Brands: The New Wealth Creators
ISBN: 9780814755990 / Angielski / Twarda / 544 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of "brand experts," this topical and authoritative collection looks, from a variety of perspectives, at the increasingly crucial role that brands have come to play in the international marketplace. How do legal systems recognize the value of brands to both consumers and producers? How has the concept of branded goods been extended successfully to embrace services and other... From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehen... |
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cena:
532,23 zł |
Transnational Marketing in the Information Age
ISBN: 9780815333111 / Angielski / Twarda / 164 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
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cena:
809,17 zł |
Pikachu's Global Adventure: The Rise and Fall of Pokemon
ISBN: 9780822332879 / Angielski / Miękka / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Initially developed in Japan by Nintendo as a computer game, Pokemon swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokemon quickly diversified into an array of popular products including comic books, a TV show, movies, trading cards, stickers, toys, and clothing. Pokemon eventually became the top grossing children's product of all time. Yet the phenomenon fizzled as quickly as it had ignited. By 2002, the Pokemon craze was mostly over. "Pikachu's Global Adventure" describes the...
Initially developed in Japan by Nintendo as a computer game, Pokemon swept the globe in the late 1990s. Based on a narrative in which a group of child...
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cena:
126,38 zł |
International Marketing : Sociopolitical and Behavioral Aspects
ISBN: 9780866569514 / Angielski / Twarda / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Focuses on four of the most significant forces with which companies must deal on an international level macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts
Focuses on four of the most significant forces with which companies must deal on an international level macro international marketing issues, sociopol...
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cena:
758,60 zł |
Cellular Communications: Worldwide Market Development
ISBN: 9780890069233 / Angielski / Twarda / 536 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This unique work provides an expert account of the growth and development of markets in the rapidly expanding and profitable telecommunications industry. The treatment is global: market development is described, analyzed and evaluated, bringing you right up-to-date with current market characteristics and future trends worldwide.
This unique work provides an expert account of the growth and development of markets in the rapidly expanding and profitable telecommunications indust...
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cena:
748,43 zł |
Asian Mind Game
ISBN: 9780892563524 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book, by East-West marketing consultant Chin-ning Chu, is must reading for any Westerner in business, government, or academia who negotiates in the Orient or wants to.
It is the first to reveal to Westerners the deep secrets of the Asian psyche that influence Asian behavior in business, politics, lifestyle, and battle. Ms. Chu points out that Asian mind games have become so finely tuned over the centuries that Americans seldom realize that Asians view the marketplace (and by extension, the world) as a battlefield, and act accordingly. She has extracted the principles of... This book, by East-West marketing consultant Chin-ning Chu, is must reading for any Westerner in business, government, or academia who negotiates in t...
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cena:
109,75 zł |
Drivers of Global Business Success: Lessons from Emerging Markets
ISBN: 9781403917010 / Angielski / Twarda / 298 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge. Based on an analysis of real companies, the conclusions of several studies from a variety of emerging markets are distilled into meaningful and actionable lessons. Using theory, cases and sector analyses, this book will add knowledge to the field of emerging market studies. While US and European managers will gain insights into their emerging market counterparts, executives from one emerging market can learn from the success strategies employed by firms...
This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge. Based on ...
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cena:
388,20 zł |
Developing Strategies for International Business: The Wrap Process
ISBN: 9781403934147 / Angielski / Twarda / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of information. Equally, many other companies implement strategies based on models formulated in the teaching rooms of business schools or the back recesses of consultants' offices. This book lightens the dark corridors of strategy development and shows its readers how to build strategies for success in the international marketplace, that take account of all the critical factors involved whilst allowing the use of personal judgement and process sureties. We...
Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of informatio...
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cena:
388,20 zł |
Advances in International Marketing
ISBN: 9781559381284 / Angielski / Twarda / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. Both theoretical and empirical contributions are included. While some contributors focus on managerial issues in international marketing, others take a public policy or a comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to...
For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through...
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cena:
847,64 zł |
Industrial Products : A Guide to the International Marketing Economics Model
ISBN: 9781560244257 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Jansson merges different perspectives and ideas mainly modern approaches from marketing, organization theory, and institutional economic theory into a theory on international marketing of industrial products, which he illustrates with an account of the experiences of 13 West-European transnational corporations in industrial markets in Southeast Asi
Jansson merges different perspectives and ideas mainly modern approaches from marketing, organization theory, and institutional economic theory into a...
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cena:
429,82 zł |
Globalization of Consumer Markets: Structures and Strategies
ISBN: 9781560244295 / Angielski / Twarda / 356 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Concepts, strategic frameworks, and cases provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. Annotation copyright Book News, Inc. Portland, Or.
Concepts, strategic frameworks, and cases provide managers of global firms with new ideas for growth and keep them current with state-of-the-art globa...
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cena:
657,46 zł |
International Marketing: Sociopolitical and Behavioral Aspects
ISBN: 9781560249894 / Angielski / Miękka / 414 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful new volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on...
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of internationa...
