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Blue Gold: The Political Economy of Natural Gas
ISBN: 9780043381120 / Angielski / Twarda / 351 str. |
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cena:
865,85 zł |
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The End of Fashion: How Marketing Changed the Clothing Business Forever
ISBN: 9780060958206 / Angielski / Miękka / 352 str. The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating... The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues fro... |
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62,49 zł |
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Made in America: Regaining the Productive Edge
ISBN: 9780060973407 / Angielski / Miękka / 368 str. The biggest-selling book in MIT history, Made in America is the definitive account of how America works. Based on interviews with hundreds of workers, this vivid portrait noly only identifies weaknesses and problems in management and productivity, but offers workable solutions for making American business work well again.
The biggest-selling book in MIT history, Made in America is the definitive account of how America works. Based on interviews with hundreds of workers,...
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cena:
70,86 zł |
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Keiretsu Inside Hidden Japan
ISBN: 9780070428591 / Angielski / Miękka / 236 str. An eye-opening investigation into the tight-knit corporate partnerships behind Japan's industrial might. This groundbreaking book is the first to reveal the inner workings of Japan's ironclad corporate alliances that continue to trigger hot debate. A timely book that also examines whether America should turn the tables on Japan. Illustrated.
An eye-opening investigation into the tight-knit corporate partnerships behind Japan's industrial might. This groundbreaking book is the first to reve...
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cena:
91,71 zł |
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Corporate Strategy, Public Policy and New Technologies: Philips and the European Consumer Electronics Industry
ISBN: 9780080425818 / Angielski / Twarda / 372 str. Hardbound. Based on in-depth study of the electronics giant Philips, Corporate Strategy, PublicPolicy and New Technologies examines the key factors which have determined thesuccess or failure of new technologies and the global competitiveness of firms within a majorEuropean consumer industry. Drawing on the insights gained from intensive empiricalresearch into the company's growth, structure and competitive strategy, the book traces thereciprocal influences of Philips and of European Community policymaking on each other andon the development of the industry since the 1970s.The core of the...
Hardbound. Based on in-depth study of the electronics giant Philips, Corporate Strategy, PublicPolicy and New Technologies examines the key factors wh...
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cena:
368,22 zł |
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Services in the Transition Economies: Business Options for Trade and Investment
ISBN: 9780080425825 / Angielski / Twarda / 308 str. Hardbound. Service activities such as banking, insurance, telecommunications, business auditing, distribution, trading, and other services have been at the forefront of the transformation process in East Central Europe and the former Soviet Union. These reforms, though far from complete, are now sufficiently advanced to draw lessons and to identify strategic options for foreign service firms expanding in the region. In this volume, leading analysts and practitioners offer an appraisal of the service markets and the challenges related to foreign entry into the services sector in Central and...
Hardbound. Service activities such as banking, insurance, telecommunications, business auditing, distribution, trading, and other services have been a...
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cena:
654,02 zł |
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Management of Technology, Sustainable Development and Eco-Efficiency: Selected Papers from the Seventh International Conference on Management of Techn
ISBN: 9780080433639 / Angielski / Twarda / 372 str. Hardbound. This book is a collection of the best papers presented at the Seventh International Conference on the Management of Technology held in Orlando, Florida, February 16th to 20th 1998. All papers were evaluated by at least two referees and both referees needed to agree on the high quality of a paper for it to be included in these proceedings. The papers cover a vast array of topics and the authors come from the four corners of the globe. This is a strong indication that technology management is a very real preoccupation in many countries.The book is divided into four major sections....
Hardbound. This book is a collection of the best papers presented at the Seventh International Conference on the Management of Technology held in Orla...
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cena:
1675,31 zł |
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Tourism Management: Towards the New Millennium
ISBN: 9780080435893 / Angielski / Twarda / 476 str. Hardbound. This book is an edited selection of key research papers published in the field of tourism management during the past ten years. It seeks to take stock of some of the seminal developments in the literature and to examine the evolution of thinking and the development of the subject area, particularly in the emergence of research sub-areas.The book is organized into a series of parts which reflect the development of new and established areas of research: decision-making and tourist behaviour, tourism demand forecasting, gender and sex in tourism, planning and communities, urban...
