The Fall of Advertising and the Rise of PR
ISBN: 9780060081997 / Angielski / Miękka / 295 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides... Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands ar... |
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64,53 zł |
The Expressive Organization - Linking Identity, Reputation and the Corporate Brand
ISBN: 9780198297789 / Angielski / Twarda / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "This book challenges current beliefs about organizational identity, reputation, and branding. It is written by leading business academics from both sides of the Atlantic drawn from the fields of strategy, organization theory, marketing, accounting, and communication. These authors propose answers to important questions troubling many contemporary organizations: How do organizations discover their identities? How do they use their identities to create strong reputations? How are identity and reputation linked to the corporate brand? How does corporate branding contribute to the creation of...
"This book challenges current beliefs about organizational identity, reputation, and branding. It is written by leading business academics from both s...
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310,66 zł |
Managing Global Customers: An Integrated Approach
ISBN: 9780199229833 / Angielski / Twarda / 275 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth research at over 20 major U.S. and European multinational companies, such as ABB, Bechtel, BP, Bosch, British Airways, Carrefour, Daimler-Chrysler, Hewlett-Packard, HSBC, IBM, Schlumberger, Shell, Siemens, Tesco, Unilever, Vodafone, Wal-Mart, and Xerox.
Readers will learn how to . think about managing global customers in the... Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a syst...
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350,58 zł |
Public Relations for Asia
ISBN: 9780230549418 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.
This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guida...
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184,53 zł |
The Business of Public Relations
ISBN: 9780275926496 / Angielski / Miękka / 342 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Business of Public Relations fills a void in both the professional and academic literature on the management of public relations practice. Using systems theory, this book approaches public relations as an organizational subsystem. The author defines a functional network for the practice of public relations consistent with contemporary management theory. In addition, the author presents and develops a practical management model for application in both corporate and counselor settings. Chapters include discussions on the development of employee incentives, pensions, profit sharing systems,...
The Business of Public Relations fills a void in both the professional and academic literature on the management of public relations practice. Using s...
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188,44 zł |
No Comment!: An Executive's Essential Guide to the News Media
ISBN: 9780275928209 / Angielski / Twarda / 237 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The title of Donald Blohowiak's engrossing and highly informative new book reflects the often strained relationship between two of America's most powerful institutions: the news media and business. The author gives an insider's look at why the tensions exist and what business people can do to understand them, to ease them, and to get the upper hand when dealing with the media. Aimed primarily at the business community and the media advisors who serve it, this book demystifies the news process and presents sound, practical advice.
The title of Donald Blohowiak's engrossing and highly informative new book reflects the often strained relationship between two of America's most p... |
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388,08 zł |
Public Relations Research
ISBN: 9780275928711 / Angielski / Twarda / 294 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Designed to meet the needs of both the public relations education and public relations practitioner communities, this comprehensive text explores the types of research most used in public relations practice. The first introductory-level volume to treat the subject in depth, Public Relations Research, provides a theoretical framework for reader application; defines the knowledge necessary for public relations research; elaborates upon informal and formal research methods; describes the techniques involved and provides models for subsequent use. Following an introductory chapter that redefines...
Designed to meet the needs of both the public relations education and public relations practitioner communities, this comprehensive text explores the ...
