Public Relations Law: A Supplemental Text
ISBN: 9780805849745 / Angielski / Miękka / 170 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course, which is a mainstay (although not always required course) in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass media, and related curricula.
This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law c...
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cena:
182,37 zł |
Private Club Member Perspectives of Service Quality
ISBN: 9783639054699 / Angielski / Miękka / 92 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. There has been no published academic research reported in the literature on member perceptions of service in private clubs. The private club may be considered to be unique because the members are also the owners of the club in which the events occur. The intent of this work was to determine if and to what extent members of private clubs have unique perceptions about the services they are afforded by the clubs to which they belong and of which they hold ownership or in which they have a vested interest. Country club members are demanding greater value from their clubs through improvements in...
There has been no published academic research reported in the literature on member perceptions of service in private clubs. The private club may be co...
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cena:
254,54 zł |
At America's Service
ISBN: 9780446393164 / Angielski / Miękka / 252 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A new model for service-age management that views management itself as a service offers guidelines for implementing a leadership that is employee-focused and extensive examples of the philosophy at work.
A new model for service-age management that views management itself as a service offers guidelines for implementing a leadership that is employee-focu...
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cena:
85,85 zł |
Consumer Trust in Electronic Commerce: Time for Best Practice: Time for Best Practice
ISBN: 9789041119230 / Angielski / Twarda / 373 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
1208,76 zł |
The Real-Time Contact Center: Strategies, Tactics, and Technologies for Building a Profitable Service and Sales Operation
ISBN: 9780814414439 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "To get a competitive edge in a world of commoditized service, companies have to convert their reactive, cost-oriented contact centers into predictive, engaged, revenue-generating, real-time profit centers. A real-time contact center provides an outstanding customer experience, enhances loyalty, increases sales, reduces expenses, and streamlines information flow between the center and the company at large -- all of which adds up to substantial bottom-line improvement. The Real-Time Contact Center is a practical guide to building a service infrastructure that will simultaneously exceed... "To get a competitive edge in a world of commoditized service, companies have to convert their reactive, cost-oriented contact centers into predic... |
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cena:
120,04 zł |
The Art of Mastering Sales Management
ISBN: 9781420090758 / Angielski / Twarda / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If you believe that the answer no is but a request for more information and understand that the best closing questions are rhetorical, you understand the basic art of sales. If you can teach that art to others, you have the makings of a good sales manager. But not all good sales managers are equal; some are forward thinking enough to be good leaders as well as managers. To be a leader you have to see failures as opportunities to learn and you have to understand the best way to respond to any challenge is to anticipate it before it arrives. In The Art of Mastering Sales Management,... If you believe that the answer no is but a request for more information and understand that the best closing questions are rhetorical, you understa... |
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390,13 zł |
Customer Management Excellence
ISBN: 9780470848531 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long-term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success. Why?
Three years ago Quest Media introduced the National Customer Service Awards. The philosophy was to research, recognise and reward organisations that were pushing the barriers of customer management to new limits. Written by the editor of Customer... CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way t...
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cena:
250,65 zł |
Value-Based Marketing for Bottom-Line Success
ISBN: 9780071626422 / Angielski / Miękka / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. i>>Value Based Marketing for Bottom Line Success provides a 5-step model and critical tools necessary for creating and managing a successful Value Delivery marketing strategy. Customers buy value, not product or features. They buy from the company that provides the most value. And they buy what's in their best interest. Consequently, the secret to customer retention and growing value relationships with customers is to always make it in their best interest to do business with you by providing the best value in the marketplace.Value Based Marketing for Bottom Line Success: 5 Steps to Creating...
i>>Value Based Marketing for Bottom Line Success provides a 5-step model and critical tools necessary for creating and managing a successful Value Del...
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cena:
210,43 zł |
Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
ISBN: 9780470562239 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.
Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards - these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building... Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.
Gamification is revolutionizing the web an... |
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cena:
101,29 zł |
The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
ISBN: 9780814416709 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "In their book "Winning Behavior," Terry Bacon and David Pugh showed how great companies outperform good ones through ""behavioral differentiation"" -- going beyond superior products and dependable service to connect with customers at every touchpoint. "The Behavioral Advantage" broadens the concept, applying behavioral differentiation to the business-to-business arena. The best B2B companies depend on a multifront approach to business interaction, and "The Behavioral Advantage" reveals the secrets behind what is essentially a chess game with competitors. To win the game, companies... "In their book "Winning Behavior," Terry Bacon and David Pugh showed how great companies outperform good ones through ""behavioral differentiation... |
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cena:
107,36 zł |
Customer Experience Strategy-Paperback
ISBN: 9780982664803 / Angielski / Miękka / 350 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
150,31 zł |
Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
ISBN: 9780446548229 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
138,51 zł |
Implementing Sugarcrm 5.X
ISBN: 9781847198662 / Angielski / Miękka / 354 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. SugarCRM is a popular customer relationship management system. It is an ideal way for small-medium business to try out a CRM system without committing large sums of money. Although SugarCRM is carefully designed for ease of use, attaining measurable business gains requires careful planning and research. This book will give you all the information you need to start using this powerful CRM system. It is the definitive guide to implementing SugarCRM. Whether you are wondering exactly what benefits CRM can bring or you have already learned about CRM systems but have yet to implement one or you're...
