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Advertising Account Planning: Planning and Managing an IMC Campaign
ISBN: 9780765640369 / Angielski / Miękka / 262 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Acc...
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cena:
438,30 |
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Advertising and Violence: Concepts and Perspectives
ISBN: 9780765642684 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates...Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society... |
cena:
685,68 |
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Advertising and Violence: Concepts and Perspectives
ISBN: 9780765642691 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates...Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society... |
cena:
303,61 |
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Loyalty Schemes in Retailing: A Comparison of Stand-Alone and Multi-Partner Programs
ISBN: 9783631638804 / Angielski / Miękka / 291 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews were conducted with loyalty executives and a survey was carried out with 1,150 German customers of two fuel station chains. Stand-alone programs were found to outperform multi-partner schemes in their ability to trigger behavioral loyalty (e.g. share-of-wallet), attitudinal loyalty, and positive...
To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition,...
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cena:
414,41 |
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Resurrecting TV News: A Digital Plan for the Broadcast Afterlife
ISBN: 9780985789114 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
92,86 |
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The Brandful Workforce: How Employees Can Make, Not Break Your Brand
ISBN: 9780989815901 / Angielski / Miękka / 202 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A Brandful Workforce is a workforce that works FOR your brand, not against it. This book is a practical "How-To" guide for organizations who genuinely want an authentic brand, both inside and out. Companies need to engage more than their customers in evolving their brands. The workforce is the missing link to, not just -successful branding - but success period. Even if you have a brandful workforce, this book can show how to keep it that way. In addition, find out how to attract brandful employees upon graduation or at any career point, and how you and your employees can become brandful. It's...
A Brandful Workforce is a workforce that works FOR your brand, not against it. This book is a practical "How-To" guide for organizations who genuinely...
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cena:
40,43 |
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SWIPE FILE 1970's Advertising Campaigns ...: Persuasive Presentations For Powerful Marketing Ideas ... Volume I
ISBN: 9781479182442 / Angielski / Miękka / 146 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For advertising copy writers and designers ... a swipe file of advertisements from the 1970's. This is Volume I of VII. Volume I advertising categories: Food Products, Pet Food Products, Consumer Products, Personal Care Products. Volume II advertising categories: Foot Wear, Apparel, Automobiles. Volume III advertising categories: Automobile Imports, Automobile Parts & Service. Volume IV advertising categories: Tobacco Products. Volume V advertising categories: Household & Appliances, Cameras & Film, Over The Counter Medications, Insurance, Financial Services, Credit Cards & Traveler's Checks,...
For advertising copy writers and designers ... a swipe file of advertisements from the 1970's. This is Volume I of VII. Volume I advertising categorie...
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cena:
121,18 |
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Transformation Messages Go FM Frequency Getting Sales Without Struggle: FM Products shared on FM Frequencies
ISBN: 9781479238651 / Angielski / Miękka / 66 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
52,56 |
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SWIPE FILE 1970's Advertising Campaigns ...: Persuasive Presentations For Powerful Marketing Ideas ... Volume II
ISBN: 9781479271740 / Angielski / Miękka / 146 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For advertising copy writers and designers ... a swipe file of advertisements from the 1970's. This is Volume II of VII. Volume I advertising categories: Food Products, Pet Food Products, Consumer Products, Personal Care Products. Volume II advertising categories: Foot Wear, Apparel, Automobiles. Volume III advertising categories: Automobile Imports, Automobile Parts & Service. Volume IV advertising categories: Tobacco Products. Volume V advertising categories: Household & Appliances, Cameras & Film, Over The Counter Medications, Insurance, Financial Services, Credit Cards & Traveler's...
For advertising copy writers and designers ... a swipe file of advertisements from the 1970's. This is Volume II of VII. Volume I advertising categori...
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cena:
121,18 |
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SWIPE FILE 1970's Advertising Campaigns ...: Persuasive Presentations For Powerful Marketing Ideas ... Volume III
ISBN: 9781479296217 / Angielski / Miękka / 146 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For advertising copy writers and designers ... a swipe file of advertisements from the 1970's. This is Volume III of VII. Volume I advertising categories: Food Products, Pet Food Products, Consumer Products, Personal Care Products. Volume II advertising categories: Foot Wear, Apparel, Automobiles. Volume III advertising categories: Automobile Imports, Automobile Parts & Service. Volume IV advertising categories: Tobacco Products. Volume V advertising categories: Household & Appliances, Cameras & Film, Over The Counter Medications, Insurance, Financial Services, Credit Cards & Traveler's...
For advertising copy writers and designers ... a swipe file of advertisements from the 1970's. This is Volume III of VII. Volume I advertising categor...
