Kategoria BISAC: Business & Economics >> Business Writing

"How to Write Persuasively Today" is an authoritative handbook for getting your point across, a step-by-step how-to guide for making sure you say what you mean in the clearest, most effective way possible.

Drawing on over three decades of professional writing and speaking experience, author Carolyn Davis breaks down the challenges, issues, and potential pitfalls involved in persuasive writing, providing practical strategies and solutions for communicating with the utmost clarity, precision, force, and style. It is a presentation filled with vivid, often humorous real-life examples of...

The "Encyclopedia of Cryptology" addresses the basic theoretical concepts and provides a broad overview of the writing, sending, protection, and decrypting of codes and ciphers. This volume also includes biographical sketches, important events in the history of cryptography, and discussions of the practical applications of codes in everyday life.

Illustrations, bibliographic references, and cross-references, plus two indexes complement the text.

The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorship not only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put you miles ahead of the competition.

New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate...

From the author of How to Say It, the million-copies-sold bestseller

If you want to improve your conversational skills--and achieve greater levels of personal and professional success--The Art of Talking to Anyone is the ultimate book. Rosalie Maggio has built a career on teaching people how to say the right thing at the right time--and she's made her techniques available to you.

This essential communication handbook includes:

• Sample dialogues, topics, and responses
• Quick-reference dos and don'ts
• Tips for handling special situations...

Turn your great idea into BIG PROFITS with a powerful, persuasive business plan

With any endeavor, good planning is the key to good results--especially in the launch of a new business or product. Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit.

A virtual blueprint for entrepreneurial success, this new edition of the popular entrepreneur's guide provides all the tools you need to communicate the value of your idea to investors...

High-impact language for today's lightning-fast world of sales

Filled with practical writing tips, shortcuts, and examples, Power Sales Writing brings you up to date in a world where e-mail, social media, and smart phones dominate sales communication. If you're not highly skilled with the latest communication platforms, you're missing sales opportunities. Power Sales Writing will get you there in no time

"Your customers can ignore your correspondence or you can read this book. It's that simple "
--Larry Winget, television personality and #1...

Perfect Phrases for Sales Referrals presents hundreds of time-saving tips and ready-to-use phrases you can use to virtually reinvent yourself when it comes to communicating with clients. Complete with dialogues and scripts for practicing interactions with existing and prospective clients, this handy, practical guide helps you:

• Generate more referrals
• Gather more qualified prospects
• Increase your customer base
• Improve your personal interaction skills
• Close more sales than ever

A student-led guide, Business Research is for student researchers who need to conceive, conduct, and complete a new research project for the first time. Rather than looking at business research as a scientific set of procedures, Ng and Coakes concentrate on the business organization and give practical advice on going out into the field and conducting interviews, researching problems and learning about organizations.

Through its conversational, accessible style and its adoption of a student's perspective, this book makes the process of learning about research enjoyable and...

Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more.

• Shows you how to define the purpose of a business and its profitability to customers
• Serves as a...