Kategoria BISAC: Business & Economics >> Marketing - Direct

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but...

How to Improve the Return on Your Social Marketing Investment

This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study.
-Larry Weber, Founder and chairman of W2 Group, Formerly of...

Changing The Way Fitness Is Done In our eternal quest for good health and fitness, we often wish for a magic potion or pill to make us fit and keep us in good health forever. Most of us don't have the time to exercise and have become more and more sedentary as technology takes over, becoming glued to our desks. In the fitness industry, over the years, we have seen a dramatic decrease in the activity levels of clients showing up for their initial assessment. People are showing up in worse and worse shape each year. The advice from the Celebrity Experts(r) in this book will turn this around...

Step Up to a Whole New Level of Success Sometimes we all feel stuck personally and professionally. We struggle to find solutions, but they seem almost impossible to come by. Well, just open up the pages of this book and you'll find them. That's because we've brought together the world's leading speakers, trainers and entrepreneurs to reveal their life-changing secrets-secrets that empower you to profit when times are tough and triumph over challenges that seem insurmountable. These are the experts who have built their careers on enabling their clients to become healthier, wealthier and...

Searching for the "Success Secret" that will take you to the next level - both personally and professionally? Well, look no further than this book. Jack Canfield, America's #1 Success Coach and co-creator of the legendary "Chicken Soup for the Soul(r)" best-selling book series, has brought together today's foremost thought leaders to reveal for the first time in print their own incredible success secrets. Inside these pages, you'll find the inspiration and motivation to move forward - as well as the proven action steps that attract abundance and bring fulfillment. These innovative experts...

Revealed at Last-The Latest and Greatest Auto Retail Marketing Miracles Tired of seeing potential customers drive off into the distance? Want to know how to accelerate revenues and speed your auto business toward a more prosperous future? Then this is the book for you For the first time ever, Tracy Myers, Certified Master Dealer and youngest-ever recipient of the National Quality Dealer of the Year Award, and Brian Pasch, CEO and Founder of PCG Digital Marketing, have brought together an incredible collection of nationally renowned marketers and auto retail experts to reveal their...

The road to fitness and the body you want starts with your assessment of your current condition and what you wish to accomplish. What kind of lifestyle do you want? What kind of body would you like? Have you tried to reconfigure your body by losing or adding-on weight in selected areas? You would be unusual if you have not tried diets and/or exercise at one time or another in your life. Whatever route you choose, you have to decide what matters most to you. The factors of mindset, nutrition and fitness training are the three dominant variables affecting your physical condition. What you eat...

From mobile pioneer Gary Schwartz, the author of The Impulse Economy, a short guide to the steps every company must take to connect with the mobile consumer

From Best Buy to Borders, retail stores are closing their doors forever. Increasingly consumers are looking to their mobile devices as the primary screen to find best products and the cheapest deals. The shop has lost its connection to this shopper. Gary Schwartz has been at the front lines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to...

"This excellent book is a must-read for current and aspiring entrepreneurs."
--Booklist

Discover how to turn a great idea into a thriving business with The E-Myth Enterprise, using the proven methods that bestselling author Michael E. Gerber has developed over the course of his more than forty years as an entrepreneur and coach. Michael E.Gerber is THE #1 name in small business and his company, E-Myth Worldwide, boasts more than 52,000 business clients in 145 countries. The E-Myth Enterprise shows readers how to get started--because simply...

Want Market Share? Google It

"Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing."
--Brian Morrissey, Digital Editor, Adweek

"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business."
--Rishad Tobaccowala, Chief Strategy & Innovation Officer, Vivaki

About the...

A top social media guru shares the secrets to expanding your business through relationships

People have always done business with people they know, like, and trust. That's the essence of -relationship marketing.- Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more.

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How to redesign your business for social relevance and profitable success

Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community--even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your...

Telemarketing has come along way since it began some 50 years ago. This book will show you the history of telemarketing, how business has changed over the years, the best way to recruit the top talent, telemarketing scams, why the art of Working From Home is a dying art. and why some call centers fail when others succeed. Written by a professional who has 20 years of multi-national outbound telemarketing experience. Learn how to succeed as a telemarketer from his words.

By definition, winning means that you competed and you came out ahead. Human nature requires us to compete in order to survive. Therefore, winning and survival have the element of success in common. To ascend to a winning position, you need a goal, a desire to achieve it, and the qualities of discipline, perseverance and action to attain it. Having your goal and setting yourself up to achieve your goal is the first step in the process. You adjust your mindset and begin to plan diligently. Goals may be as different as DNA, but methodologies have much in common. Furthermore, your plans and...

Putting things in writing to create messages that they are clear, informative and impressive is not easy. If your message must be persuasive too then it can be downright difficult. The text for a range of things from letters, emails, and memos to proposals, press releases and websites needs to be well written if it is to achieve its purpose. In this straightforward and practical book Patrick Forsyth reviews how to define your message clearly and present it powerfully and persuasively. There are proven easy to apply tips and techniques here that will help you achieve the results you want more...

Nobody likes cold calling. At the same time, the phone is and remains the most effective way to get qualified appointments with new business clients. The question is: How can the initial contact by phone be made genuine, simple, and highly successful? Moreover, how can cold calling be made enjoyable-for you and your customer? The answer lies in this book. Tim Taxis not only shows what you have to do, but above all, how to do it. Tim Taxis' concept is new and unique. Short, incisive, and vital-with countless examples culled from experience and designed for practical application. "Top trainer...

Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner. Marketing is an ideal text for students of all levels coming to the subject for first time.