Hardbound. This book is an edited selection of key research papers published in the field of tourism management during the past ten years. It seeks to...
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cena:
463,16 zł |
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Japanese Multinational Companies: Management and Investment Strategies
ISBN: 9780080436296 / Angielski / Twarda / 256 str. Hardbound. This book provides an in-depth analysis of the management and investment strategies of Japanese multinational companies, examining foreign investment from a Japanese perspective by studying international business practices and the behaviour of multinational companies in the global environment. Beginning with an overview of recent trends in international capital flows and the role of international mergers and acquisitions, it describes the global environment for Japanese multinational companies as it affects Japanese foreign direct investment, as well as the impact of Japanese...
Hardbound. This book provides an in-depth analysis of the management and investment strategies of Japanese multinational companies, examining foreign ...
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cena:
820,41 zł |
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Tourism Demand Modelling and Forecasting: Modern Econometric Approaches
ISBN: 9780080436739 / Angielski Hardbound. The phenomenal growth of both the world-wide tourism industry and academic interest in tourism over the last thirty years has generated great interest in tourism demand modelling and forecasting from both sectors. However, the tendency for researchers and practitioners engaged in quantitative causal tourism modelling and forecasting to run many regression equations and try to choose the 'best' model based on various parametric and non-parametric criteria has been widely criticised as failing to provide credible results. The aim of this book is to present the recent advances in...
Hardbound. The phenomenal growth of both the world-wide tourism industry and academic interest in tourism over the last thirty years has generated gre...
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cena:
330,10 zł |
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Seasonality in Tourism
ISBN: 9780080436746 / Angielski / Twarda / 202 str. Seasonal variation in demand is a reality for most tourism destinations. This work provides a balanced overview of the evidence and issues relating to tourism seasonality using European, North American and Pacific Rim cases and research evidence.
Seasonal variation in demand is a reality for most tourism destinations. This work provides a balanced overview of the evidence and issues relating to...
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cena:
408,94 zł |
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The Tourist-Historic City: Retrospect and Prospect of Managing the Heritage City
ISBN: 9780080436753 / Angielski Hardbound. The original publication of The Tourist-Historic City in 1990 reflected the growing importance of heritage to cities, and cities to the creation and marketing of heritage products, not least within tourism. In response to the continuing rapid growth of interest in this field, the concepts and models it introduced have subsequently been applied by urban planners and tourism managers in many different contexts throughout the world. This extensively rewritten and restructured account of the tourist-historic city takes into consideration the importance of these applications in...
Hardbound. The original publication of The Tourist-Historic City in 1990 reflected the growing importance of heritage to cities, and cities to the cre...
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cena:
438,51 zł |
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Interconnected Worlds: Tourism in Southeast Asia
ISBN: 9780080436951 / Angielski / Twarda / 360 str. Examines the political discourse behind tourism, presenting some questions regarding the tensions associated with the interconnections. This title focuses on deterritorialisation and the development of fresh regionalisms, paying specific attention to collaborative efforts in tourism development.
Examines the political discourse behind tourism, presenting some questions regarding the tensions associated with the interconnections. This title foc...
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cena:
438,51 zł |
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New Technology-Based Firms in the New Millennium
ISBN: 9780080439761 / Angielski / Twarda / 216 str. This tenth volume of papers emanating from the annual International High Technology Small Firms Conference represents a full decade of research and policy relevant papers on innovation and growth problems of New Technology-based Firms (NTBf). Because this series has become the major vehicle for publication among the best international researchers working on the formation and subsequent growth problems of NTBfs, it represents an authoritative voice on NTBf development problems. Topics covered in this volume include strategy, spin offs - their contribution to NTBf growth and the problems they...