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188,44 zł |
Public Relations and Community: A Reconstructed Theory
ISBN: 9780275929114 / Angielski / Twarda / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This slim volume hits hard at one major point: public relations practitoners need to abandon their dominant attitude of narrowly serving the needs of their clients and instead attempt to engender a broad-based sense of community. By approaching public relations from this broader perspective both the needs of the client and the community are served. Implicit in this theory is that a closer-knit community will retain more traditional family-based values and therefore comprise a more stable and appreciative economic unit for one's client. "Canadian Journal of Communication" Public... This slim volume hits hard at one major point: public relations practitoners need to abandon their dominant attitude of narrowly serving the needs ... |
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304,92 zł |
Community Policing: Rhetoric or Reality
ISBN: 9780275929527 / Angielski / Twarda / 293 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Current trends in police reform stress much greater interaction with the community and, consequently, carry new implications for police roles, operations, and social control. Community Policing outlines the major issues confronting this movement, and differentiates the rhetoric from the reality associated with police force restructuring. The varying perspectives and case studies presented will interest community organizations, police academy educators, law enforcement officials, as well as all concerned citizens. The contributors address a broad spectrum of community policing... Current trends in police reform stress much greater interaction with the community and, consequently, carry new implications for police roles, oper... |
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304,92 zł |
Communication Consultants in Political Campaigns: Ballot Box Warriors
ISBN: 9780275952075 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George Washington in 1758, purchased refreshments for potential voters. These traditional approaches to winning votes have in recent years been amplified by consultants who have shown how cable networks, videocassettes, modems, faxes, focus groups, and... We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in co... |
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cena:
188,44 zł |
Corporate Community Relations: The Principle of the Neighbor of Choice
ISBN: 9780275964719 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and programs of action that enable companies to develop trust and thus maintain their license to operate. He also describes ways to use philanthropy and volunteer programs to achieve a competitive advantage. The public... Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes i... |
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194,04 zł |
Winning Reputations: How to Be Your Own Spin Doctor
ISBN: 9780333963654 / Angielski / Miękka / 212 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.
This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining...
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196,31 zł |
Strategic Reputation Risk Management
ISBN: 9780333995549 / Angielski / Twarda / 276 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.
Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through incr...
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cena:
196,31 zł |
Perspectives on Public Relations Research
ISBN: 9780415217675 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include: - The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively... |
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790,02 zł |
Public Archaeology
ISBN: 9780415258883 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Scrutinizing, in detail, the relationship between archaeology, heritage and the public, this much-needed volume explores public interest and participation in archaeology as a subject worthy of academic attention in its own right. Examining case studies from throughout the world; from North America, Britain, Egypt and Brazil to East Africa, China and beyond, Nick Merriman focuses on two key areas: communication and interpretation, and stakeholders. Constant reports of new discoveries, protests over the destruction of sites and debates over the return of artefacts such as the... Scrutinizing, in detail, the relationship between archaeology, heritage and the public, this much-needed volume explores public interest and partic... |
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cena:
711,02 zł |
Public Archaeology
ISBN: 9780415258890 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Scrutinizing, in detail, the relationship between archaeology, heritage and the public, this much-needed volume explores public interest and participation in archaeology as a subject worthy of academic attention in its own right. Examining case studies from throughout the world; from North America, Britain, Egypt and Brazil to East Africa, China and beyond, Nick Merriman focuses on two key areas: communication and interpretation, and stakeholders. Constant reports of new discoveries, protests over the destruction of sites and debates over the return of artefacts such as the... Scrutinizing, in detail, the relationship between archaeology, heritage and the public, this much-needed volume explores public interest and partic... |
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cena:
200,09 zł |
Perspectives on Public Relations Research
ISBN: 9780415316187 / Angielski / Miękka / 286 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include: - The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively... |
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cena:
289,62 zł |
Effective Press Relations for the Built Environment: A Practical Guide
ISBN: 9780415348669 / Angielski / Twarda / 190 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Effective Press Relations for the Built Environment" is a practical guide on how to generate publicity and make the most of press interest in projects and companies across the built environment industry. It directs architects, engineers and other consultants how to develop press plans for firms and for individual projects, and how to be active in developing a reputation by getting work published in the architectural, engineering and construction press.
Quotes populate the book from some of the industry's key journalists who have given clear and helpful opinions about how to go about... "Effective Press Relations for the Built Environment" is a practical guide on how to generate publicity and make the most of press interest in project...
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cena:
263,29 zł |
Reconfiguring Public Relations: Ecology, Equity and Enterprise
ISBN: 9780415394086 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations. Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era...This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identi... |
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cena:
763,69 zł |
Pr!: A Social History of Spin
ISBN: 9780465061792 / Angielski / Miękka / 496 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses."The crowd is now in the saddle," warned Ivy Lee, one of America's first corporate public relations men. "The people now rule. We have substituted for the divine right of kings, the divine right of the multitude." Unless corporations...
The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrup...
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cena:
144,86 zł |