count always less in the world scene. Third world countries with high birth rates have progressed relatively more than Western countries with lower birthrates. When there was the industrial revolution in the 18th century with great progress and Britain started to dominate the seas, the birth rates were very high. Since Independence in...
Iran and the Muslim countries where the irrational burqa is more popular today than one or two generations ago count more politically and economically...
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cena:
128,65 zł |
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Top 25 Innovation Kpis of 2011-2012
ISBN: 9781482599046 / Angielski / Miękka / 76 str. Termin realizacji zamówienia: ok. 22 dni roboczych. The "Top 25 Innovation KPIs of 2011-2012" report provides insights into the state of innovation performance measurement today by listing and analyzing the most visited KPIs for this industry on smartKPIs.com in 2011. In addition to KPI names, it contains a detailed description of each KPI, in the standard smartKPIs.com KPI documentation format, that includes fields such as: definition, purpose, calculation, limitation, overall notes and additional resources. This product is part of the "Top KPIs of 2011-2012" series of reports and a result of the research program conducted by the analysts of...
The "Top 25 Innovation KPIs of 2011-2012" report provides insights into the state of innovation performance measurement today by listing and analyzing...
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cena:
202,01 zł |
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Business Research : Enjoy Creating, Developing and Writing Your Business Project
ISBN: 9780749468958 / Angielski / Miękka / 232 str. Termin realizacji zamówienia: ok. 22 dni roboczych.
Through its conversational, accessible style and its adoption of a student's perspective, this book makes the process of learning about research enjoyable and...
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cena:
186,74 zł |
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Doing Research That Matters : Shaping the Future of Management
ISBN: 9780857247070 / Angielski / Twarda / 195 str. Termin realizacji zamówienia: ok. 25-30 dni roboczych. If you believe the impact of management research and education is in decline, this book will help you play your part. Doing Research that Matters looks at an old issue from a new perspective, taking a fresh and cross-disciplinary approach to learning how we can contribute with our work to shaping the future of management. Readers are invited to sit back and relax while they are taken on a journey through the views and work of a group of exemplary professionals: top-management gurus Rob Goffee, Robert Kaplan, Barbara Kellerman, Philip Kotler, John Kotter, Howard Gardner, Costas Markides, Roger...
If you believe the impact of management research and education is in decline, this book will help you play your part. Doing Research that Matters look...
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cena:
272,91 zł |
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101 Design Methods : A Structured Approach for Driving Innovation in Your Organization
ISBN: 9781118083468 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 22-25 dni roboczych. The first step-by-step guidebook for successful innovation planning
Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it;... The first step-by-step guidebook for successful innovation planning
Unlike other books on the subject, 101 Design Methods approaches ... |
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cena:
135,46 zł |