Kategoria BISAC: Business & Economics >> Industries - Computers & Information Technology

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers," being a game developer isn t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them.

Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how...

How has the Internet been changing our lives, and how did these changes come about? Nathan Newman seeks the answers to these questions by studying the emergence of the Internet economy in Silicon Valley and the transformation of power relations it has brought about in our new information age. Net Loss is his effort to understand why technological innovation and growth have been accompanied by increasing economic inequality and a sense of political powerlessness among large sectors of the population.

Newman first tells the story of the federal government's crucial role in...

The labor costs of even a minor VCR repair are very high, and warranties typically only cover the first 90 days of ownership. The first four chapters of this practical guide allow do-it-yourselfers to take charge of maintaining and repairing their own VCRs for optimum performance. Basic VCR and recording principles are explained so you can gain a better understanding of how your machine operates.

Advanced troubleshooting techniques covered in the later chapters allow technicians and advanced hobbyists to make more complex repairs and adjustments. Basic troubleshooting guidelines and...

Computer manufacturing is--after cars, energy production and illegal drugs--the largest industry in the world, and it's one of the last great success stories in American business. Accidental Empires is the trenchant, vastly readable history of that industry, focusing as much on the astoundingly odd personalities at its core--Steve Jobs, Bill Gates, Mitch Kapor, etc. and the hacker culture they spawned as it does on the remarkable technology they created. Cringely reveals the manias and foibles of these men (they are always men) with deadpan hilarity and cogently demonstrates how...