Kategoria BISAC: Business & Economics >> Business Communication - General

Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business.

What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides...

How To Work A Room is the classic bestselling self-help book on improving communication and socialization skills in business and life, giving you the confidence and tools to walk into any room and shine. The 25th Anniversary Edition is fully revised and updated, incorporating new research on interaction and the role of technology and social media in networking, with RoAne's proven tips for using digital strategies to your advantage. RoAne lays down the fundamentals for savvy socializing, whether at a party, a conference, or online, with practical advice for starting conversations...

In our fast-changing world, leaders are increasingly confronted by messy, multifaceted challenges that require collaboration to resolve. But the standard methods for tackling these challenges--meetings packed with data-drenched presentations or brainstorming sessions that circle back to nowhere--just don't deliver.

Great strategic conversations generate breakthrough insights by combining the best ideas of people with different...

Strategies for clear communication in today's muddled corporate environment

Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged--and a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication,...

How to supercharge your personal appeal and powers of persuasion

Whether in business or romance, success is all about how well you click with people. And, as top motivational speaker Dave Rich proves in How to Click With Everyone Every Time, learning how to build an instant rapport with just about anyone is easy. Drawing upon his 16 years of experience coaching tens of thousands of people on building better, more profitable relationships, he offers readers surefire techniques for supercharging their personal appeal and powers of persuasion. Highly motivational, yet...

Easy-to-master techniques for more effective communications in all areas of life

In this breakthrough guide, communication guru Meryl Runion explains why effective communication is more than just a business tool. It is also the key to happier, healthier relationships, and greater personal fulfillment and business success. In How to Use Power Phrases to Say What You Mean, Mean What You Say, & Get What You Want she introduces readers to the concept of power phrases--short, focused expressions that let people be direct and to the point without seeming brusque or nasty. In...

An award-winning news anchor presents methods for better communication in any business environment

During her 20 years in broadcasting, award-winning news anchor Suzanne Bates conducted more than 10,000 interviews, during which she witnessed business leaders, politicians, and celebrities at their best and worst. Now a top CEO communication coach, Bates is renowned for her uncanny ability to transform even the shyest oratorical mouse into a public-speaking lion. In Speak Like a CEO, Bates:

• Reveals the secrets for communicating in any situation...

From the author of How to Say It, the million-copies-sold bestseller

If you want to improve your conversational skills--and achieve greater levels of personal and professional success--The Art of Talking to Anyone is the ultimate book. Rosalie Maggio has built a career on teaching people how to say the right thing at the right time--and she's made her techniques available to you.

This essential communication handbook includes:

• Sample dialogues, topics, and responses
• Quick-reference dos and don'ts
• Tips for handling special situations...

Networking for Career Success shows professionals how to enhance their careers through effective networking. It covers everything from basics of networking to targeted techniques for making a career change, funding a new business venture, adding clients, and more.

Convey Your Message Clearly, Credibly, and Competently

Fortune 500 consultant Dianna Booher is one of the world's foremost authorities on public speaking and business communication. She has trained and consulted for some of the top executives in leading companies-and she has heard all the grumbling between departments about "the lack of communication" today. Using 10 clear-cut strategies, she will show you exactly what to say, how to say it, when to say it, and even how to present yourself credibly-all crucial elements in business today.

Be Complete. Be Consistent. Be...

Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you want

Everybody knows that the best way to persuade people to reach the "Yes" response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brain's internal triggers for making decisions. With the new technology of realtime brain imaging, scientists have been able to pinpoint seven of...

"Filled with tips ... The author's tone is supportive and she does not argue that introverts should become live wires."
--The New York Times

"Best Books 2009"
--Publishers Weekly

"Whatever's behind your reluctance to speak out for yourself, Self-Promotion for Introverts(R)] is the first book I've seen with serious research on the topic that leads to a new game plan; it may help you promote yourself without bragging."
--Los Angeles Times

"Best Book Gifts"
--ABC News

"Best New Career...

Expert advice for helping an applicant's chances of acceptance by choosing the right words and phrases

Author Paul Bodine explains what makes a recommendation letter good and also what can make it ineffective....