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The Modern Customer – the PHANTOM: Customers on the Run: How Sales must Respond to Radically New Buying Behavior
ISBN: 9783658391959 / Angielski / Twarda / 259 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility. How can sales address, win and retain the modern customer, an intangible PHANTOM in the digital space?The digital world is characterized by eagerness, ease and enthusiasm. Nowadays, people have unlimited and instant access to manifold information and thus they believe to be knowledgeable, autonomous and independent. As customers, they actively elude traditional sales and marketing on their way to a buying...
This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transf...
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cena:
365,67 |
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Hispanic Market Power: America’s Business Growth Engine
ISBN: 9781032392318 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how.
The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies wi...
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cena:
168,50 |
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Hispanic Market Power: America’s Business Growth Engine
ISBN: 9781032392349 / Angielski / Twarda / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how.
The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies wi...
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cena:
718,85 |
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Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit
ISBN: 9781400245673 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. b'Packed with examples and original data, and a five-step model highlighting the new rules of business, this book shows that doing good and making profits are now inextricably linked. By actively linking great brands with higher purposes, companies capture both markets and hearts.'
b'Packed with examples and original data, and a five-step model highlighting the new rules of business, this book shows that doing good and making pro...
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cena:
77,66 |
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Warum Kaufen Kunden, Was Sie Kaufen: So Entsteht Shopper Motivation - Erkenntnisse Der Neurowissenschaft Für Marketing Und Handel
ISBN: 9783658391867 / Niemiecki / Miękka / 100 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dieses Buch liefert eine Vielzahl von Anregungen, Ladengeschäfte und die Präsentation der Ware so zu gestalten, dass dem Kunden die Kaufentscheidung leichter fällt und die Kauffreude wächst.Der unterhaltsam geschriebene Text enthält viele Insights aus der Praxis. Enrique Strelow rückt die Marken- und Werbewirkung in eine neue Perspektive, weil er den Kaufakt aus der Sicht des Kaufenden betrachtet und mit den Erkenntnissen der Neuroscience analysiert. Das bereichert die Vorstellungswelt und Gestaltungsspielraum von Verkäufern, Händlern und Marketiers.Dies ist ein Buch für Praktiker....
Dieses Buch liefert eine Vielzahl von Anregungen, Ladengeschäfte und die Präsentation der Ware so zu gestalten, dass dem Kunden die Kaufentscheidung...
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cena:
170,87 |
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Customer Centricity in Der Neuproduktentwicklung: Radikale Kundenorientierung ALS Schlüssel Für Potenzialstarke Innovationen
ISBN: 9783662664650 / Niemiecki / Miękka / 49 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Der Innovationsdruck auf Unternehmen steigt. Die Marktbedingungen werden volatiler. Die Zahl der Mitbewerber:innen steigt. Neue Geschäftsmodelle wirbeln alte Strukturen durcheinander. Und Kund:innen sind immer besser informiert und digital vernetzt. Nur Angebote, die verständliche und glaubwürdige Lösungen für die eigenen „Pain Points“ liefern, können sich durchsetzen.
Der Innovationsdruck auf Unternehmen steigt. Die Marktbedingungen werden volatiler. Die Zahl der Mitbewerber:innen steigt. Neue Geschäftsmodelle wirb...
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cena:
56,93 |
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The Trade Me Project: How a Bobby Pin Became a House
ISBN: 9780744076714 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
126,95 |
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Sustainable Food Innovation
ISBN: 9783031123573 / Angielski / Twarda / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text offers a holistic approach to the two topics of the highest interest in the current and future food industry: sustainability and nutrition. The current knowledge is narrow and specific to individual topics focusing on either one nutrient or one discipline. Food is part of a wide circle of disciplines: nutrition, technology, sensory, environmental aspects, psychology, economy, culture and society. In the recent years, the sales of innovative foods such as meatless burgers, allergen-free products and personalized nutrition have skyrocketed.Sustainable Food Innovationpresents the big...
This text offers a holistic approach to the two topics of the highest interest in the current and future food industry: sustainability and nutrition. ...
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cena:
650,12 |
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Beyond Piggly Wiggly: Inventing the American Self-Service Store
ISBN: 9780820364414 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process. During the 1920s and 1930s a minority of enterprising grocers experimented with...
Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-se...
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cena:
180,87 |
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Beyond Piggly Wiggly: Inventing the American Self-Service Store
ISBN: 9780820364421 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process. During the 1920s and 1930s a minority of enterprising grocers experimented with...
Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-se...
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cena:
664,15 |
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New Consumer Culture in China: The Flower Market and New Everyday Consumption
ISBN: 9781032036359 / Angielski / Miękka / 116 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being.
This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in w...
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cena:
208,17 |
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Omni-personal Luxury: How to Transform your Luxury Business for the Digital Age
ISBN: 9783030857714 / Angielski / Miękka / 178 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers.Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences....
Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While...
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cena:
203,13 |
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Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
ISBN: 9781668458976 / Angielski / Twarda / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as...
Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the cust...
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cena:
1291,76 |
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Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
ISBN: 9781668458983 / Angielski / Miękka / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as...
Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the cust...
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cena:
981,08 |
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Konsumentenverhalten im digitalen Kontext: Wie Empfehlungen auf die Einstellungen der Konsumenten im Marketing wirken
ISBN: 9783658386818 / Niemiecki / Miękka / 188 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dieses Buch gibt einen ersten Einblick in die Grundlagen des Marketings, insbesondere des Konsumentenverhaltens und betrachtet anschließend, inwieweit sich der digitale Kontext speziell auf das Thema Konsumentenverhaltensforschung auswirkt. Im Fokus des Interesses steht dabei die Einstellungsforschung. Diese wird hinsichtlich ihrer Besonderheiten im Kontext der fortwährenden Digitalisierung aller Lebensbereiche betrachtet. Damit schafft es dieses Buch, neben einer Einführung in das Marketing und das Konsumentenverhalten, die beiden Themenkomplexe, digitaler Kontext und...
Dieses Buch gibt einen ersten Einblick in die Grundlagen des Marketings, insbesondere des Konsumentenverhaltens und betrachtet anschließend, inwiewei...
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cena:
132,88 |
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Capitalism and the Senses
ISBN: 9781512824209 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
257,80 |
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Sharing Behavior of Brand Crisis Information on Social Media: A Case Study of Chinese Weibo
ISBN: 9789811666698 / Angielski / Miękka / 283 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book explores into the fluctuation characteristics of information-sharing behavior, the contextual influence factors, both the static and dynamic mechanism of information-sharing behavior, and regulation measures of crisis information sharing behavior.The important features of the book are reflected in accurate analysis of the...
This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on infl...
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cena:
568,85 |
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Customer Success Management: Helping Business Customers Achieve Their Goals
ISBN: 9783031261770 / Angielski / Twarda / 102 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer success management (CSM) is thus the fastest growing business function. It was first implemented in selected service businesses, but currently CSM applications are spreading globally across industries.This book provides a clear understanding of CSM for practitioners based on comprehensibly prepared knowledge from practical and scientific resources. The book can be used as a practical guide to learn about CSM process and the roles, necessary capabilities, and expectations toward...
End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer success management (CSM) is thus t...
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cena:
446,94 |
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cena:
81,54 |
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The Expert Guide to Retail Pricing: An Analytics-Based Approach to Maximise Margins
ISBN: 9781032465326 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value through pricing.
Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technolog...
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cena:
178,43 |
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