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Corporate Social Responsibility and Employer Attractiveness: An International Perspective
ISBN: 9783030688639 / Angielski / Miękka / 399 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book investigates the preferences of young job seekers for different aspects of corporate social responsibility (CSR) in comparison to other non-CSR related employer attributes. It takes into account the potential influence of cultural and socio-economic variables and provides a differentiated global perspective. In its first part the book gives an overview about the impact of CSR on employer attractiveness and explains the factors that potentially influence CSR preferences of young job seekers all over the world. In a second part the research design is outlined and employer related...
This book investigates the preferences of young job seekers for different aspects of corporate social responsibility (CSR) in comparison to other non-...
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cena:
653,90 zł |
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Transparency in Business: An Integrative View
ISBN: 9783031121449 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This ambitious book develops an integrative understanding of business transparency spanning business disciplines. It synthesizes the vast, siloed research on business transparency to develop and provide an integrative view for business researchers and scholars, pointing out research opportunities in the process.The first chapter introduces business transparency with a brief historical overview, followed by its key conceptualizations and challenges. Chapters 2 through 5 take up four conceptually distinct views of transparency in depth: transparency as strategic disclosure (Chapter 2),...
This ambitious book develops an integrative understanding of business transparency spanning business disciplines. It synthesizes the vast, siloed rese...
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cena:
173,06 zł |
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Wie Patienten Ticken? Wie Konsumenten Handeln!: Strategische Überlegungen Für Eine Wirkungsvolle Gesundheitskommunikation
ISBN: 9783658379971 / Niemiecki / Miękka / 195 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Sind Patienten inzwischen Konsumenten? Dieser Frage mit ihren Konsequenzen für die Gesundheitskommunikation geht dieses Fachbuch nach. Einleitend wird das aktuelle Konsumverhalten – als nicht rational handelnder Mensch – allgemein analysiert. Es folgt eine Analyse des Marktes im Gesundheitsbereich und seiner weiteren Entwicklung im Vergleich zum allgemeinen Markt, um entsprechende Analogien festzustellen. Nach einer Darstellung der in den letzten Jahren sich verändernden Patientenrolle werden die empirischen Ergebnisse des neuen Patientenverhaltens – auf Basis von...
Sind Patienten inzwischen Konsumenten? Dieser Frage mit ihren Konsequenzen für die Gesundheitskommunikation geht dieses Fachbuch nach. Einleitend wi...
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cena:
143,75 zł |
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Scientific Advertising: Original Classic Edition
ISBN: 9781640954250 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
73,84 zł |
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Small Business Digital Marketing Handbook
ISBN: 9798986990323 / Angielski / Miękka / 270 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
88,16 zł |
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Branding Authoritarian Nations: Political Legitimation and Strategic National Myths in Military-Ruled Thailand
ISBN: 9781032517568 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand. It is aimed at academics of politics, IR, communication, area studies, business, cultural and intercultural studies.
Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regim...
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cena:
693,51 zł |
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Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices
ISBN: 9781032316413 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.
This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adap...
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cena:
693,51 zł |
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Selling on All of the Online Marketplaces
ISBN: 9798215217221 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
64,16 zł |
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It Ain't Rocket Science, Friend!: How to Position Your Expertise, Build An Authentic Personal Brand, and Plan a Profitable Launch in 90 Days.
ISBN: 9798987341506 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
88,16 zł |
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The Zero to 100 Million Sales Blueprint
ISBN: 9781544539164 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
202,82 zł |
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The new online trade: Business models, business systems and benchmarks in e-commerce
ISBN: 9783658407568 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are.The 13th edition describes which new...
This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Ger...
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cena:
384,63 zł |
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Editing for Communications Professionals
ISBN: 9781915141125 / Angielski / Miękka / 66 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
83,30 zł |
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Fit for Purpose: Synthesizing Customer Experience with Strategy for Accelerated Business Results
ISBN: 9781960442017 / Angielski / Miękka / 386 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
220,46 zł |
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Instagram Markkinointi (Sosiaalisen Median Markkinointi)
ISBN: 9798215315781 / Fiński Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
54,29 zł |
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
ISBN: 9781032016818 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and stud...
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cena:
1669,56 zł |
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Depicting The Consumer of Experiential Luxury: Identities, Values And Consumption Goals in Online Reviewer Discourse on Wine, Perfume And Chocolate
ISBN: 9781137600790 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book sheds light on the addressees of online reviewer discourse on wine, perfume and chocolate in order to explore how the discourse construes the consumer of experiential luxury. In the 21st century, luxury is more complex than ever before. Luxury products have become more affordable and hence accessible to new markets and consumer segments, and the groups of consumers seeking luxury experiences are more heterogeneous than ever. Yet, consumption choices as well as how these are thought about, evaluated and talked about still function to position consumers with respect to both how they...
This book sheds light on the addressees of online reviewer discourse on wine, perfume and chocolate in order to explore how the discourse construes th...
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cena:
326,93 zł |
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Outside of the 9 to 5: Your practical guide to designing and building a profitable business that gives you freedom, flexibility, and fulfilme
ISBN: 9781999700720 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
57,29 zł |
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Modernes Hospitality Marketing: Grundlagen, Strategien und Instrumente für einen wertschöpfungsstarken Tourismus
ISBN: 9783658409326 / Niemiecki Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dieses Buch bietet einen fundierten Überblick über die aktuellen Herausforderungen im Tourismus und zeigt Lösungsansätze für ein wertschöpfendes Hospitality Marketing auf. Weltweite Krisen, Digitalisierung und Umweltbewusstsein haben das Reise- und Buchungsverhalten massiv verändert. Das Verlangen nach Urlaub ist zwar ungebrochen, doch der qualitative Anspruch an Hotels, Gastronomie und andere Dienstleister in den Destinationen steigt. Es gilt, die Erwartungen von Reisenden einfach, individuell, facettenreich sowie preislich adäquat und nachhaltig zu erfüllen.Die Autoren zeigen, wie...
Dieses Buch bietet einen fundierten Überblick über die aktuellen Herausforderungen im Tourismus und zeigt Lösungsansätze für ein wertschöpfendes...
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cena:
161,75 zł |
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Sosiaalisen Median Markkinointi (Digitaalinen Markkinointi)
ISBN: 9798215392041 / Fiński Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
59,22 zł |
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Sisaltoemarkkinointi (Markkinointi Tekniikka)
ISBN: 9798215800225 / Fiński Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
54,29 zł |
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