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cena:
288,21 zł |
Selling to Newly Emerging Markets
ISBN: 9781567200447 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Significant sales opportunities exist in newly emerging markets around the globe--and many of them are missed. Because sales and marketing executives lack familiarity with the structure of the markets and the risks of working in them, Miller says, they often have little understanding of how to enter them. In this unusually well-researched book by an experienced international marketer, Miller concentrates on the unique characteristics, opportunities, and sales methods associated with newly emerging markets. He pays special attention to economies in transition in the newly independent states... Significant sales opportunities exist in newly emerging markets around the globe--and many of them are missed. Because sales and marketing executiv... |
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cena:
567,69 zł |
Growing Your Business in Emerging Markets: Promise and Perils
ISBN: 9781567203394 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The future success of many companies in the United States and Europe is becoming more dependent on effectively developing and expanding markets in new emerging and partially developed countries. Few companies, however, know how to do it well, if at all. Their success rate is low, while the cost of failure remains high. Caslione and Thomas provide insights, knowledge, special tools, and the experience that will show executives how to take hold of these challenges. Through case studies of companies in a wide cross-section of industries, the authors highlight the processes necessary to... The future success of many companies in the United States and Europe is becoming more dependent on effectively developing and expanding markets in ... |
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cena:
567,69 zł |
Internet Resources and Services for International Marketing and Advertising: A Global Guide
ISBN: 9781573564076 / Angielski / Twarda / 372 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Internet has had a tremendous impact on worldwide advertising and marketing practices. This comprehensive guide provides information on the international marketing and advertising industries of over 150 countries and regions and includes over 2,000 Web sites containing free information on the subject. Also covered is information on many related marketing subspecialities including direct marketing, customer relationship management, graphic design, retailing, distribution, and packaging. Each Internet resource listed includes a title, a URL, and an annotation. Resources are indexed by... The Internet has had a tremendous impact on worldwide advertising and marketing practices. This comprehensive guide provides information on the int... |
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cena:
544,06 zł |
There's a Tsotsi in the Boardroom: Winning in a Hostile World
ISBN: 9781770090873 / Angielski / Miękka / 132 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The message of this marketing guide is simple: the correct interpretation of cultural signals is the most important part of opening new territories and entering niche markets. Providing an overview of the basic South African mindset and its regional variations, the book explains that South Africans have had to break down many doors to succeed, and they enjoy being treated like chiefs-- whether in parliament, the boardroom, in church, or on the street-- and all marketing strategies should be tailored accordingly.
The message of this marketing guide is simple: the correct interpretation of cultural signals is the most important part of opening new territories an...
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cena:
85,12 zł |
Family Business: A Case Study of Nyonya Meneer, One of Indonesia's Most Successful Traditional Medicine Companies
ISBN: 9789793780580 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Chinese have a saying about family businesses: the first generation builds the company, the second generation grows the company, and the third generation destroys the company. There are many examples of this growth and decline in many countries, especially in Indonesia where the business conglomerates - mostly owned by ethnic Chinese - are notoriously secretive; their companies' trials and tribulations are known only to a very select group. However, every once in a while, one of the insiders opens the company's doors and allows the general public a chance to see what has really transpired...
The Chinese have a saying about family businesses: the first generation builds the company, the second generation grows the company, and the third gen...
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cena:
124,19 zł |
The Tongue of the Tiger: Overcoming Language Barriers in International Trade
ISBN: 9789810230043 / Angielski / Twarda / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An analysis of the communication processes of international trade between producers, their suppliers, and traders in Asia, and buyers in other parts of the world. Communication across language and cultural barriers is an indispensable part of, and one of the most practical problems encountered in, international trade and production. The analysis provided in this book is based on a large collection of authentic documents of business communication. It offers to lead to a deeper understanding of the factors, problems and skills associated with successful trading, and develops practical...
An analysis of the communication processes of international trade between producers, their suppliers, and traders in Asia, and buyers in other parts o...
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cena:
207,35 zł |
Kyoto Model, The: The Challenge of Japanese Management Strategy Meeting Global Standards
ISBN: 9789812563293 / Angielski / Twarda / 136 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This fascinating book focuses on Kyoto high-tech companies that have captured leading market share with globally preeminent technologies and yet have been able to maintain their robust profitability even under Japan's current prolonged recession. The book aims to uncover the secrets of success behind such companies as Kyocera Corp., Omron Corp., Murata Manufacturing Co., Rohm Co. and Horiba Ltd. and their management systems, generally termed 'the Kyoto Model'. The unique features of the model are detailed: the history and founding of these high-tech companies, their management attitude giving...
This fascinating book focuses on Kyoto high-tech companies that have captured leading market share with globally preeminent technologies and yet have ...
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cena:
273,09 zł |
The Rules of Globalization: Case Book
ISBN: 9789812709271 / Angielski / Miękka / 476 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Discusses the politics of the global economy - about how firms prosper by understanding those politics, or fail by misunderstanding them. This book contains cases which can be used by instructors to build a framework of analysis that helps them to understand the challenges of international trade and master the opportunities they represent.
Discusses the politics of the global economy - about how firms prosper by understanding those politics, or fail by misunderstanding them. This book co...
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cena:
556,31 zł |