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The Reinvention of Marketing
ISBN: 9781942324003 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. "The reinvention of marketing" is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values in a business world increasingly defined by social media, mobility, analytics, "big data," return-on-investment, and the need for global growth. Learn from these extraordinary individuals who are reinventing contemporary concepts of marketing: Morten Albaek, CMO and Group SVP for Global Marketing, Communication & Corporate...
The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. "The reinvention of m...
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63,64 |
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The Reinvention of Marketing
ISBN: 9781942324027 / Angielski / Twarda / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. -The reinvention of marketing- is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values in a business world increasingly defined by social media, mobility, analytics, -big data, - return-on-investment, and the need for global growth. Learn from these extraordinary individuals who are reinventing contemporary concepts of marketing: Morten Albaek, CMO and Group SVP for Global Marketing, Communication & Corporate...
The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. -The reinvention of m...
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106,22 |
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L O L: From Homeless to Multimillion-Dollar Global Business Leader
ISBN: 9780977189113 / Angielski / Miękka / 274 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Growing up a poor girl in the heartland of America isn't easy, but as a lifelong dreamer and optimist, a young Christy Dreiling became determined to make a good life for herself and her family. From a humble beginning and hunger to a series of bad marriages, as Christy's mother made tough choices, and noble choices, in order to support her daughters, against all odds Christy forged a path to success, from becoming Miss Kansas Teen USA, to an actress, and eventually, a prominent businesswoman. Her remarkable journey details the role models, friendships, love, and passion for service that would...
Growing up a poor girl in the heartland of America isn't easy, but as a lifelong dreamer and optimist, a young Christy Dreiling became determined to m...
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cena:
67,65 |
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Creating Freedom: What You Need to Know to be Successful in Network Marketing
ISBN: 9781499304978 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
59,66 |
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Marketing
ISBN: 9781137348241 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner. Marketing is an ideal text for students of all levels coming to the subject for first time.
Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner. Marketing is an...
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126,51 |
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Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications
ISBN: 9781137525932 / Angielski / Twarda / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value through innovation and organizational change.
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domes...
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cena:
402,53 |
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Content Marketing Made Easy: Why You Need it / How to Do it
ISBN: 9781988058030 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Susan Crossman, marketing expert and author of several critically acclaimed books, offers clear, easy-to-follow advice to make anyone - even a complete novice - a content-marketing pro in no time... great tips and techniques to give you the edge you need." - Michael Davie, author, Winning Ways
We are moving towards a world where a huge percentage of business is done online and if you are not playing in that field, eventually you aren't going to have a business... the revolution has only just begun... the only constant in our world is change itself... Pretending these changes aren't... "Susan Crossman, marketing expert and author of several critically acclaimed books, offers clear, easy-to-follow advice to make anyone - even a comple...
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cena:
151,85 |
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Content Marketing Made Easy: Why You Need It / How To Do It
ISBN: 9781988058023 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Susan Crossman, marketing expert and author of several critically acclaimed books, offers clear, easy-to-follow advice to make anyone - even a complete novice - a content-marketing pro in no time... great tips and techniques to give you the edge you need." - Michael Davie, author, Winning Ways
We are moving towards a world where a huge percentage of business is done online and if you are not playing in that field, eventually you aren't going to have a business... the revolution has only just begun... the only constant in our world is change itself... Pretending these changes aren't... "Susan Crossman, marketing expert and author of several critically acclaimed books, offers clear, easy-to-follow advice to make anyone - even a comple...
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cena:
94,84 |
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Brand Management in a Week: How to Be a Successful Brand Manager in Seven Simple Steps
ISBN: 9781473627550 / Angielski / Miękka / 128 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Brand management just got easier
Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their competitors and inspires advocacy from all stakeholders. Building a strong brand takes much more than a week: it requires an on-going commitment to excellence. This updated second... Brand management just got easier
Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a c... |
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66,56 |
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International Retail Marketing: A Case Study Approach
ISBN: 9781138171084 / Angielski / Twarda / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international...
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a ...
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949,22 |
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Moo-Lah-Gy: Uncovering the Secret Cash Cow Hidden in Your Brand
ISBN: 9780692593622 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What is "brand" and why should anyonecare?
The idea of branding began as a simplesolution for a person to know their cattle fromthe neighbor's. Today it's about evoking anemotion so strong that a customer wants to buyfrom you versus anyone else in your space.This book helps distill down the pieces necessaryto create that one-of-a-kind, gotta-have-it brand." What is "brand" and why should anyonecare?
