Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers
ISBN: 9781600377044 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Looking for a marketing book that ...Tells it like it is?... Can help you keep up in an ever changing world?... Is the right fit no matter your business type or size?
Mommy, Where Do Customers Come From? covers all aspects of marketing and selling products and services to a new breed of customer. Customers have become less loyal, more demanding and have more choices. With the proliferation of vehicles such as the Internet, Email, BLOGs, Podcasts and others, reaching the right customer with the right message is harder than ever before. Mommy, Where Do Customers Come From? deals with these... Looking for a marketing book that ...Tells it like it is?... Can help you keep up in an ever changing world?... Is the right fit no matter your busine...
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cena:
77,09 zł |
Competing for Global Dominance: Global Business and Economics, Trade and Economic Development, Small Business, Entrepreneurship, Marketing
ISBN: 9781607730422 / Angielski / Miękka / 222 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 'Competing for Global Dominance' sets the stage for a new paradigm required for growth of the globalized market in the 21st century and outlines the issues that entrepreneurs and businesses will face as they compete for survival in a world marketplace no longer hindered by time and distance.
As the Silicon Valley success model moves into its adolescence and transforms its methodology as demonstrated on web sites such as Facebook, YouTube, LinkIn, LinkSV, Twitter, and Ecademy which allow groups of individuals and businesses from around the world to meet, communicate and collaborate to... 'Competing for Global Dominance' sets the stage for a new paradigm required for growth of the globalized market in the 21st century and outlines the i...
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cena:
144,05 zł |
Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets
ISBN: 9780313383816 / Angielski / Twarda / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Unlike the "old" Latin America, today's Latin America is both readily accessible to smaller North American companies and is being transformed into a bustling business environment. However, for those without a native, in-depth understanding of the emerging changes within today's Latin American marketplace and a grasp of the cultural implications at hand, doing business in Latin America can still be challenging for smaller U.S. exporters and importers. "Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets, Second Edition" serves as an insider's travel... Unlike the "old" Latin America, today's Latin America is both readily accessible to smaller North American companies and is being transformed into ... |
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cena:
336,98 zł |
The Evolution of Integrated Marketing Communications : The Customer-driven Marketplace
ISBN: 9780415668927 / Angielski / Twarda / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been...
This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). S...
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cena:
661,34 zł |
Your EPIC Book Launch: How to Write A Book, Launch Your Book into a #1 International Bestseller, Raise Your Income, Make Money Online, and Bu
ISBN: 9780996799317 / Angielski / Twarda / 332 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Have You Ever Dreamed of Writing and Publishing Your Own Book? Do You Wish You Could Build A New Business or Grow Your Current One? Your Book will Open More Doors, Get You Past the Gate Keepers, and Help You Close More Deals...And The Best Way to Make it a Reality is with an EPIC BOOK LAUNCH Have You Ever Dreamed of Writing and Publishing Your Own Book? Do You Wish You Could Build A New Business or Grow Your Current One? Your Bo... |
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cena:
159,64 zł |
Consumption Culture in Europe: Insight into the Beverage Industry
ISBN: 9781466628571 / Angielski / Twarda / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries.Consumption Culture in Europe: Insight into the Beverage Industry brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive...
Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. ...
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cena:
942,43 zł |
Interkulturelle Kooperationskompetenz: Eine Fallstudienanalyse Interkultureller Interaktionsbeziehungen in Internationalen Unternehmenskooperationen
ISBN: 9783631528419 / Niemiecki / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Die Fahigkeit von Unternehmen, mit anderen Partnern uber nationale Grenzen hinweg zusammenzuarbeiten, hat in den letzten 20 Jahren stetig an Bedeutung gewonnen. Internationale Unternehmenskooperationen verlaufen jedoch oftmals sehr instabil und weitaus weniger erfolgreich als erwartet. Als moglicher und oft angefuhrter Grund fur die Instabilitat gelten kulturelle Unterschiede der beteiligten Partner. Differierende, kulturbedingte Wertvorstellungen, Denkweisen und Verhaltensnormen sowie daraus resultierende Unterschiede im Bereich der Management-Praktiken und betriebswirtschaftlichen...
Die Fahigkeit von Unternehmen, mit anderen Partnern uber nationale Grenzen hinweg zusammenzuarbeiten, hat in den letzten 20 Jahren stetig an Bedeutung...
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cena:
378,87 zł |
Marketing im liberalisierten Strommarkt; Kommunikation und Produktplanung im Privatkundenmarkt
ISBN: 9783631529799 / Niemiecki / Miękka / 380 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Im Fokus dieser Arbeit steht der Wandlungsprozess in Osterreichs Stromwirtschaft aus Sicht des Marketings fur Privatkunden im Gefolge der Liberalisierung und Privatisierung des ehemals monopolistisch organisierten Sektors. Die Arbeit liefert die Ergebnisse einer umfassenden empirischen Untersuchung, die durch einen innovativen Forschungszutritt gepragt ist. Es werden sowohl qualitative als auch quantitative Methoden der empirischen Sozialforschung kombiniert, deren komplementare Funktion damit eindrucksvoll belegt wird. Zielsetzung ist, die Gestaltung des Produktes Strom an der Praferenz der...
Im Fokus dieser Arbeit steht der Wandlungsprozess in Osterreichs Stromwirtschaft aus Sicht des Marketings fur Privatkunden im Gefolge der Liberalisier...
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cena:
519,76 zł |
Cultural and Technological Influences on Global Business
ISBN: 9781466639669 / Angielski / Twarda / 664 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Technology is a key driver behind the effects of contemporary globalization on business and other organizations worldwide. Understanding this phenomena in connection with the impact of cultural variations can help improve business and product life cycles in an era in which corporate capital and liquidity buffers must be increased for unexpected developments in global markets. Cultural and Technological Influences on Global Business is a leading publication in its field emphasizing the importance of deeply exploring the effects of cultures and technologies on the global business sector. This...
