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The Origin of Brands : How Product Evolution Creates Endless Possibilities for New Brands
ISBN: 9780060570156 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 16-20 dni roboczych. What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and... What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses... |
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51,45 zł |
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China Now: Doing Business in the World's Most Dynamic Market
ISBN: 9780071472548 / Angielski / Twarda / 385 str. Termin realizacji zamówienia: ok. 16-20 dni roboczych. Turn East-West Relations Into Win-Win Situations China has more than one billion people. That's one billion potential customers. China Now is your must-have guide to this exciting world of opportunity, written by a top corporate advisor and a renowned business professor who specialize in East-West business strategy. Together, Mark Lam and John Graham have worked with dozens of Fortune 500 companies and thousands of American and Chinese executives, and now share with you their most successful strategies, tactics, and insights. A comprehensive all-in-one tour of... Turn East-West Relations Into Win-Win Situations China has more than one billion people. That's one billion potential customers. C... |
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150,07 zł |
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Charismatic Capitalism : Direct Selling Organizations in America
ISBN: 9780226047867 / Angielski / Miękka / 236 str. Termin realizacji zamówienia: ok. 22-25 dni roboczych. Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmetics--theirs is an approach to business that violates many of the basic tenets of modern American commerce. Yet these direct selling organizations, fashioned by charismatic leaders and built upon devoted armies of door-to-door representatives, have grown to constitute an $8.5 billion a year industry and provide a livelihood for more than 5 million workers, the vast majority of them women.
The first full-scale study of this industry, Charismatic Capitalism, revises the standard contention that the rationalization of social... Tupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmetics--theirs is an approach to business that violates many of the basic tenets of m...
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123,61 zł |
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Marketing Channel Management : People, Products, Programs, and Markets
ISBN: 9780275954390 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 16-20 dni roboczych. This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning. It leads the student to an understanding of what comprises the channel structure and the options available to develop it. The text features examples and illustrations to aid in the understanding of unfamiliar concepts. These are drawn from the world of business which gives this book practical and realistic applications. Important pedagogical features include... This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pric... |
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455,67 zł |
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Marketing Channel Management : An Instructor's Manual
ISBN: 9780275955472 / Angielski / Miękka / 80 str. Termin realizacji zamówienia: ok. 16-20 dni roboczych. "Marketing Channel Management: An Instructor's Manual" has been designed to accompany the text "Marketing Channel Management: People, Products, Programs, and Markets." Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic... "Marketing Channel Management: An Instructor's Manual" has been designed to accompany the text "Marketing Channel Management: People, Products, Pro... |
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134,69 zł |
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International Strategic Marketing : A European Perspective
ISBN: 9780415314176 / Angielski / Miękka / 284 str. Termin realizacji zamówienia: ok. 20 dni roboczych. As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. International Strategic Marketing: A European Perspective is a topical text that expands upon existing international marketing theory and synthesises it with colourful examples of relevant international marketing practice. With a strong theoretical framework, this text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. With cases such as the banana, grain and steel trade disputes with the US and World Trade Organisation...
As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. International Strategic Marketing: A Euro...
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244,59 zł |
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3G Marketing : Communities and Strategic Partnerships
ISBN: 9780470851005 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 22-25 dni roboczych. Since the late 1990s, a fundamental shift has occrred in the pattern of private sector financial flows to developing countries. Debt flows have fallen sharply, while equity flows - mainly in the form of foreign direct investment - have remained comparatively robust. This shift from debt to equity should diminish the volatility of developing countries' external finance and improve their access to technology, markets and management expertise. But much more needs to be done to put development finance on a stable basis.
Since the late 1990s, a fundamental shift has occrred in the pattern of private sector financial flows to developing countries. Debt flows have fallen...
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396,57 zł |
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Wired Marketing : Energizing Business for e-Commerce
ISBN: 9780471496458 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 22-25 dni roboczych. Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing-related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web. Part one of the book deepens the marketing concept, by providing an overall outline of the role and importance of Internet marketing to e-commerce. In particular the first part of the book looks at the technological-driven shift in the marketing paradigm from direct marketing towards...
Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing-related courses. It focuses on...
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cena:
262,62 zł |
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Build Your Own Network Sales Business
ISBN: 9780471536925 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 22-25 dni roboczych. The Wall Street Journal predicts that between 50-60 of all goods and services in the U.S. will be sold through network or multi-level marketing methods in this decade. Shows entrepreneurs how to start up and run their own successful, self-replicating network.
The Wall Street Journal predicts that between 50-60 of all goods and services in the U.S. will be sold through network or multi-level marketing method...
