ilość książek w kategorii: 3799
Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study
ISBN: 9780230217072 / Angielski / Miękka / 244 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying t...
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cena:
389,09 zł |
Verkehrswirtschaft: 40 Fallstudien Mit Lösungen
ISBN: 9783486591750 / Niemiecki / Miękka / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In der globalisierten Welt ist die Verkehrswirtschaft von hochster Bedeutung. Daruber hinaus stellt diese Thematik ein auerst interessantes und facettenreiches Gebiet dar, das in der wissenschaftlichen Literatur im Vergleich zu anderen Fachdisziplinen allerdings unterreprasentiert ist. Die fur dieses Buch ausgewahlten Fallstudien beinhalten unterschiedliche Aspekte des Managements, der Betriebswirtschaft, Volkswirtschaft und Verkehrspolitik im regionalen, nationalen und europaischen Kontext. Alle Fallstudien wurden von der Autorin selbst entwickelt und beruhen ausnahmslos auf realen...
In der globalisierten Welt ist die Verkehrswirtschaft von hochster Bedeutung. Daruber hinaus stellt diese Thematik ein auerst interessantes und facett...
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cena:
217,23 zł |
Logistik: Standorte
ISBN: 9783486235869 / Niemiecki / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Allgemeine Standortbestimmungslehre. Grundlegende Definitionen und Verfahrensprinzipien. Mediane und Warehouse Location-Probleme. Zentren von Graphen und Zentrenprobleme. Standortbestimmung in der Ebene. Quadratische Zuordnungsprobleme. Graphentheoretische Ansatze zur Layoutplanung. Losungen."
Allgemeine Standortbestimmungslehre. Grundlegende Definitionen und Verfahrensprinzipien. Mediane und Warehouse Location-Probleme. Zentren von Graphen ...
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cena:
165,05 zł |
Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising Onto the Same Planet
ISBN: 9781554580316 / Angielski / Miękka / 174 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Co-published with the Institute of Communication Agencies Every few years, business is galvanized by a new concept. Accountability is the latest idea in the spotlight. It's a huge topic, and in the broadest sense embraces ethics, corporate governance, and all the issues spawned by the recent spate of business scandals. Vulcans, Earthlings and Marketing ROI deals with a more pragmatic aspect: the accountability behind the question "Are our investments in marketing and advertising sensible and successful, short and long term, from a business point of view?" ... Co-published with the Institute of Communication Agencies Every few years, business is galvanized by a new concept. Accountability... |
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cena:
199,86 zł |
Marketing Communication : A Critical Introduction
ISBN: 9780415230391 / Angielski / Twarda / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text challenges the orthodox view of marketing communication. Using references to communication studies, cultural studies, and critical management studies, the focus of managing marketing communication is shifted from message-making to relationship-building. This textbook provides a contemporary examination of marketing as a social process. The scope of communication theory is broadened and a two-way conception of communication is introduced. The existing model of marketing communication is replaced with a new and exciting concept, that integrates the relational and social emphases of...
This text challenges the orthodox view of marketing communication. Using references to communication studies, cultural studies, and critical managemen...
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cena:
1066,23 zł |
The Leader as Communicator: Strategies and Tactics to Build Loyalty, Focus Effort, and Spark Creativity
ISBN: 9780814409961 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "In turbulent times, the ability to communicate with power and purpose becomes a crucial leadership competency. Smart executives realize that leadership communication isn't a matter of ""making nice,"" but a strategic necessity. Organized around an original model defining the important communication roles a leader must fill, The Leader as Communicator examines roles as diverse as trust-builder and critic, renewal champion and navigator, learning advocate and provocateur. The book presents case studies of organizations including Cadillac, Emerson, and Saturn, plus dozens of other... "In turbulent times, the ability to communicate with power and purpose becomes a crucial leadership competency. Smart executives realize that lead... |
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cena:
85,68 zł |
Television Advertising That Works: An Analysis of Commercials from Effective Campaigns
ISBN: 9781604975130 / Angielski / Twarda / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
456,70 zł |
Web Site Public Relations: How Corporations Build and Maintain Relationships Online
ISBN: 9781604975284 / Angielski / Twarda / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Web sites have emerged as a massively popular and important tool in public relations, marketing, organizational communication, political campaigns, and a host of other fields. However, only a tiny percentage of Web site research reflects the latest thinking in research and practice. The result of using these old approaches has been that research on homepages has been largely unable to address the most central question in all modern marketing and public relations research and practice: How can organizations can build and maintain relationships with their publics/customers? This relational...
