Kategoria BISAC: Business & Economics >> Industries - Automobile Industry

This book focuses on the implications of digitalisation in the mobility service industry. Based on an analysis of more than 450 survey responses, it explores and assesses mobility in the age of digitalisation. The content covers both changes in the relationship between the company and its customers and a potential paradigm shift among leading companies. The findings suggest that a shift from traditional mobility management to a more customer-centred management perspective is both widely accepted and increasingly necessary. Nevertheless, the inclusion of services that are not primarily...

Im Kaiserreich wurden die Wurzeln der individuellen Motorisierung gelegt. Der Autor zeichnet deren lange Gärungszeit sowie die Entwicklungslinien und Herausforderungen dieser Epoche anschaulich und prägnant nach. Auf der Basis eines Datensatzes aller Early Adopters werden zudem empirisch fundiert die Schichtzugehörigkeit der Fahrer mit vielen Einzelbeispielen damals bekannter Persönlichkeiten aus Adel und Bürgertum, die regionale Verteilung und die genutzten Fahrzeugtypen - vom Luxuswagen bis zum Motorrad - dargestellt. Der letzte Teil der Arbeit stellt die Frage, ob es Erkenntnisse...

From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts.

Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take...

This edited collection offers deeper understanding of the green and digital transition in the automotive industry. It explains how mobility products, services and business models are changing, the opportunities and threats correlated to this double transition as well as the competences and resources needed for firms in this fluid scenario.