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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
ISBN: 9780060007737 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's... This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Bran... |
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62,04 zł |
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
ISBN: 9780071364157 / Angielski / Twarda / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to...
A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know h...
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139,65 zł |
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Positioning: The Battle for Your Mind
ISBN: 9780071373586 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approa... |
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95,63 zł |
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A Technique for Producing Ideas
ISBN: 9780071410946 / Angielski / Miękka / 64 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and... A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A... |
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41,35 zł |
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Secrets of Top-Performing Salespeople
ISBN: 9780071423014 / Angielski / Miękka / 172 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How today's top sales pros consistently connect with--and close--their best, most lucrative customers Sales pros often focus too much on operational details and forget that the secret to selling is developing strong customer relationships. Secrets of Top-Performing Salespeople reiterates that the customer is key and provides customer-based lessons and techniques based on up-todate studies and examples from hundreds of exceptional salespeople. This dynamic book reveals how average salespeople become exceptional by being responsive to and focused on the customer,... How today's top sales pros consistently connect with--and close--their best, most lucrative customers Sales pros often focus too much... |
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104,33 zł |
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Sun Tzu Strategies for Selling: How to Use the Art of War to Build Lifelong Customer Relationships: How to Use the Art of War to Build Lifelong Custom
ISBN: 9780071427302 / Angielski / Miękka / 230 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Winning sales tactics from the greatest strategist of all time Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield. Packed with brilliant insights that will help anyone who... Winning sales tactics from the greatest strategist of all time Through his bestselling books and popular seminars, Gerald Michaelson ... |
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104,33 zł |
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Words that Sell, Revised and Expanded Edition
ISBN: 9780071467858 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way t... |
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72,40 zł |
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Dirty Politics: Deception, Distraction, and Democracy
ISBN: 9780195085532 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Americans in recent years have become thoroughly disenchanted with our political campaigns, especially with campaign advertising and speeches. Each year, as November approaches, we are bombarded with visceral appeals that bypass substance, that drape candidates in the American flag but tell us nothing about what they'll do if elected, that flood us with images of PT-109 or Willie Horton, while significant issues--such as Kennedy's Addison's Disease or the looming S&L catastrophe--are left unexamined. And the press--the supposed safeguard of democracy--focuses on campaign strategy over...
Americans in recent years have become thoroughly disenchanted with our political campaigns, especially with campaign advertising and speeches. Each ye...
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75,44 zł |
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Consuming Angels: Advertising and Victorian Women
ISBN: 9780195085969 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Timid and retiring, the Victorian housewife was an "angel in the house," or so says the stereotype. But when this angel picked up a popular magazine--The Lady, for instance--she saw in its advertisements images of Grecian goddesses, women warriors, queens, actresses, adventurers. These arrestingly sexual and surprisingly powerful images are the subject of Consuming Angels, a major examination of how Victorian ads shaped social values. Stylishly written and featuring 73 reproductions, this book shows how ads used the hedonistic aspects of Victorian culture to sell their...
Timid and retiring, the Victorian housewife was an "angel in the house," or so says the stereotype. But when this angel picked up a popular magazine--...
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722,95 zł |
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Critical Studies in Media Commercialism
ISBN: 9780198742777 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book brings together an impressive collection of essays that explore the growing complexity, range, and reach of media commercialism in today's world. From the corporate conglomeration of today's media giants to the effects of advertising on politics, society, and the individual, this collection provides a comprehensive and insightful critique of both the impact and the limits of media commercialism.
This book brings together an impressive collection of essays that explore the growing complexity, range, and reach of media commercialism in today's w...
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312,68 zł |
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Creating Corporate Reputations: Identity, Image, and Performance
ISBN: 9780199252206 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation's desired reputation. Drawing on more than fifteen years of research, executive seminars, and consulting experience, Dowling emphasizes the roles that customer value and organizational culture play in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity...
Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies bec...
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245,95 zł |
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Video Game Marketing: A Student Textbook
ISBN: 9781138812277 / Angielski / Miękka / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers," being a game developer isn't just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them.
Video Game Marketing: A student textbook is for development students or aspiring developers who... The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set... |
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260,80 zł |
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Film Marketing
ISBN: 9781138013360 / Angielski / Miękka / 188 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The role of the film marketer is both vital and challenging. Promotion is one of the industry s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to forge a career in this sector. This new edition of Film Marketing is a thorough update of the first textbook... The role of the film marketer is both vital and challenging. Promotion is one of the industry s biggest costs, with the campaign of a large film co... |
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260,80 zł |
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Film Marketing
ISBN: 9781138013353 / Angielski / Twarda / 188 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The role of the film marketer is both vital and challenging. Promotion is one of the industry s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to forge a career in this sector. This new edition of Film Marketing is a thorough update of the first textbook... The role of the film marketer is both vital and challenging. Promotion is one of the industry s biggest costs, with the campaign of a large film co... |
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912,96 zł |
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Image Makers: Advertising, Public Relations, and the Ethos of Advocacy
ISBN: 9780226389172 / Angielski / Miękka / 341 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Everywhere we turn, we are exhorted to spend money, join organizations, rally to causes, or express outrage. "Image Makers" is a comprehensive analysis of this age of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations.
Everywhere we turn, we are exhorted to spend money, join organizations, rally to causes, or express outrage. "Image Makers" is a comprehensive analysi...
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142,78 zł |
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Breaking Up America: Advertisers and the New Media World
ISBN: 9780226817507 / Angielski / Miękka / 242 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Combining shrewd analysis of contemporary practices with a historical perspective, "Breaking Up America" traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles.
"An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The... Combining shrewd analysis of contemporary practices with a historical perspective, "Breaking Up America" traces the momentous shift that began in the ...
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148,27 zł |
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Audience Economics: Media Institutions and the Audience Marketplace
ISBN: 9780231126526 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: - How are audiences manufactured, valued, and sold? - How do advertisers and media firms predict the behavior of audiences? - How has the process of measuring audiences evolved over time? - How and why do advertisers...
Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by provid...
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736,60 zł |
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Audience Economics: Media Institutions and the Audience Marketplace
ISBN: 9780231126533 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: - How are audiences manufactured, valued, and sold? - How do advertisers and media firms predict the behavior of audiences? - How has the process of measuring audiences evolved over time? - How and why do advertisers...
Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by provid...
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225,39 zł |
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Media Promotion & Marketing for Broadcasting, Cable & the Internet
ISBN: 9780240807621 / Angielski / Miękka / 350 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. The topics include: goals of promotion; research in...
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest m...
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239,93 zł |
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Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s
ISBN: 9780252030598 / Angielski / Twarda / 290 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when it emerged, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. In
It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost...
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cena:
537,35 zł |
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