Web sites have emerged as a massively popular and important tool in public relations, marketing, organizational communication, political campaigns, an...
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cena:
528,84 zł |
The New Operational Culture: The Case of the Theatre Industry
ISBN: 9780230220966 / Angielski / Twarda / 270 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Imparting experiences from the theatre world to show how to manage operations in the 21st century, this book provides the key ideas necessary to implement a new operational culture that will lead to excellence in service. This is a must read for executives who wish their operations to be effective and to find satisfaction in shared success.
Imparting experiences from the theatre world to show how to manage operations in the 21st century, this book provides the key ideas necessary to imple...
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cena:
194,52 zł |
Information and Organization: A Tribute to the Work of Don Lamberton
ISBN: 9780444828866 / Angielski / Twarda / 536 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Don Lamberton was one of the first scholars to recognise the need for information to be taken seriously, he has spent much of his career persuading others. Focusing on his contribution, this volume explores the struggle for recognition of a way of thinking which is fundamental to our understanding of the social and economic role of information. Each of the thirty authors, prominent in information economics and related fields have written a contribution especially for this volume. Vital issues, central to Lamberton's concerns and often ignored in euphoric approaches to information - the plight...
Don Lamberton was one of the first scholars to recognise the need for information to be taken seriously, he has spent much of his career persuading ot...
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cena:
812,31 zł |
Public Relations Writing Worktext: A Practical Guide for the Profession
ISBN: 9780415997546 / Angielski / Miękka / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is a writing and planning resource for public relations students and practitioners.
This is a writing and planning resource for public relations students and practitioners.
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cena:
365,52 zł |
The Must-React System: User's Guide to Prospecting C-Suite Executives
ISBN: 9780595489428 / Angielski / Miękka / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Every company that wants to continue growth needs their sales team to be proficient in finding and closing net-new opportunities. But, unfortunately, most sales persons are not good at gaining new business, much less performing even the most basic prospecting practices. There are a multitude of reasons for this phenomenon. But the biggest reason is that sales professionals are untrained in vital cold-calling techniques. Especially in the realm of cold-calling and prospecting. Further, there is a culture of sales resistance that exists, and few sales professionals are equipped to penetrate it....
Every company that wants to continue growth needs their sales team to be proficient in finding and closing net-new opportunities. But, unfortunately, ...
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cena:
59,91 zł |
The Must-React System: User's Guide to Prospecting C-Suite Executives
ISBN: 9780595628957 / Angielski / Twarda / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Every company that wants to continue growth needs their sales team to be proficient in finding and closing net-new opportunities. But, unfortunately, most sales persons are not good at gaining new business, much less performing even the most basic prospecting practices. There are a multitude of reasons for this phenomenon. But the biggest reason is that sales professionals are untrained in vital cold-calling techniques. Especially in the realm of cold-calling and prospecting. Further, there is a culture of sales resistance that exists, and few sales professionals are equipped to penetrate it....
Every company that wants to continue growth needs their sales team to be proficient in finding and closing net-new opportunities. But, unfortunately, ...