SugarCRM is a popular customer relationship management system. It is an ideal way for small-medium business to try out a CRM system without committing...
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cena:
264,50 zł |
Understanding Librarians : Communication is the Issue
ISBN: 9781843346159 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Aimed at professionals and trainee professionals within the library and information service (LIS) fields, this book reminds the reader of the frequently ignored communication-gulf between the professional and the layman, and in particular the lack of true communication between LIS professionals and the user. It focuses especially on 'non-standard' users, such as non-native speakers or those with some disability. The author provides accessible examples of good practice, assesses their degree of success and suggests further ways to improve performance in information provision....
Aimed at professionals and trainee professionals within the library and information service (LIS) fields, this book reminds the reader of the frequent...
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cena:
250,83 zł |
Erfolgreiches Beschwerdemanagement: Wege Zu Prozessverbesserungen Und Kundenzufriedenheit
ISBN: 9783834915214 / Niemiecki / Twarda / 146 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Eine Kundenbeschwerde als zunachst einmal unangenehmes Ereignis kann Ausgangspunkt fur beachtliche Qualitatsschube innerhalb eines Unternehmens sein. Damit sowohl die Kunden als auch die Dienstleister als Adressaten fuhlbar und schnell von den Verbesserungen profitieren konnen, mussen die Verantwortlichen sinnvolle und effektive Arbeitsablaufe im Beschwerdemanagement etablieren. In diesem Buch beschreiben anerkannte Praktiker nutzliche, leicht umsetzbare Konzepte. Die Autoren verraten ausserdem, wie man den Teil der Unzufriedenheit entdeckt, den die Kunden gar nicht erst ausdrucklich...
Eine Kundenbeschwerde als zunachst einmal unangenehmes Ereignis kann Ausgangspunkt fur beachtliche Qualitatsschube innerhalb eines Unternehmens sein. ...
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cena:
236,90 zł |
Delivering Happiness: A Path to Profits, Passion and Purpose
ISBN: 9780446576222 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Now in trade paperback, the hip, iconoclastic CEO of Zappos shows how a different kind of corporate culture can make a huge difference in achieving remarkable results -- by actually creating a company culture that values happiness --and then delivers on it.
Now in trade paperback, the hip, iconoclastic CEO of Zappos shows how a different kind of corporate culture can make a huge difference in achieving re...
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cena:
72,23 zł |
The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice
ISBN: 9780470554999 / Angielski / Twarda / 512 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This cutting edge and comprehensive book--with contributions from the star faculty of Cornell University's School of Hotel Administration--offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to:
This cutting edge and comprehensive book--with contributions from the star faculty of Cornell University's School of Hotel Administration--offers t... |
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cena:
186,69 zł |
The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for Life
ISBN: 9781118036761 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. PRAISE FOR THE BRAND WHO CRIED -WOLF-
-Powerful brands command. Read this insightful book and allow Scott to share how to make your brand stand out and deliver you buckets of money - -Deming's approach to branding is not about gimmicks. It's about relationships-the real formula for building and sustaining your brand and your business.- -It doesn't matter what you sell. We're all selling service.... PRAISE FOR THE BRAND WHO CRIED -WOLF-
-Powerful brands command. Read this insightful book and allow Scott to share how to make your brand st... |
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cena:
122,63 zł |
Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
ISBN: 9783642086229 / Angielski / Miękka / 462 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The concept of marketing and managing relationships with customers and other interest groups is at the core of marketing today. In the academic world, the topic is covered in special issues released by numerous journals (e. g. Journal of the Academy of Marketing Science, Journal of Strategic Marketing, Psychology & Marketing), and conferences and conference sessions regularly discuss the advantages of the approach. But relationship marketing is not limited to theory. On the contrary, no service firm or business-to-business company can now do without some form of long-term orientation, and all...
The concept of marketing and managing relationships with customers and other interest groups is at the core of marketing today. In the academic world,...
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cena:
194,97 zł |
Microsoft Dynamics Sure Step 2010
ISBN: 9781849681100 / Angielski / Miękka / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Delivering business solutions is more than just product play. Software is often viewed as the enabler; however, the key to success is how the solution is implemented and how the implementations are managed. With this as the background, Microsoft has developed Microsoft Dynamics Sure Step as the full lifecycle methodology for the Dynamics business solutions portfolio. Microsoft Dynamics Sure Step enables you to maximize your Dynamics investments and increase your efficiency to select, sell, deliver, operate and support your business solution. This book details the use of the Microsoft...
Delivering business solutions is more than just product play. Software is often viewed as the enabler; however, the key to success is how the solution...
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cena:
317,40 zł |