Kategoria BISAC: Business & Economics >> Information Management

This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea. It presents cutting-edge research in the marketing field, showcases how the recent challenges have affected marketing management and/or marketing communications and introduces the solutions to the practical problems under the Volatile, Uncertain, Complex and Ambiguous (VUCA) environment.

This book explores current and future trends in adopting intelligent technologies among individuals and organizations. The edited book includes empirical and review studies primarily focusing on these issues. This focus aids scholars in conducting future research in the domain and identifying possible future developments of emerging technologies. The empirical studies in the book utilize recent and advanced analytical techniques for data analysis.

This book examines conceptualizing capability (kōsō-ryoku), the most important ability for thriving in the era of innovation. A new approach, "formative conceptualizing capability," is proposed as the core knowledge methodology for innovation and management, which is  is a fundamental human ability that goes beyond the boundaries between cognitive and tangible realities to shape concepts and drive innovation. Traditional studies on imagination in Western philosophy are combined with knowledge creation theory based on Eastern way of thinking. The book argues the capability should be...

This is an open access handbook that guides destinations on their journey to becoming Smart Tourism Destinations (STDs). Developed by SEGITTUR, a distinguished Spanish State company, and aligned with academia represented by Professor Lidia Andrades, who has brought together recognized international academics with SEGITTUR experts in the field of tourism management to write this groundbreaking book, it offers practical insights and strategies for success. Explore the characteristics and implications of smart destinations, across the five dimensions which structure them: destination...

This book shows how modern risk management in banks and insurance companies can be modeled in Excel and Matlab. Readers are provided with all the necessary knowledge and skills in a systematic and structured step-by-step manner. Apart from basic Excel knowledge, no previous knowledge is required. The textbook is divided into five parts. First, the reader learns the basics of analyzing and modeling market risks. Next, the authors introduce and explain the modeling of credit risks and operational risks are quantified by calibrating loss distributions based on expert estimates. Furthermore,...