European Business and Marketing
ISBN: 9780761966050 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The second edition has been fully revised and includes new chapters on marketing strategy in Europe and business culture.
1. The importance of small to medium sized businesses, regionalism and networks within Europe. 2. The history and origins of the development of the EU, how it operates and is likely to develop. 3. The EU and its business and political relationship with the rest of the world - the EU is the major negotiator with the US in the World Trade Organisation talks and brokers trade across the world. 4. Marketing and how it is being developed across Europe. 5. The... The second edition has been fully revised and includes new chapters on marketing strategy in Europe and business culture.
1. The importance of smal... |
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cena:
261,94 zł |
European Perspectives in Marketing
ISBN: 9780789025685 / Angielski / Twarda / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses
From the editor: Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten of these countries joined the EU on May 1st, 2004. These countries offer tremendous market opportunities for other European... Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses
From the editor: Eu... |
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cena:
654,86 zł |
European Perspectives in Marketing
ISBN: 9780789025692 / Angielski / Miękka / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses
From the editor: Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten of these countries joined the EU on May 1st, 2004. These countries offer tremendous market opportunities for other European... Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses
From the editor: Eu... |
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cena:
236,70 zł |
Globalization and East Asia: Opportunities and Challenges
ISBN: 9780789027443 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Learn to apply the strategies used in East Asia's phenomenal economic expansion
The phenomenal economic growth of many countries in East Asia has no historic parallel. Globalization and East Asia: Opportunities and Challenges examines different aspects of the economic performance of the region over the past three decades, with a focus on what it takes to replicate the experience elsewhere. Nineteen of the finest presentations from the 12th International Conference of the International Trade and Finance Association in Bangkok, Thailand, have been carefully selected and revised by... Learn to apply the strategies used in East Asia's phenomenal economic expansion
The phenomenal economic growth of many countries in East A... |
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cena:
161,14 zł |
Marketing Issues in Western Europe: Changes and Developments
ISBN: 9780789028372 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Be prepared for the differences in marketing across European borders
Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic issues for this crucial area of the business world. This detailed examination of Western European industries and marketing practices not only clearly explores the shifting trends within the countries described, but can also be seen as a bellwether for neighboring regions on the continent.... Be prepared for the differences in marketing across European borders
Europe is not a uniform market. Each country is comprised of differin... |
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cena:
201,44 zł |
The Future of Relationship Marketing
ISBN: 9780789031617 / Angielski / Twarda / 138 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham, United Kingdom, 2003). Leading experts reveal the latest studies and provide unique insights into the behaviors and dynamic strategies needed to maximize a positive relationship with the all-important customer. Each chapter is extensively referenced, and many include graphs and figures to reinforce concepts and ideas.
The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relat...
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cena:
654,86 zł |
Expansion or Exodus: Why Do Russian Corporations Invest Abroad?: Why Do Russian Corporations Invest Abroad?
ISBN: 9780789032867 / Angielski / Miękka / 174 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Evaluate the impact of Russia's global business expansion Since the collapse of the former Soviet Union, tremendous changes have taken place in the Russian Federation's trade relationship with other countries--especially with former allies. Expansion or Exodus examines how and why Russian corporations invest outside the country and why most of that money remains abroad as the growth and performance of these companies increases at an accelerated rate. As the Federation moves closer to joining the World Trade Organization, this timely book provides a global view of Russia's outward expansion,...
Evaluate the impact of Russia's global business expansion Since the collapse of the former Soviet Union, tremendous changes have taken place in the Ru...
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cena:
266,93 zł |
Euromarketing and the Future
ISBN: 9780789060150 / Angielski / Twarda / 212 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Be prepared for the future of international marketing
The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they've been, where they're going, and what's likely to happen when they get there. This unique book doesn't use tarot cards, fortune tellers or a crystal ball--just an international panel of business scholars who draw on their extensive experience to help you... Be prepared for the future of international marketing
The future of your business depends on your ability to anticipate changes and developments... |
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cena:
428,13 zł |
Euromarketing and the Future
ISBN: 9780789060327 / Angielski / Miękka / 212 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Be prepared for the future of international marketing
The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they've been, where they're going, and what's likely to happen when they get there. This unique book doesn't use tarot cards, fortune tellers or a crystal ball--just an international panel of business scholars who draw on their extensive experience to help you... Be prepared for the future of international marketing
The future of your business depends on your ability to anticipate changes and developments... |
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cena:
135,95 zł |
How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
ISBN: 9780814756799 / Angielski / Miękka / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.
Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the... |
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cena:
160,31 zł |
Barons, Brokers, and Buyers: The Institutions and Cultures of Philippine Sugar
ISBN: 9780824825614 / Angielski / Twarda / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This innovative ethnography takes a new approach to the study of Philippine sugar. For much of the late colonial history of the Philippines, sugar was its most lucrative export, the biggest employer, and the greatest source of political influence. The so-called Sugar Barons--wealthy hacendero planters located mainly in Central Luzon and on the Visayan island of Negros--gained the reputation as kingmakers and became noted for their lavish lifestyles and the quasi-feudal nature of their estates. But Philippine sugar gradually declined into obsolescence; today it is regarded as a sunset... This innovative ethnography takes a new approach to the study of Philippine sugar. For much of the late colonial history of the Philippines, sugar ... |
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cena:
270,43 zł |
Marketing Identities Through Language: English and Global Imagery in French Advertising
ISBN: 9781403949844 / Angielski / Twarda / 286 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important...
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cena:
389,09 zł |
Billions: Selling to the New Chinese Consumer
ISBN: 9781403976635 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of their new audience. But the same rules do not apply in China. Doctoroff delves into the psychology of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides insight into consumers' fundamental motivations and reveals mistakes which many multinational competitors make. Anyone who plans to do business in China--especially those preparing for the 2008... This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come t... |
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cena:
90,36 zł |
Marketing in the Emerging Markets of Islamic Countries
ISBN: 9781403991737 / Angielski / Twarda / 207 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.
The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the spe...
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cena:
194,52 zł |
Marketing in Asia Pacific and Beyond
ISBN: 9781559388399 / Angielski / Twarda / 308 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included.
This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included.
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cena:
864,52 zł |
Asian Management Matters: Regional Relevance and Global Impact
ISBN: 9781860942389 / Angielski / Twarda / 444 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With the increasing globalisation of business, Asia has much to teach and to learn in the areas of management theory, research and education. The relevance and impact of Asian business practices are scrutinized in this volume which presents chapters written by international scholars on issues such as strategic management, organisational behavior, the performance of multinationals, foreign investments and human resource management. Advances in these areas within an Asian context can make a global contribution to the research on management theory.This volume consists of the principal...
With the increasing globalisation of business, Asia has much to teach and to learn in the areas of management theory, research and education. The rele...
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cena:
705,23 zł |
Advertising Worldwide: Advertising Conditions in Selected Countries
ISBN: 9783540677130 / Angielski / Twarda / 294 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising...
This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are ...
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cena:
389,09 zł |
Corporate Cultures and Global Brands
ISBN: 9789812388568 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survival and growth in all sectors and countries is the crucial shift from owner-founder-run companies to...
This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status ...
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cena:
292,17 zł |
Cracking the Japanese Market: Strategies for Success in the New Global Economy
ISBN: 9781416573555 / Angielski / Miękka / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Global business today is played by new rules -- many of which are being written by the Japanese and their remarkably successful companies. Because the Japanese are redefining business as we know it, Western companies expecting to profit from the new global marketplace must first learn to compete and succeed against the Japanese in Japan. James C. Morgan, Chairman of Applied Materials, Inc., the leading supplier of advanced processing equipment to the worldwide semiconductor industry which does about forty percent of its business in Japan, and J. Jeffrey Morgan, who has worked in...
Global business today is played by new rules -- many of which are being written by the Japanese and their remarkably successful companies. Because the...
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cena:
94,50 zł |
Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns
ISBN: 9781600050770 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
120,30 zł |