ilość książek w kategorii: 1319
Targeted Advertising Technologies in the Ict Space: A Use Case Driven Analysis
ISBN: 9783834823953 / Angielski / Miękka / 339 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV,... In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue ... |
|
cena:
194,97 zł |
Reputation Transfer to Enter New B-To-B Markets: Measuring and Modelling Approaches
ISBN: 9783790828115 / Angielski / Miękka / 229 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation. Consequently, a positive reputation provides competing vendors with a virtually inimitable competitive advantage. Contemporary research concerning antecedents and consequences of reputation in the domain of marketing is dominated by branding and line extension issues. Organizations communication efforts and the relation of reputation and the c- munication media are not fully understood; nor have they been challenged up to...
An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marke...
|
|
cena:
389,98 zł |
The Internet of Products: An Approach to Establishing Total Transparency in Electronic Markets
ISBN: 9783658009045 / Angielski / Miękka / 263 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This study approaches the difficult problem of providing Internet users with a completely transparent view on electronic markets from a product information accessibility point of view. Robert Neumann analyzes economic, ecological, and societal gains of openly accessible product information in the form of theoretical models. Though many aspects of very different research disciplines have to be investigated to gain a holistic view on the Internet of Products, this thesis reduces the range of involved research topics to product information discoverability related questions.
This study approaches the difficult problem of providing Internet users with a completely transparent view on electronic markets from a product...
|
|
cena:
194,97 zł |
Modern Entrepreneurship and E-Business Innovations
ISBN: 9781466629462 / Angielski / Twarda / 268 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Technology has emerged as an important component in businesses and organizations by allowing for modern innovations through the internet and other information and communication technologies. Modern Entrepreneurship and E-Business Innovations provides advanced knowledge of e-entrepreneurship and innovation as well as emerging theories, applications and challenges. This book is an essential reference source for researchers, practitioners, and executives interested in a better understanding of a comprehensive framework for e-business and entrepreneurship.
Technology has emerged as an important component in businesses and organizations by allowing for modern innovations through the internet and other inf...
|
|
cena:
1056,66 zł |
E-Commerce for Organizational Development and Competitive Advantage
ISBN: 9781466636224 / Angielski / Twarda / 338 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As e-commerce continues to develop, organizations have adopted its technological advancements in order to keep a strategic advantage in the business environment. E-Commerce for Organizational Development and Competitive Advantage provides insight on the challenges related to the management aspects of e-commerce and its influence over organizational development. With the growing applications of electronic commerce technologies, this reference source is vital for educators, researchers, and managers interested in the advantages of this field.
As e-commerce continues to develop, organizations have adopted its technological advancements in order to keep a strategic advantage in the business e...
|
|
cena:
1056,66 zł |
Breakthrough Social Networking
ISBN: 9781118478981 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
|
cena:
96,34 zł |
Digital Erfolgreich: Fallstudien Zu Strategischen E-Business-Konzepten
ISBN: 9783642628276 / Niemiecki / Miękka / 305 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Das Buch diskutiert den Bruckenschlag zwischen "alter" und "neuer" Wirtschaftswelt. Das besondere Augenmerk des Buchs sind europaische Fallbeispiele. Die zweite vollstandig aktualisierte und erweiterte Ausgabe fuhrt das Konzept der erfolgreichen ersten Auflage fort: Ausfuhrungen zu modernen Konzepten der Strategiefindung, der Formung von digitalen Wertenetzen sowie den Aufbau virtueller Gemeinschaften werden an Hand von umgesetzten und erfolgreichen E-Business Projekten illustriert. Die Neuauflage enthalt zwei zusatzliche Kapitel und eine neue Fallstudie zu klassischen Themen, die unter dem...
