Kategoria BISAC: Business & Economics >> Industries - General

Das Buch behandelt grundlegende Wettbewerbsstrategien von Unternehmen zur Kostenfuhrerschaft und zur Produktdifferenzierung. Dazu gehoren Absatz- und Preisstrategien sowie Innovations-, F/E-, Produkt-, Standort-, Werbe- und Standardisierungsstrategien. Diese Strategien werden jeweils mit Hilfe spieltheoretischer Konzepte untersucht. Am Ende jedes Kapitels finden sich unternehmenspolitische Schlussfolgerungen, Aufgaben und Literaturhinweise. Das Buch kann ebenso in der Hochschulausbildung wie in der Weiterbildung eingesetzt werden.

B. Curtis Eaton is one of Canada's leading microeconomists. As an applied economic theorist, Eaton has contributed greatly to industrial organization literature and has also worked in labour economics, economic geography, and organizational theory. The essays in this volume, by former students and present and former colleagues, call attention to the path-breaking work of Professor Eaton.

The first two chapters provide a short overview of Eaton's research contributions and argue that his work laid the foundation for important research programs across the country. The remaining...

This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be. The book concludes by pointing to a...

Special Economic Zones (SEZs) have proliferated rapidly during the past decade and are set to multiply in the next - embracing not only Asia and Europe but also Africa and the Americas. This book is the first to examine the Asian experience of SEZs in China, India, Malaysia and the Philippines. SEZs are usually clearly defined geographic areas in which national, provincial or local governments use policy tools (such as tax holidays; improved infrastructure; less onerous or differentiated regulations and incentives other than those generally available in the rest of the country) to attract...

In the Indian outsourcing industry, employees are expected to be "dead ringers" for the more expensive American workers they have replaced--complete with Westernized names, accents, habits, and lifestyles that are organized around a foreign culture in a distant time zone. Dead Ringers chronicles the rise of a workforce for whom mimicry is a job requirement and a passion. In the process, the book deftly explores the complications of hybrid lives and presents a vivid portrait of a workplace where globalization carries as many downsides as advantages.

Shehzad Nadeem writes...

Based on extensive original research, this book provides a comprehensive overview of the current status of state enterprise reform in China.

Chinese State Enterprise Reform considers the relationship between public ownership and public enterprises, and the historical evolution of China's economic reform programme since 1978, including assessments of the Contrast Responsiblity System, which operated from the early 1980s to the early 1990s, and the Group Company Experiments, which began in the 1990s. It discusses the relations between workers, managers, and the state in...