Kategoria BISAC: Business & Economics >> Nonprofit Organizations & Charities - Marketing & Communications

Kaiser...

Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding...

According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this -creating engagement, - and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products? The truth is, only 5% of people say that social media has a profound effect on their purchasing decisions. Moreover, only 2.7% of people are willing to stick their neck out on the line to recommend your brand via social media, a factor known as...

'Fran Connelley's book is a must read "thrival guide" for Board members, CEOs, executives and managers of disability organisations in Australia right now - at this time of huge and exciting (but for some, daunting) change.'

- Roger West, Director & Principal Consultant, WestWood Spice

IS YOUR ORGANISATION READY FOR THE NDIS?

The National Disability Insurance Scheme (NDIS) is currently transforming the entire Australian disability sector. So much has been written about this massive generational reform, but here at last is a practical pathway for transformational change.

How to...

Entangled Marketing is the new business model for building a supportive, enduring and mutually-rewarding customer relationship. Sebastian Jespersen and Stan Rapp have created this thought-provoking business and marketing model through their vision of entangling the brand and the consumer in an unbreakable, ongoing relationship. They find fault with today's lock-step focus on engagement when advanced digital technology makes anything imaginable--truly doable.

The book introduces a number of groundbreaking ideas centered around the ways a brand can provide meaning and value to...

IS FUNDRAISING FUN FOR YOU?

Are your board members beating down your door with new donors that are ready to make a gift? If that's not your reality yet, international fundraising trainer Marc A. Pitman's "Ask Without Fear " is for you

In this fun, easy-to-read book, he:

• Explains in a step-by-step, easy to remember process how to build authentic relationships with your donors -- and help them connect with your cause in the way that matters most to them
• Identifies time-tested research tools to help you plan your fundraising campaign
...

Why is creativity so often pushed to the front of the auditorium yet to the back of the classroom? This question can validly be asked across a wide swath of society, from relationships to careers. People seem ever reluctant to break out of the accepted norm (or perhaps more accurately, the accepted mold) to explore fresh alternatives and perspectives. Yet when applied with integrity and respect, creativity can open up a wide range of possibilities and opportunities. Ask questions. Be curious. Engage the classroom. Innovate. Take that well-considered risk. The enabling resources are rarely...

Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of...

Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of...