Kategoria BISAC: Business & Economics >> Commerce

Exchanges have always had more than economic significance: values circulate and encounters become institutionalized. This volume explores the changing meaning of the circulation of second-hand goods from the Renaissance to today, and thereby examines the blurring of boundaries between market, gifts, and charity. It describes the actors of the market - official entities such as corporations, recognized professions, and established markets but also the subterranean circulation that develops around the need for money. The complex layers that not only provide for numerous intermediaries but...

Traditionally, software engineers have defined security as a non-functional requirement. As such, all too often it is only considered as an afterthought, making software applications and services vulnerable to attacks. With the phenomenal growth in cybercrime, it has become imperative that security be an integral part of software engineering so that all software assets are protected and safe. Architecting Secure Software Systems defines how security should be incorporated into basic software engineering at the requirement analysis phase, continuing this sharp focus into...

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods.

This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering...

To adequately protect an organization, physical security must go beyond the "gates, guns, and guards" mentality that characterizes most security programs. Creating a sound security plan involves understanding not only security requirements but also the dynamics of the marketplace, employee issues, and management goals. The Complete Guide to Physical Security discusses the assets of a facility-people, building, and location-and the various means to protect them. It emphasizes the marriage of technology and physical hardware to help those tasked with protecting these assets...