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Kategoria BISAC: Business & Economics >> Industries - Hospitality, Travel & Tourism
ilość książek w kategorii: 5446
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Medical Tourism in Developing Countries
ISBN: 9780230600058 / Angielski / Twarda / 245 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Western patients are increasingly travelling to developing countries for health care and developing countries are increasingly offering their skills and facilities to paying foreign customers. The potential and implications of this international trade in medical services is explored in this book through analysis of the market.
Western patients are increasingly travelling to developing countries for health care and developing countries are increasingly offering their skills a...
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cena:
203,61 |
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Benchmarks in Hospitality and Tourism
ISBN: 9780789019141 / Angielski / Twarda / 172 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. After an overview of benchmarking concepts and processes, this book explores benchmarking's strengths and weaknesses, describes ways to apply benchmarking to tourist facilities and destinations, and examines the role of customer satisfaction and loyalty in benchmarking. Case studies presented are dr
After an overview of benchmarking concepts and processes, this book explores benchmarking's strengths and weaknesses, describes ways to apply benchmar...
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cena:
993,51 |
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Tourism Forecasting and Marketing
ISBN: 9780789020871 / Angielski / Miękka / 166 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Stay up to date with the most effective practices in tourism demand forecasting
Tourism Forecasting and Marketing presents vital, up-to-date research on the latest practice and applications of tourism demand modeling and forecasting. The book addresses both econometric and time series approaches to forecasting, focusing on the concepts, model specification, data analysis, and methodologies used in day-to-day tourism planning. An international panel of practitioners and academics call on a diverse range of empirical research findings to discuss commonly used theoretical frameworks for... Stay up to date with the most effective practices in tourism demand forecasting
Tourism Forecasting and Marketing presents vital, up-to-date res... |
cena:
327,81 |
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Human Resource Management : International Perspectives in Tourism and Hospitality
ISBN: 9780826468246 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is a high-level edited collection, featuring original contributions from some of the most important academics in this field (Conrad Lashley, Connie Mok, Julia Christensen Hughes). Using the data gathered by the editors as a springboard, the book provides a thorough examination of the problems and issues raised. Section 1 looks at Employee Resourcing, and features chapters on selection, recruitment and labour turnover - a particular problem for these industries. Section 2 looks at Employee Development. It includes chapters on staff training, multi-site management and reward management....
This is a high-level edited collection, featuring original contributions from some of the most important academics in this field (Conrad Lashley, Conn...
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cena:
350,29 |
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Tourism, Technology and Competitive Strategies
ISBN: 9780851989501 / Angielski / Miękka / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Tourism, the world's fastest growing industry, is now entering a more mature phase. During the 1970s and 1980s mass tourism, with its rigid, standardized packages, developed rapidly and provided many consumers with their first experiences of international travel. Today, a complex and multi-faceted industry, tourism faces growing pressures - consumer demand for more individually tailored holidays, an increasingly competitive operational environment, opportunities provided by new technology and growing environmental concerns. This book analyzes the major challenges facing tourism today. The...
Tourism, the world's fastest growing industry, is now entering a more mature phase. During the 1970s and 1980s mass tourism, with its rigid, standardi...
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cena:
235,31 |
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International Dictionary of Hospitality Management
ISBN: 9780750683852 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The International Dictionary of Hospitality Management is the must have companion for all those working or studying in the field of hospitality management. With over 728 entries, it covers everything you need to know, from a concise definition of back office systems, to management accounting and yield management. It covers all of the relevant issues in the field of hospitality management from both a sectoral level: Lodging; Restaurants and Food service; Time-share; Clubs; Events as well as a functional one: Accounting and Finance; Marketing; Strategic Management; Human Resources; Information...
The International Dictionary of Hospitality Management is the must have companion for all those working or studying in the field of hospitality manage...
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cena:
298,00 |
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Etourism Case Studies: Management and Marketing Issues
ISBN: 9780750686679 / Angielski / Miękka / 518 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions.Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids.With contributions from leading global experts both from the industry and academia, each case follows a...
eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companie...
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cena:
327,81 |
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Fundamentals of Menu Planning
ISBN: 9780470072677 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design. With updated nutrition and menu planning information, an expanded collection of sample menus, new appendices and resources, numerous forms, tables, and worksheets, and more practice problems, this guide is key to the success of the overall foodservice...
Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costin...
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cena:
533,10 |
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Future trends in conference tourism
ISBN: 9783836408561 / Angielski / Miękka / 188 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The main purpose of this book is to find out those future trends which
will deeply influence conference tourism and the research of appropriate marketing strategies. It compares Hong Kong and Vienna, which are both representative cities of the conference tourism in Asia and Europe respectively. A portfolio analysis of both conference cities was made to facilitate a direct comparison. In order to define future trends in conference tourism, the author used a funnel-system. First global trends were analysed, followed by trends in Asia and Europe. After a categorisation of the future trends in... The main purpose of this book is to find out those future trends which
will deeply influence conference tourism and the research of appropriat... |
cena:
321,28 |
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Tran Effects of American Travelers' Motivations on Their Travel Preferences for Tour Packages - Basics, Concepts, Methods, Applications
ISBN: 9783836454483 / Angielski / Miękka / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This study examined the relationships between American travelers' unconscious needs for achievement, affiliation, and power and their preferences for adventure, culture, business, and escape tours. Seven Thematic Apperception Test (TAT) pictures prompted respondents to create 980 related stories and the unconscious needs for achievement, affiliation, and power were scored. The null hypotheses were that American travelers' unconscious needs do not relate with their travel preferences for tour packages. Two strong relationships were detected: one between the need for achievement and the...