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195,66 zł |
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The Ultimate Guide to Network Marketing : 37 Top Network Marketing Income-Earners Share Their Most Preciously Guarded Secrets to Building Extreme Wealth
ISBN: 9780471716761 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 22-25 dni roboczych. Successful network marketing entrepreneurs share their secrets
In The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful network marketing leaders in the industry. Presenting a wide range of different perspectives and tactics, this comprehensive guide offers beginning network marketers and seasoned veterans alike all the specialized information and strategies they need to grow their business. Revealing a world of secrets it would take a... Successful network marketing entrepreneurs share their secrets
In The Ultimate Guide to Network Marketing, network marketing ... |
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cena:
97,81 zł |
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The Internet Marketing Digest : Discover How to Market Any Product or Service Online and Offline for Pennies Using Proven Time Tested Methods
ISBN: 9780595190539 / Angielski / Miękka / 260 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
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83,16 zł |
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Success in MLM, Network Marketing, and Personal Selling : A Step-By-Step Guide to Creating a Powerful Sales Organization and Becoming Rich and Successf
ISBN: 9780595462582 / Angielski / Miękka / 372 str. Termin realizacji zamówienia: ok. 22 dni roboczych. By whatever term it's called, multi-level marketing, network marketing, or personal selling, this type of sales, done right, offers you an opportunity to become rich and successful by not only selling a product but by building a growing sales team to sell. This complete and easy-to-use guide reveals how you can sell virtually any type of product or service this way. You can easily start the business out of your home or set up a small office, and as your sales network multiplies, your income grows from this expanding sales team. So the profit potential is almost unlimited. The book shows... By whatever term it's called, multi-level marketing, network marketing, or personal selling, this type of sales, done right, offers you an opportun... |
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108,17 zł |
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The Channel Advantage
ISBN: 9780750640985 / Angielski / Twarda / 228 str. Termin realizacji zamówienia: ok. 20 dni roboczych. 'The Channel Advantage' deals with one topic, and deals with it compre hensively and rigorously: how to construct a sales channel system that will yield world-class sales performance and durable competitive adva ntage. This book helps readers move decisively away from the notion of channel strategy as a sideline to the core business. Building a chann el advantage is the core business today, and this is an essential text and reference for all serious marketing and sales professionals and s tudents.
'The Channel Advantage' deals with one topic, and deals with it compre hensively and rigorously: how to construct a sales channel system that will yie...
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cena:
315,25 zł |
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Advertising, Promotion, and New Media
ISBN: 9780765613165 / Angielski / Miękka / 392 str. Termin realizacji zamówienia: ok. 20 dni roboczych. Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications -- essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as...
Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies ...
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cena:
309,82 zł |
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The Global Market : Developing a Strategy to Manage Across Borders
ISBN: 9780787968571 / Angielski / Twarda / 432 str. Termin realizacji zamówienia: ok. 22-25 dni roboczych. The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the -unglobal consumer- who does not have a -one size fits all- need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include:...
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But ma...
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244,64 zł |
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Building Brands Directly
ISBN: 9780814766187 / Angielski / Twarda / 431 str. Termin realizacji zamówienia: ok. 16-20 dni roboczych. Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising effectiveness. They must also conted with a trend towards retailers' having their own labels. In response, brand owners have shown increasing interest in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct marketing of brand names. Beginning with a summary of the obstacles facing brands, Pearson examines such topics as new marketing technologies and techniques;... Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising effectiveness. The... |
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cena:
525,69 zł |
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Secrets of Building a Million-Dollar Network Marketing Organization: From a Guy Who's Been There Done That and Shows You How You Can Do It Too!
ISBN: 9780972884006 / Angielski / Miękka / 222 str. Termin realizacji zamówienia: ok. 16-20 dni roboczych. With this book, you will: *Get the 6 keys that unlock the door to success in MLM *Learn how to build your business free from doubt and fear. With this book, you will: *Get the 6 keys that unlock the door to success in MLM *Learn ho... |
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74,99 zł |
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Mastering E-Business Infrastructure
ISBN: 9781402074134 / Angielski / Twarda / 339 str. Termin realizacji zamówienia: ok. 22 dni roboczych. As a foreword, here we publish an email letter of Late Professor Herb Simon, Nobel Laureate, that he wrote on the occasion ofthe death of the fatherofa friend. This letterofcondolence, more than any other wisdom, tells about the essence of the process of scientific creation, which is so important for both, the specific subject being covered by this book, and for the general science. When asked to address an SSGRR conference in Italy, prior to his death, Professor Herb Simon agreed that these lines be presented to all those who are interested in understanding the real essence oftheir own...
As a foreword, here we publish an email letter of Late Professor Herb Simon, Nobel Laureate, that he wrote on the occasion ofthe death of the fatherof...
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cena:
838,06 zł |
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Noni Millionaires
ISBN: 9781411613492 / Angielski / Miękka / 244 str. Termin realizacji zamówienia: ok. 22 dni roboczych. How can you join the ranks of the Noni millionaires? It's within your reach, says Janice Ayre, co-author of NONI MILLIONAIRES, who has spent 100s of hours interviewing and researching ordinary people who have become actual Noni millionaires: We profiled, analyzed and interviewed some of the top Noni millionaires (and the new millionaires) in the business to find their surprising secrets. Noni Millionaires book isn't another system to follow. As researchers, we've based the book on statistical information, not on opinion. We haven't just been interviewing Noni millionaires... we've interviewed...
How can you join the ranks of the Noni millionaires? It's within your reach, says Janice Ayre, co-author of NONI MILLIONAIRES, who has spent 100s of h...
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cena:
104,00 zł |
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Studyguide for International Marketing by Czinkota, ISBN 9780324190465
ISBN: 9781428806443 / Angielski / Miękka / 328 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Never HIGHLIGHT a Book Again Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780324190465. This item is printed on demand.
Never HIGHLIGHT a Book Again Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of t...
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cena:
204,42 zł |
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