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cena:
121,18 |
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SWIPE FILE 1970's Advertising Campaigns ...: Persuasive Presentations For Powerful Marketing Ideas ... Volume IV
ISBN: 9781479365487 / Angielski / Miękka / 146 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For advertising copy writers and designers ... a swipe file of advertisements from the 1970's. This is Volume IV of VII. Volume I advertising categories: Food Products, Pet Food Products, Consumer Products, Personal Care Products. Volume II advertising categories: Foot Wear, Apparel, Automobiles. Volume III advertising categories: Automobile Imports, Automobile Parts & Service. Volume IV advertising categories: Tobacco Products. Volume V advertising categories: Household & Appliances, Cameras & Film, Over The Counter Medications, Insurance, Financial Services, Credit Cards & Traveler's...
For advertising copy writers and designers ... a swipe file of advertisements from the 1970's. This is Volume IV of VII. Volume I advertising categori...
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cena:
121,18 |
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SWIPE FILE 1970's Advertising Campaigns ...: Persuasive Presentations For Powerful Marketing Ideas ... Volume V
ISBN: 9781480000957 / Angielski / Miękka / 146 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For advertising copy writers and designers ... a swipe file of advertisements from the 1970's. This is Volume V of VII. Volume I advertising categories: Food Products, Pet Food Products, Consumer Products, Personal Care Products. Volume II advertising categories: Foot Wear, Apparel, Automobiles. Volume III advertising categories: Automobile Imports, Automobile Parts & Service. Volume IV advertising categories: Tobacco Products. Volume V advertising categories: Household & Appliances, Cameras & Film, Over The Counter Medications, Insurance, Financial Services, Credit Cards & Traveler's Checks,...
For advertising copy writers and designers ... a swipe file of advertisements from the 1970's. This is Volume V of VII. Volume I advertising categorie...
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cena:
121,18 |
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SWIPE FILE 1970's Advertising Campaigns ...: Persuasive Presentations For Powerful Marketing Ideas ... Volume VI
ISBN: 9781480001039 / Angielski / Miękka / 146 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For advertising copy writers and designers ... a swipe file of advertisements from the 1970's. This is Volume VI of VII. Volume I advertising categories: Food Products, Pet Food Products, Consumer Products, Personal Care Products. Volume II advertising categories: Foot Wear, Apparel, Automobiles. Volume III advertising categories: Automobile Imports, Automobile Parts & Service. Volume IV advertising categories: Tobacco Products. Volume V advertising categories: Household & Appliances, Cameras & Film, Over The Counter Medications, Insurance, Financial Services, Credit Cards & Traveler's...
For advertising copy writers and designers ... a swipe file of advertisements from the 1970's. This is Volume VI of VII. Volume I advertising categori...
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cena:
121,18 |
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SWIPE FILE 1970's Advertising Campaigns ... Volume VII+: Persuasive Presentations For Powerful Marketing Ideas
ISBN: 9781480001107 / Angielski / Miękka / 242 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For advertising copy writers and designers ... a swipe file of advertisements from the 1970's. This is Volume VII of VII. Volume I advertising categories: Food Products, Pet Food Products, Consumer Products, Personal Care Products. Volume II advertising categories: Foot Wear, Apparel, Automobiles. Volume III advertising categories: Automobile Imports, Automobile Parts & Service. Volume IV advertising categories: Tobacco Products. Volume V advertising categories: Household & Appliances, Cameras & Film, Over The Counter Medications, Insurance, Financial Services, Credit Cards & Traveler's...
For advertising copy writers and designers ... a swipe file of advertisements from the 1970's. This is Volume VII of VII. Volume I advertising categor...
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cena:
202,10 |
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Advertising In A Digital Age
ISBN: 9781480049611 / Angielski / Miękka / 172 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
60,57 |
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Stroking The Media!: The Anchorman's Guide to Publicity
ISBN: 9781484112212 / Angielski / Miękka / 72 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
52,48 |
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7 Proven RESTAURANT MARKETING Strategies To Increase Your Restaurant Business Today!
ISBN: 9781492265481 / Angielski / Miękka / 74 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
80,51 |
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Pinterest: A Book on Savvy Strategic Marketing of Your Business and How to Build a Following
ISBN: 9781493502424 / Angielski / Miękka / 54 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. LATEST UPDATES Pinterest as a marketing tool for business owners has become a force to be reckoned with. The fact that a pinner can quickly pin images from their own computer, from their website or in fact any other page they have open on the computer, makes Pinerest one of the easiest ways to share business information and links. Pinterest for business has proven to be exceptionally powerful and now that there are such techniques as the use of Rich Pins to create sales Pinterest will keep on attracting more and more businesses and the buying market. If you have not set up your business...
LATEST UPDATES Pinterest as a marketing tool for business owners has become a force to be reckoned with. The fact that a pinner can quickly pin images...
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cena:
24,23 |
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What's In It For Me?: Answering That Question
ISBN: 9781493640737 / Angielski / Miękka / 34 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
22,79 |
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Power Phrases Vol. 1: 500 Power Phrases That Trigger Greater Profits
ISBN: 9781940961019 / Angielski / Miękka / 26 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
40,26 |
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