Fundraising is the lifeblood of the nonprofit, and, successful or otherwise, determines the organization's ability to provide for the group it serves. Every organization attempts to lower overhead while increasing donations, but this often proves to be impossible within existing frameworks. Effective fundraising - increasing donations while engaging more donors and lowering costs - requires a sound strategy that turns major roadblocks into minor hurdles that are easily overcome. It's not about trying...

This issue looks atypically at volunteers and fundraising. Contributing authors examine fewer of the how-tos of working with volunteers and more of the psychological and psychosocial aspects of volunteers' and development professionals' personalities. The assessment extends to organizational characteristics, evolutionary stage and size, and the reasons that certain types of volunteers and fundraisers may be drawn to work with a particular nonprofit group.

Moving from broad concept to...

An Executive Guide to Fundraising Operations provides fundraisers with easy-to-understand approaches to evaluate and address fundraising operations needs and opportunities. This guide simplifies and focuses on the analysis of problems and needs, allowing a quick return to fundraising.

• Provides the essential framework to improve and innovate development operations
• Includes dozens of practical tools, including sample policies for data, database, reporting, and business processes
...

The Little Book of Gold is dedicated to helping small (and very small) non-profits unlock their fundraising potential. Avoid common pitfalls and get tips on proven methods that work.

This short guide helps new Executive Directors, active board chairs, and other key staff in charge of fundraising to learn the basics of professional and sustainable fundraising. Geared specifically for non-profits with small and very small budgets (a few hundred thousand dollars a year down to the smallest budgets).

Revised and expanded in 2011

"It was a perfect primer for me as I prepare for a new...

Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations and professionals with strategies for generating more online contributions and leveraging websites for fundraising. It is filled with ways to engage visitors, communicate with donors, and add interactivity, revenue-generating online events and funding opportunities to an organization's website.

Important topics covered include:

• Integrating fundraising into websites
• Social media
• Building lists
• Online tools
• Online donor engagement
...

Originally published by Stevenson, Inc., this practical resource features goal-setting procedures, ways to engage key staff and others, and action plans for shaping effective annual fundraising strategies for nonprofit organizations

Important topics covered include:

• Essential elements to operational plans
• Planning and scheduling Donor tracking
• Revenue forecasting
• Board involvement
• Committee objectives
• Staff engagement
• Investors
• Staff retreats
• Professional growth
• Quantifiable...

Originally published by Stevenson, Inc., this practical resource offers advice on wining more grants. It provides step-by-step procedures for identifying, prioritizing, and approaching foundations and corporations for grant support; specific strategies and approaches used by foundation and corporate relations professionals; and tips, techniques, and best practices to draft and submit winning grant proposals.

Important topics covered include:

• Grant-seeking procedures for beginners
• Essentials for pursuing federal grants
• Finding the best corporate and...

Originally published by Stevenson, Inc., this practical resource features important fundraising principles and techniques for small charities and nonprofit organizations that do not have the resources to support robust fundraising plans.

Important topics covered include:

• Development plans
• Developing fundraising plans
• First-time fundraising efforts
• Annual operational plans
• Donor calls
• Major gift solicitations
• Phonathons and direct mail on a shoestring budget
• Endowments
• Event planning
...

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations broaden their support from businesses and corporations. It features:

• How to get a business solicitation program up and running
• Advice for securing first-time gifts from businesses
• Techniques to forge relationships with businesses
• Creative examples for approaching and soliciting businesses or corporations
• Ways to secure sponsorships as viable options for support
• How to recognize and steward business donors

Important topics...

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.

Important topics covered include:

• Planning and scheduling
• Personal appeals
• Building mailing lists
• Donor outreach
• Writing calls to action
• Direct mail testing
• Targeting specific groups
...

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations establish effective fundraising programs. This resource provides useful information to produce winning fundraising plans, build mailing lists, effectively manage records, produce direct mail appeals, solicit major gifts, and more.

Important topics covered include:

• Expanding an organization's donor base
• Researching donor prospects
• First time fundraising efforts
• Annual operational plans
• Fundraising evaluation
• Building a mailing...

Originally published by Stevenson, Inc., this practical resource features goal-setting procedures, ways to engage key staff and others, and action plans for shaping effective annual fundraising strategies for nonprofit organizations.

Important topics covered include:

• Annual dollar and participation goals
• Board engagement
• Committee objectives
• First-year plans
• Direct mail appeals
• Quantifiable objectives
• Staff retreats
• Monitoring progress
• Outreach to diverse audiences
• Volunteer...

Originally published by Stevenson, Inc., this practical resource provides libraries with tips, techniques, and best practices to plan and execute effective fundraising events. In addition to step-by-step procedures, this resource also provides useful checklists and worksheets as well as fundraising event profiles used by various libraries to generate needed funds.

Important topics covered include:

• Fundraising essentials
• Checklist guide for planning a gala
• Key questions for first-time events
• Budget saving tips
• Annual special...

Originally published by Stevenson, Inc., this practical resource delivers a wealth of successful strategies for any fundraising endeavor, including annual funds, capital campaigns, volunteer-driven efforts, and project campaigns. In addition to presenting strategies to help nonprofit organizations meet or surpass fundraising goals, this resource provides step-by-step fundraising procedures successfully implemented by other nonprofit organizations and includes a variety of useful sample forms and reports.

Important topics covered include:

• Donor tours to ignite...

This year alone, there is at least $350 million worth of grant money available for small businesses. But plenty of small businesses will miss out on that money because they either don't know it's there or don't know how to get it. Written by a consultant who helps individuals, local governments, and nonprofits find and receive grant money, Find Grant Funding Now provides proven, step-by-step guidance on applying for and win the grant money they need to succeed.

Utilizing...

Includes Sample Letters, Real World Examples, Style Tips, New Chapters on E-mail, Websites, Social Media, and More...

Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick's guidelines, your direct mail and online fundraising...

INCLUDING:
-CONCRETE SUGGESTIONS FOR DEVELOPING EACH SECTION OF A PROPOSAL
-HANDS-ON EXERCISES THAT LET YOU PRACTICE WHAT YOU LEARN
-A GLOSSARY OF TERMS
-FUNDERS ROUNDTABLE DISCUSSIONS THAT EXPLAIN WHY...