Das Buch diskutiert den Bruckenschlag zwischen "alter" und "neuer" Wirtschaftswelt. Das besondere Augenmerk des Buchs sind europaische Fallbeispiele. ...
|
|
cena:
164,00 zł |
The Everything Store: Jeff Bezos and the Age of Amazon
ISBN: 9780316239905 / Angielski / Twarda / 576 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Amazon.com made its mark sending new books quickly in nice, smile-embossed boxes. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the world's store, where everything is available to everyone, usually in 24 hours. To do so, he developed a corporate culture of relentless ambition and drive and revolutionized retail the way Ford revolutionized manufacturing.
Brad Stone has been given unprecedented access to Amazon employees, both current and former, to give readers the first fly-on-the-wall narrative account of the world's largest... Amazon.com made its mark sending new books quickly in nice, smile-embossed boxes. But its visionary founder, Jeff Bezos, wasn't content with being a b...
|
|
cena:
254,32 zł |
Introduction to Online Payments Risk Management
ISBN: 9781449370671 / Angielski / Miękka / 84 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If you've been tasked with building a team to handle risk management for online payments (RMP), this practical introduction provides a framework for choosing the technologies and personnel you need. Author and financial services executive Ohad Samet explains the components of payments risk management, and presents a coherent strategy and operational approach. You'll learn the answers to questions you're likely to encounter in the first 18 months of operation, with information that Samet has shaped and tested over several years in the industry. This book is ideal whether you intend to... If you've been tasked with building a team to handle risk management for online payments (RMP), this practical introduction provides a framework fo... |
|
cena:
72,29 zł |
Who Owns the Future?
ISBN: 9781451654974 / Angielski / Miękka / 448 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The "brilliant" and "daringly original" (The New York Times) critique of digital networks from the "David Foster Wallace of tech" (London Evening Standard)--asserting that to fix our economy, we must fix our information economy. Jaron Lanier is the father of virtual reality and one of the world's most brilliant thinkers. Who Owns the Future? is his visionary reckoning with the most urgent economic and social trend of our age: the poisonous concentration of money and power in our digital networks. Lanier has predicted how technology will transform our humanity for...
The "brilliant" and "daringly original" (The New York Times) critique of digital networks from the "David Foster Wallace of tech" (London Ev...
|
|
cena:
85,89 zł |
Wholesale 101: A Guide to Product Sourcing for Entrepreneurs and Small Business Owners
ISBN: 9780071811361 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Learn the Secrets to Succeeding in Global Trade
Wholesale 101 provides the tools and insight you need to launch a successful business by combining various platforms--B2B sites, trade shows, trading companies, and others--into a powerful product sourcing strategy. Whether you're looking to drop ship from wholesalers and manufacturers or import product direct to sell in your store, this unparalleled guide reveals inside information of an industry full of secrets. "If you are looking for a one-stop shop that turns the complicated world of sourcing product into a road... Learn the Secrets to Succeeding in Global Trade
Wholesale 101 provides the tools and insight you need to launch a successful business by com... |
|
cena:
120,25 zł |
Ebusiness
ISBN: 9780230304567 / Angielski / Miękka / 464 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. E-Business provides an accessible overview of e-business and its role in transforming organizations. It takes a global perspective and discusses the impact of technology within both the private and public sectors. A strong underpinning in systems thinking is used throughout to demonstrate the practical implications for modern organizations.
E-Business provides an accessible overview of e-business and its role in transforming organizations. It takes a global perspective and discus...
