Kategoria BISAC: Business & Economics >> Infrastructure

Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports,...

This book offers a rethinking of the burgeoning research on not-for-profit organizations and socially responsible economics. Adopting a comparative approach, the chapters explore and reinterpret the impact of social enterprises on the provision of general-interest services, work integration, microfinance, and fair trade, and show how these enterprises form the hub of an emerging economy of social responsibility. The book provides a new interpretation of social enterprises as entrepreneurial organizations that pursue social objectives and are successful due to the non-self-seeking motives...

"Enterprise Security for the Executive: Setting the Tone from the Top" is designed to help business executives become familiar with security concepts and techniques to make sure they are able to manage and support the efforts of their security team. It is the first such work to define the leadership role for executives in any business's security apparatus.

In "Enterprise Security for the Executive," author Jennifer Bayuk, a highly regarded information security specialist and sought-after consultant and speaker, explains protocols and technologies at just the right level of depth for the...

Nike's immortal "Just Do It" slogan is displayed at the Smithsonian Institution in Washington, DC. The company's pioneering use of athlete endorsements as the foundation of its marketing and its dedication to incorporating advanced technology and materials in its products has forever changed the world of sports. Amazingly, what is now Nike sprang from the humblest beginnings--two runners with a passion for improving the sport willing to sell shoes out of their cars at track meets.

This book provides a comprehensive analysis of the company, giving readers a full appreciation of its...

• the explosive growth of the Internet;
• the growth in free-market economies with the corresponding political interest in global economic stability; and
• the emergence of a global managerial culture focused on performance, quality, and...