This tenth volume of papers emanating from the annual International High Technology Small Firms Conference represents a full decade of research and po...
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cena:
1113,32 zł |
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Tourism Public Policy, and the Strategic Management of Failure
ISBN: 9780080442006 / Angielski / Twarda / 312 str. The development of tourism and tourism public policy, and the strategic management of failure of tourism to realize its commercial potential are all considered in this book. The particular salience of this research lies in the fact that it has been conducted during an interesting (politically) and volatile (globally) period for the world's tourism industry. Increasing competition, economic, and environmental issues combined with the continued threat of terrorism, and instability in the Middle East, necessitated governments assessing and redefining their tourism public policies. How they...
The development of tourism and tourism public policy, and the strategic management of failure of tourism to realize its commercial potential are all c...
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cena:
438,51 zł |
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Strategic Alliances in Eastern and Central Europe
ISBN: 9780080442082 / Angielski / Twarda / 300 str. The publication of this book is timely and appropriate because it deals with Eastern and Central Europe (ECE), and alliances with local partners with different attitudes, beliefs and ways of thinking. At the beginning of the 1990s many Western firms entered ECE hurriedly without thinking about the complexities associated with this region. Many promising business ideas failed due to lack of knowledge about the local environment including social, cultural, political and human resource related issues. This book therefore addresses issues in depth as how to reduce the gaps between Western and...
The publication of this book is timely and appropriate because it deals with Eastern and Central Europe (ECE), and alliances with local partners with ...
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cena:
980,84 zł |
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Multinationals and European Integration
ISBN: 9780117023628 / Angielski / Miękka / 192 str. This book examines the role of the multinational firms in processes of European integration. It is primarily concerned with the implications of market integration and industrial restructuring for peripheral European regions.
Nicholas Phelps argues that, because of the complex relationship between competition and economies of scale, the persistence of market segmentation, and because of the embeddedness of multinational investment in established production locations, there is considerable inertia in the existing trade and investment patterns of multinationals in the EU. This argument is... This book examines the role of the multinational firms in processes of European integration. It is primarily concerned with the implications of market...
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cena:
256,19 zł |
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The Highwaymen: Updated and Expanded
ISBN: 9780156005739 / Angielski / Miękka / 384 str. A titanic struggle is taking place - not just among corporate titans, but among entire industries across the globe. At stake is control of the world's fastest-growing industry: communications. The contestants are the huge Hollywood studios, the television networks, and telephone, publishing, and computer companies. The prize is not only vast wealth, but a virtual lock on the dissemination of information worldwide. The Highwaymen is a riveting and compelling look behind the scenes at the vanities and visions of such chief players as Rupert Murdoch, Ted Turner, Time Warner, Disney, Viacom, and...
A titanic struggle is taking place - not just among corporate titans, but among entire industries across the globe. At stake is control of the world's...
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cena:
116,51 zł |
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Candyfreak: A Journey Through the Chocolate Underbelly of America
ISBN: 9780156032933 / Angielski / Miękka / 256 str. Almond embarks on a hilarious, sugar-high tour through America's last remaining independent candy companies.
Almond embarks on a hilarious, sugar-high tour through America's last remaining independent candy companies.
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cena:
70,65 zł |
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Knights, Raiders, and Targets
ISBN: 9780195044041 / Angielski / Miękka / 560 str. Fascinating as the corporate takeovers of recent years have been--with their "golden parachutes" and junk bonds, "greenmailers" and white knights--it is far from clear what underlying forces are at work, and what their long-term consequences will be. Debate over these questions has become polarized: some see takeover threats as disciplinary mechanisms that induce managers to behave efficiently and move assets to higher valued uses or into the hands of more efficient managers; others claim that corporate raiders have produced few observable increases in operating efficiency, but rather have...
Fascinating as the corporate takeovers of recent years have been--with their "golden parachutes" and junk bonds, "greenmailers" and white knights--it ...
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cena:
940,04 zł |
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