|
|
cena:
356,06 zł |
Internet Architecture and Innovation
ISBN: 9780262518048 / Angielski / Miękka / 592 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Today -- following housing bubbles, bank collapses, and high unemployment -- the Internet remains the most reliable mechanism for fostering innovation and creating new wealth. The Internet's remarkable growth has been fueled by innovation. In this pathbreaking book, Barbara van Schewick argues that this explosion of innovation is not an accident, but a consequence of the Internet's architecture -- a consequence of technical choices regarding the Internet's inner structure that were made early in its history. The Internet's original architecture was based on four design principles:... Today -- following housing bubbles, bank collapses, and high unemployment -- the Internet remains the most reliable mechanism for fostering innovat... |
|
cena:
246,79 zł |
Wired for Innovation: How Information Technology Is Reshaping the Economy
ISBN: 9780262518611 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A wave of business innovation is driving the productivity resurgence in the U.S. economy. In Wired for Innovation, Erik Brynjolfsson and Adam Saunders describe how information technology directly or indirectly created this productivity explosion, reversing decades of slow growth. They argue that the companies with the highest level of returns to their technology investment are doing more than just buying technology; they are inventing new forms of organizational capital to become digital organizations. These innovations include a cluster of organizational and business-process... A wave of business innovation is driving the productivity resurgence in the U.S. economy. In Wired for Innovation, Erik Brynjolfsson and Ada... |
|
cena:
77,39 zł |
E-Governance: Managing or Governing?
ISBN: 9780415965187 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Developing hand in hand with e-Business in its use of information and communication technologies (ICTs), e-Government emerged in the 1990s with the promise of a more accessible, efficient and transparent form for public institutions to perform and interact with citizens. The successes-and some critics say, general failures-of e-Government initiatives around the world have led to the development of e-Governance-a broader, more encompassing concept that involves not only public institutions but private ones as well. Taking a multidisciplinary approach, this book explores e-Governance... Developing hand in hand with e-Business in its use of information and communication technologies (ICTs), e-Government emerged in the 1990s with the... |
|
cena:
264,48 zł |
Virtual Teams: People Working Across Boundaries with Technology
ISBN: 9780471388258 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Praise for the First Edition of Virtual Teams
"If you want to see where organizational communications are going in the future, heed what these pioneers have written today." "Lipnack and Stamps have written an important book for the twenty-first-century corporation." "This book provides a long overdue perspective on how to apply the discipline of real teams in the fast-moving, increasingly dispersed... Praise for the First Edition of Virtual Teams
"If you want to see where organizational communications are going in the future, heed w... |
|
cena:
267,75 zł |
The Future of E-Markets: Multidimensional Market Mechanisms
ISBN: 9780521003834 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Multidimensional auction mechanisms is the new pricing model for e-business. By 2002 Business-to-business Internet auctions are estimated to reach $52.6 billion, while dynamically priced transactions will be 27% of the value of business-to-business electronic transactions. Combining economics with computer science this book is designed to empower business people to apply this new technology for the design, implementation and upgrade of electronic markets. For professionals, consultants, dotcomers and technology managers, as well as researchers in economics, information systems, operations...
Multidimensional auction mechanisms is the new pricing model for e-business. By 2002 Business-to-business Internet auctions are estimated to reach $52...
|
|
cena:
244,14 zł |
What Is E-Business?: How the Internet Transforms Organizations
ISBN: 9781405125581 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Based on fifteen years' experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena.
Based on fifteen years' experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-bus...
|
|
cena:
160,60 zł |
Radio Frequency Identification: Security and Privacy Issues: Security and Privacy Issues 9th International Workshop, Rfidsec 2013, Graz, Austria, July
ISBN: 9783642413315 / Angielski / Miękka / 177 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book constitutes the proceedings of the 9th Workshop on RFID Security and Privacy, RFIDsec 2013, held in Graz, Austria, in July 2013. The 11 papers presented in this volume were carefully reviewed and selected from 23 submissions. RFIDsec deals with topics of importance to improving the security and privacy of RFID, NFC, contactless technologies, and the Internet of Things. RFIDsec bridges the gap between cryptographic researchers and RFID developers.
This book constitutes the proceedings of the 9th Workshop on RFID Security and Privacy, RFIDsec 2013, held in Graz, Austria, in July 2013. The 11 pape...
|
|
cena:
179,41 zł |
Advances in National Brand and Private Label Marketing: Third International Conference, 2016
ISBN: 9783319399454 / Angielski / Miękka / 161 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels. This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions ... |
|
cena:
389,98 zł |