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cena:
102,86 zł |
Language and the Market Society: Critical Reflections on Discourse and Dominance
ISBN: 9780415998147 / Angielski / Twarda / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Language plays a central role in creating and sustaining the market society-a society, that is, in which market exchange is no longer simply a process, but an all-encompassing social principle. The social domains affected include education, politics and religion. Around the world, government departments have re-defined themselves as service providers; universities produce graduates; job seekers are asked to package themselves more effectively, and there are consultants specializing in church marketing. And as individuals, too, we are supposed to brand ourselves, sell ourselves and... Language plays a central role in creating and sustaining the market society-a society, that is, in which market exchange is no longer simply a proc... |
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cena:
710,82 zł |
Punk Marketing: Get Off Your Ass and Join the Revolution
ISBN: 9780061151118 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The marketing revolution is here Punk Marketing is the long-awaited and breathless uprising that businesses want, deserve, and desperately need. In this radical guide, Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff--products, services, entertainment--and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed--one they have branded "Punk Marketing"--and it's one we all need to understand, for the traditional divisions... The marketing revolution is here Punk Marketing is the long-awaited and breathless uprising that businesses want, deserve, and desp... |
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cena:
81,55 zł |
Using Your Emotional Intelligence to Develop Others
ISBN: 9780230614581 / Angielski / Twarda / 175 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A practical book detailing how to implement EI (emotional intelligence) techniques for human resource professionals and trainers developing managers and leaders.
A practical book detailing how to implement EI (emotional intelligence) techniques for human resource professionals and trainers developing managers a...
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cena:
194,52 zł |
Siting Low-Level Radioactive Waste Disposal Facilities: The Public Policy Dilemma
ISBN: 9780899305608 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Many lament the difficulty of siting hazardous waste facilities that are intended to benefit the public at large but are locally unwanted. Many label local opposition as purely self-interested; as simply a function of the NIMBY (Not In My Backyard) syndrome. Drawing upon the experience of states trying to site new low-level radioactive waste disposal facilities, Mary English argues that we need to think harder and look deeper, to understand--and, possibly, solve--the siting dilemma. The 1980 Low-Level Radioactive Waste Policy Act ushered in a new era in low-level radioactive waste... Many lament the difficulty of siting hazardous waste facilities that are intended to benefit the public at large but are locally unwanted. Many lab... |
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cena:
577,47 zł |
The Transition to Deregulation: Developing Economic Standards for Public Policies
ISBN: 9780899305820 / Angielski / Twarda / 576 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. William Tye draws on his large body of work in the area of railroad deregulation to address specific economic problems associated with deregulation. He elucidates principles that can be applied to any major industry entering the competitive marketplace--particularly telecommunications and other utilities, including gas and electric. Tye has updated and revised his previous articles and structured them into an integrated framework. Each section addresses a major issue and can be read on a stand-alone basis. By providing appropriate economic models and rules for successful transition, this... William Tye draws on his large body of work in the area of railroad deregulation to address specific economic problems associated with deregulation... |
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cena:
577,47 zł |
Closing the Literacy Gap in American Business: A Guide for Trainers and Human Resource Specialists
ISBN: 9780899306216 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For the first time, a user-friendly handbook has been written on America's workplace literacy gap. Work Force Education has become the quintessential human resource issue of the 1990's. Its impact is now felt by more than 80 million adults, and carries an annual $300 billion price tag in lost employee productivity. This unique book offers readers a complete review of past, present, and future adult literacy programs. It provides essential context on how this training/educational issue suddenly appeared. Also considered are how current programs consistently fail to close an ever-widening... For the first time, a user-friendly handbook has been written on America's workplace literacy gap. Work Force Education has become the quintessenti... |
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cena:
577,47 zł |
Employment Security: Balancing Human and Economic Considerations
ISBN: 9780899306926 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Employment security is under pressure in public and private sectors because of fluctuating economic conditions and unstable markets. According to Loseby, the proponents of employment security have been lacking in substantive evidence justifying its existence. The majority of big business explicitly displays its disbelief in the practice through employee lay-off at first sign of economic adversity. Lay-offs are shown to create and prolong a number of socio-economic problems for society. Lack of employment affects personal ego, personal and family stress, and self-identity, as well as... Employment security is under pressure in public and private sectors because of fluctuating economic conditions and unstable markets. According to L... |
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cena:
457,22 zł |