This study examined the relationships between American travelers' unconscious needs for achievement, affiliation, and power and their preferences for ...
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cena:
278,75 |
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quantitative tourism industry analysis: introduction to input-output, social accounting matrix modeling, and tourism satellite accounts
ISBN: 9780750684996 / Angielski / Twarda / 268 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Quantitative Tourism Industry Analysis is the first book to deal with the input-output, social accounting matrix in a way which readers from a non-economics or non-mathematical background can follow, in order to understand how useful their application would be for tourism industry analysis. It acquaints readers with useful applications of economic modelling without the unnecessary burden of higher algebra, so that they will understand concepts of the economics measurement system, Tourism Satellite Accounts (TSA) methodology.Quantitative Tourism Industry Analysis offers a new set of economic...
Quantitative Tourism Industry Analysis is the first book to deal with the input-output, social accounting matrix in a way which readers from a non-eco...
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cena:
769,98 |
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Bali Tourism
ISBN: 9780789035196 / Angielski / Twarda / 188 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The island of Bali has long been characterized in the West as the last "paradise" on earth, but there is far more to this small Indonesian province. Bali Tourism presents an enlightening ethnographic study of some of the most important icons--for tourists and locals alike--in Balinese culture and society and explores the growth of this island as an "exotic" vacation destination. In addition, it offers a firsthand look at many aspects of daily life, a semiotic analysis of its dominant cultural symbols, and insights into tourists' perceptions of Bali. A 30-page photo section offers a unique...
The island of Bali has long been characterized in the West as the last "paradise" on earth, but there is far more to this small Indonesian province. B...
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cena:
769,98 |
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Bali Tourism
ISBN: 9780789035202 / Angielski / Miękka / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The island of Bali has long been characterized in the West as the last "paradise" on earth, but there is far more to this small Indonesian province. Bali Tourism presents an enlightening ethnographic study of some of the most important icons--for tourists and locals alike--in Balinese culture and society and explores the growth of this island as an "exotic" vacation destination. In addition, it offers a firsthand look at many aspects of daily life, a semiotic analysis of its dominant cultural symbols, and insights into tourists' perceptions of Bali. A 30-page photo section offers a unique...
The island of Bali has long been characterized in the West as the last "paradise" on earth, but there is far more to this small Indonesian province. B...
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cena:
233,43 |
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Understanding Food Service Financial Management
ISBN: 9780871897954 / Angielski / Twarda / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
541,13 |
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How Year Round School Effects the Family Vacation
ISBN: 9783836436045 / Angielski / Miękka / 188 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Family vacations are a way of life for many families. Family vacations today
are changing due to the switch to a Year Round School (YRS) calendar and other changes within the family. The YRS calendar is being implemented in a greater number of schools around the United States each year. The change to the YRS calendar could possibly affect family vacation habits and patterns in regards to the travel party, when travel takes place, travel destination, length of travel, whether travel is taking place or not, mode of transportation, and the decision making process. The leisure travel industry is... Family vacations are a way of life for many families. Family vacations today
are changing due to the switch to a Year Round School (YRS) calendar ... |
cena:
321,28 |
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Youth Tourism to Israel: Educational Experiences of the Diaspora
ISBN: 9781845410841 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is a cumulative analysis of an international, longitudinal study of a tour program which brings Jewish youth from around the world to Israel. It is a case study of the longest running and most thoroughly documented, intentionally organized heritage tour program in existence, including a wealth of data never previously published. Issues central to Jewish studies are explored in depth, including cross-cultural analysis of the impact and meaning of the program in Jewish communities around the world. Additionally, it touches on core issues related to identity in the post-modern era,... This book is a cumulative analysis of an international, longitudinal study of a tour program which brings Jewish youth from around the world to Isr... |
cena:
177,52 |
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Youth Tourism to Israel: Educational Experiences of the Diaspora
ISBN: 9781845410858 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is a cumulative analysis of an international, longitudinal study of a tour program which brings Jewish youth from around the world to Israel. It is a case study of the longest running and most thoroughly documented, intentionally organized heritage tour program in existence, including a wealth of data never previously published. Issues central to Jewish studies are explored in depth, including cross-cultural analysis of the impact and meaning of the program in Jewish communities around the world. Additionally, it touches on core issues related to identity in the post-modern era,... This book is a cumulative analysis of an international, longitudinal study of a tour program which brings Jewish youth from around the world to Isr... |
cena:
627,22 |
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Tourism Management: Analysis, Behaviour and Strategy
ISBN: 9781845933234 / Angielski / Twarda / 592 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Planning and implementing successful tourism programs require in depth predictions of tourist behavior. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Management provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programs. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book...
Planning and implementing successful tourism programs require in depth predictions of tourist behavior. However, the actions of tourists are not alway...
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cena:
630,88 |
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Effective Food Svc Supervisor
ISBN: 9780834200678 / Angielski / Miękka / 233 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
457,46 |
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Tourism and National Parks: International Perspectives on Development, Histories and Change
ISBN: 9780415471565 / Angielski / Twarda / 376 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In 1872 Yellowstone was established as a National Park. The name caught the public's imagination and by the close of the century, other National Parks had been declared, not only in the USA, but also in Australia, Canada, and New Zealand. Yet as it has spread, the concept has evolved and diversified. In the absence of any international controlling body, individual countries have been free to adapt the concept for their own physical, social and economic environments. Some have established national parks to protect scenery, others to protect ecosystems or wildlife. Tourism has also been a...
In 1872 Yellowstone was established as a National Park. The name caught the public's imagination and by the close of the century, other National Parks...
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cena:
844,48 |
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