Technology is a key driver behind the effects of contemporary globalization on business and other organizations worldwide. Understanding this phenomen...
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cena:
1028,11 zł |
Cross-Cultural Communication: Theory and Practice
ISBN: 9780230391130 / Angielski / Twarda / 308 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for undergraduate and postgraduate students and in business training in the UK and overseas.
A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering cou...
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cena:
623,99 zł |
Interkulturelle Kommunikation Und Internationales Marketing: Theoretische Grundlagen ALS Anknuepfungspunkt Fuer Ein Management Kultureller Unterschied
ISBN: 9783631307229 / Niemiecki / Miękka / 439 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Ausgehend von den eigenen Berufserfahrungen in der internationalen Marketingpraxis, besteht das Anliegen der Arbeit darin, den Interdependenzen zwischen interkultureller Kommunikation und internationalem Marketing nachzugehen. Es findet dabei eine grundlegende Auseinandersetzung mit den Begriffen und Schnittstellen von Kommunikation und Kultur sowie von Kommunikation und Marketing statt. Die Phanomene und vielschichtigen Problemfelder der interkulturellen Kommunikation aus der Sicht kulturvergleichender Forschung werden analysiert. Dabei liegt das Hauptaugenmerk auf dem Versuch, kulturelle...
Ausgehend von den eigenen Berufserfahrungen in der internationalen Marketingpraxis, besteht das Anliegen der Arbeit darin, den Interdependenzen zwisch...
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cena:
378,87 zł |
Merriam's Guide to Naming
ISBN: 9780982082935 / Angielski / Miękka / 122 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Naming is the first--and some say hardest--step in creating a brand. This guide gives you practical advice and real-world examples that help you get past the frustration, cut the expense, and avoid common mistakes and pitfalls in naming your company or product. Inside, you will find: - What worked for the world's biggest brands - The key criteria of a great name - What common advice is nonsense that you should avoid - How to create, evaluate and implement your name - Navigate past the stumbling blocks that waste your tme and cost you money - Dealing with the challenge of domain names -...
Naming is the first--and some say hardest--step in creating a brand. This guide gives you practical advice and real-world examples that help you get p...
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cena:
64,21 zł |
Powers of Persuasion: The Inside Story of British Advertising: 1951-2000
ISBN: 9780199228010 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. During the second half of the 20th century advertising in Britain led the world. In those years advertising boosted economic growth and peoples' affluence. It reached its peak as a proportion of the Gross National Product and increasingly came to touch upon almost every aspect of every individual's life. At the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence--and often succeeded.
Yet no history of British advertising covering this heady period has previously been published. During the... During the second half of the 20th century advertising in Britain led the world. In those years advertising boosted economic growth and peoples' afflu...
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cena:
107,46 zł |
Market-Driven Management: Strategic and Operational Marketing
ISBN: 9780230276024 / Angielski / Miękka / 624 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Market-Driven Management challenges the traditional concept of the 4Ps and the "functional" role of marketing departments. The authors enlarge the market definition to embrace the key market players operating not only in the traditional global market, but also in the global electronic market. In addition they explore: managing one-to-one relationships with customers, through CRM tools now available thanks to developments in information technology; brand management; and the emergence of new values, aiming at sustainable development within a market economy.
With its unique... Market-Driven Management challenges the traditional concept of the 4Ps and the "functional" role of marketing departments. The authors enlarg...
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cena:
381,50 zł |
Counter Strategies in Global Markets
ISBN: 9780230301313 / Angielski / Twarda / 171 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.
Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable...
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cena:
194,97 zł |
Building Brand Value the Playboy Way
ISBN: 9780230577893 / Angielski / Twarda / 212 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With $8000 and a dream to create a men's lifestyle magazine that he would like to read, Hugh Hefner put together the first issue of Playboy magazine on his kitchen table. Over half a century later, Playboy has grown to become one of most well known brands in the world, and Hefner remains the face of the brand and the ultimate brand champion.
Susan Gunelius uncovers how a brand associated with sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. For over 50 years, Hugh Hefner has lived the Playboy brand promise, and... With $8000 and a dream to create a men's lifestyle magazine that he would like to read, Hugh Hefner put together the first issue of Playboy magazine o...
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cena:
194,97 zł |
The 22 Immutable Laws Of Branding
ISBN: 9781861976055 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book...
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cena:
56,74 zł |
Multinational Enterprises and Government Intervention (Rle International Business)
ISBN: 9780415752114 / Angielski / Miękka / 142 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Government intervention can reduce the profits of multinational enterprises. These interventions also increase uncertainty and risk and distort trading and intra-firm sourcing patterns. The focus of this book is a corporate survival plan that describes how a multinational can monitor its exposure to intervention and then seek to reduce it. It reports on the successes and failures of firms as they implement various global management systems and recommends a general strategy.
Government intervention can reduce the profits of multinational enterprises. These interventions also increase uncertainty and risk and distort tradin...
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cena:
218,70 zł |
The Evolution of Integrated Marketing Communications: The Customer-Driven Marketplace
ISBN: 9781138008946 / Angielski / Miękka / 136 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have... This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC)... |
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cena:
264,48 zł |
The Future of Marketing: Critical 21st Century Perspectives
ISBN: 9780333992869 / Angielski / Twarda / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text is not about "what marketing is", rather it gives comments, views, positive statements, criticisms and doubts from authors, concerning marketing and its role within business and as an academic subject in the 21st century.
This text is not about "what marketing is", rather it gives comments, views, positive statements, criticisms and doubts from authors, concerning marke...
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cena:
389,98 zł |