Kategoria BISAC: Business & Economics >> Marketing - Multilevel

What Charles Darwin did for biology, Al and Laura Ries do for branding.

In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and...

This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning. It leads the student to an understanding of what comprises the channel structure and the options available to develop it. The text features examples and illustrations to aid in the understanding of unfamiliar concepts. These are drawn from the world of business which gives this book practical and realistic applications. Important pedagogical features include...

"Marketing Channel Management: An Instructor's Manual" has been designed to accompany the text "Marketing Channel Management: People, Products, Programs, and Markets." Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic...

By whatever term it's called, multi-level marketing, network marketing, or personal selling, this type of sales, done right, offers you an opportunity to become rich and successful by not only selling a product but by building a growing sales team to sell. This complete and easy-to-use guide reveals how you can sell virtually any type of product or service this way. You can easily start the business out of your home or set up a small office, and as your sales network multiplies, your income grows from this expanding sales team. So the profit potential is almost unlimited.

The book shows...

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising effectiveness. They must also conted with a trend towards retailers' having their own labels. In response, brand owners have shown increasing interest in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct marketing of brand names.

Beginning with a summary of the obstacles facing brands, Pearson examines such topics as new marketing technologies and techniques;...

With this book, you will:

*Get the 6 keys that unlock the door to success in MLM

*Learn how to build your business free from doubt and fear.
*Discover how the way you listen has limited your success. And...
*Accomplish your goals in record time by shifting your "listening."
*Use the Zen of Prospecting to draw people to you like a magnet.
*Build rapport and find your prospect's hot buttons instantly.
*Pick the perfect prospecting approach for you.
*Turn any prospect's objection into the very reason...

Specialists from business and academia present a meticulously researched, compelling examination of the forces of globalization, innovation, and relentless technological competition--and the profound effect they are having on the evolution of e-commerce and online marketing. The editors and contributors to this unique, wide ranging volume probe the fundamental, long-term drivers of the Internet infrastructure, e-commerce models, marketing approaches and customer behaviors, blending insights from the U.S., Europe, and the Asia-Pacific nations. They offer fresh understanding of why certain...