The idea of branding began as a simplesolution for a person to know their cattle fromthe neighb... |
cena:
106,39 |
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Federal Government Proposal Writing: Learn federal proposal writing from ground zero
ISBN: 9781518805073 / Angielski / Miękka / 94 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is a one of a kind writing that teaches the reader the basics of how Federal Government contracts are won through corporate vision, marketing, and the proposal development process. It is simple to read and prepares you to become a valued member of your firm's proposal development team. For the reader to gain an understanding of what is included in my book, I have inserted the Table of Contents below: TABLE OF CONTENTS SectionTitlePage 1.HOW IT ALL BEGINS 1.1Marketing 1.1.1Marketing Plan 1.1.1.1Working Outside of the Box 1.1.2BASIC EVENTS LEADING TO PROPOSAL DEVELOPMENT 1.1.3The...
This is a one of a kind writing that teaches the reader the basics of how Federal Government contracts are won through corporate vision, marketing, an...
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cena:
159,44 |
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Music, Movies, Meanings, and Markets: Cinemajazzamatazz
ISBN: 9781138203006 / Angielski / Miękka / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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287,15 |
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Building Brand Authenticity: 7 Habits of Iconic Brands
ISBN: 9781349368440 / Angielski / Miękka / 219 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The projection of authenticity isone of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity."
The projection of authenticity isone of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose...
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cena:
442,79 |
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INTERNET MARKETING Tips-4-Clicks-SOCIAL SELLING & ONLINE INFLUENCE-Small Business, eCommerce & Startups: Digital Marketing Strategy-Social Media Tips-
ISBN: 9781530600052 / Angielski / Miękka / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Internet Marketing: Tips-4-Clicks" focuses on using the internet as the cornerstone of your marketing strategy, outlines best practices for promotion via social networks and your website, and specifies how to measure and analyze results. YOU will LEARN:
"Internet Marketing: Tips-4-Clicks" focuses on using the internet as the cornerstone of your marketing strategy, outlines best practices for promot... |
cena:
39,87 |
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Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs
ISBN: 9781349471034 / Angielski / Miękka / 231 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to ta...
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cena:
108,65 |
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Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization
ISBN: 9781349462186 / Angielski / Miękka / 181 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guideli...
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603,81 |
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Jeff Shavitz on The Power of Residual Income: You Can Bank On It!
ISBN: 9781616991609 / Angielski / Miękka / 118 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Jeff Shavitz on The Power of Residual Income: You Can Bank on It details the vast differences between residual/recurring income and transactional revenue. Having experienced both business models, Jeff uses real-life examples from his payment-processing career (a residual-based business) in contrast to his promotional products business (a transactional-based business). This book will highlight how to "work smarter" and develop wealth as you navigate through your professional career.
Residual income is the holy grail for any business. It is the opportunity to make money while you... Jeff Shavitz on The Power of Residual Income: You Can Bank on It details the vast differences between residual/recurring income and transactio...
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cena:
84,93 |
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Advanced Marketing Management: Principles, Skills and Tools
ISBN: 9780749480370 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Seasoned marketers worldwide are facing ever-changing media, complicated customers and over-promising new technologies. Additionally, they seem to be fighting this professional battle against people who were never formally trained in marketing; teenagers have become social media masters, technology-based startups disrupt traditional channels, and entrepreneurs can build unicorn brands seemingly overnight. Advanced Marketing Management will prepare students for this new world of marketing. Enriched with real-world examples, business case studies and supporting pedagogy,... Seasoned marketers worldwide are facing ever-changing media, complicated customers and over-promising new technologies. Additionally, they seem to ... |
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230,53 |
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Online Business from Scratch: Launch Your Own Seven-Figure Internet Business by Creating and Selling Information Online
ISBN: 9781539737674 / Angielski / Miękka / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Learn How to Build Your Own Seven-Figure Internet Business
Do you want to make money online? Are you tired of being told that it's easy to make millions off the Internet? Would you like a realistic strategy that actually works for real people? What if you could actually build an online business that offered high profit margins and required no significant up-front investment? Would you be interested? It is possible to build your own profitable online business, but you can't do it overnight (despite what you have been told by so-called Internet marketing gurus). The simple truth is... Learn How to Build Your Own Seven-Figure Internet Business
Do you want to make money online? Are you tired of being told that it's easy to make mil... |
cena:
37,52 |
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