The Evolutionary Bases of Consumption
ISBN: 9780805851496 / Angielski / Twarda / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. This lens of analysis suggests how we come to make selections such as choosing a mate, the foods we eat, the gifts that we offer, and more. It also highlights how numerous forms of dark side consumption, including pathological gambling,... The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products ... |
|
cena:
755,61 zł |
Brick & Mortar Shopping in the 21st Century
ISBN: 9780805863642 / Angielski / Miękka / 332 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping behaviors? This... This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. ... |
|
cena:
287,08 zł |
Brick & Mortar Shopping in the 21st Century
ISBN: 9780805863949 / Angielski / Twarda / 332 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping behaviors? This... This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. ... |
|
cena:
654,86 zł |
What Were They Thinking?
ISBN: 9780812932034 / Angielski / Miękka / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Those ignorant of the mistakes of the past are bound to lose a lot of money.That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it.There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry.Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies.
In What Were They Thinking?, McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learnedfrom his long... Those ignorant of the mistakes of the past are bound to lose a lot of money.That's why Bob McMath founded the New Products Showcase and Learning Cente...
|
|
cena:
81,80 zł |
Slave in a Box: The Strange Career of Aunt Jemima
ISBN: 9780813918112 / Angielski / Miękka / 210 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The figure of the mammy occupies a central place in the lore of the Old South and has long been used to ullustrate distinct social phenomena, including racial oppression and class identity. In the early twentieth century, the mammy became immortalized as Aunt Jemima, the spokesperson for a line of ready-mixed breakfast products. Although Aunt Jemima has undergone many makeovers over the years, she apparently has not lost her commercial appeal; her face graces more than forty food products nationwide and she still resonates in some form for millions of Americans. In Slave in a Box,... The figure of the mammy occupies a central place in the lore of the Old South and has long been used to ullustrate distinct social phenomena, inclu... |
|
cena:
153,96 zł |
Living Up to the Ads: Gender Fictions of the 1920s
ISBN: 9780822324461 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In "Living Up to the Ads" Simone Weil Davis examines commodity culture's impact on popular notions of gender and identity during the 1920s. Arguing that the newly ascendant advertising industry introduced three new metaphors for personhood--the ad man, the female consumer, and the often female advertising model or spokesperson--Davis traces the emergence of the pervasive gendering of American consumerism.
Materials from advertising firms--including memos, manuals, meeting minutes, and newsletters--are considered alongside the fiction of Sinclair Lewis, Nella Larsen, Bruce Barton, F.... In "Living Up to the Ads" Simone Weil Davis examines commodity culture's impact on popular notions of gender and identity during the 1920s. Arguing th...
|
|
cena:
120,84 zł |
Handbook of Global Technology Policy
ISBN: 9780824703479 / Angielski / Twarda / 557 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Handbook of Global Technology Policy presents and compares nonideological resolutions to environmental pollution and toxic waste, urbanization and transportation, homelessness, health-care policies around the world. It provides an evaluation of industrial interventions and energy sources, explores flow control and corporate growth, privatization and liberalization, health data networks, and electronic innovation and governance. Other topics include pharmaceutical policies, the state of science and technology in Africa, the reemergence of tuberculosis, wind energy technology development...
The Handbook of Global Technology Policy presents and compares nonideological resolutions to environmental pollution and toxic waste, urbanization and...
|
|
cena:
906,73 zł |
Turn Eye Appeal Into Buy Appeal: How to Easily Transform Your Marketing Pieces Into Dazzling, Persuasive Sales Tools !
ISBN: 9780978537135 / Angielski / Miękka / 136 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This award-winning book is loaded with samples and eye-popping tips to show entrepreneurs and non-designers how to create eye-catching graphics and compelling content for business cards, postcards, flyers, websites and book covers. Whether you're a small business owner, student or administrative assistant, you will learn what makes a good logo, how to pick harmonious colors, how to employ good branding techniques, how to create organized and attractive layouts and slide presentations and much more. It has: Over 200 full-color illustrations Details appreciated by people with tight deadlines...
This award-winning book is loaded with samples and eye-popping tips to show entrepreneurs and non-designers how to create eye-catching graphics and co...
|
|
cena:
144,86 zł |
Alan Siegel: On Branding and Clear Communications (Large Edition)
ISBN: 9780979076640 / Angielski / Miękka / 188 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel & Gale, devoted to positioning global companies for competitive success.
Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocat...
|
|
cena:
99,21 zł |
Intelligent Support Systems for Marketing Decisions
ISBN: 9781402071942 / Angielski / Twarda / 514 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-a-vis marketing decisions and in new product development situations. Part II... Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other mar... |
|
cena:
583,65 zł |
Market Response Models: Econometric and Time Series Analysis
ISBN: 9781402073687 / Angielski / Miękka / 502 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From 1976 to the beginning of the millennium covering the quarter-century life span of this book and its predecessor something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It s not just us that we are talking...
From 1976 to the beginning of the millennium covering the quarter-century life span of this book and its predecessor something remarkable has happened...
|
|
cena:
1167,35 zł |
Differential Games in Marketing
ISBN: 9781402076138 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time.
The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock. The book deals with... Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such ...
|
|
cena:
583,65 zł |
New Perspectives on Retailing and Store Patronage Behavior: A Study of the Interface Between Retailers and Consumers
ISBN: 9781402079542 / Angielski / Twarda / 124 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher...
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing ...
|
|
cena:
194,52 zł |
The Writing on the Wall: Economic and Historical Observations of New York's Ghost Signs
ISBN: 9781425954628 / Angielski / Miękka / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
|
cena:
307,13 zł |
Untold Millions: Secret Truths about Marketing to Gay and Lesbian Consumers
ISBN: 9781560239482 / Angielski / Miękka / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Helps marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Includes b&w and color examples of advertising. The author is president of GLV Communications in New York City. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Helps marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Incl...
|
|
cena:
110,78 zł |
Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century
ISBN: 9781574442861 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This one-stop source is for anyone who needs comprehensive, yet hands-on information about marketing management and competitive strategy in the internet age. The nonmarketing executive or manager will understand the various components of marketing, its effect on the whole organization, how to communicate and develop a better rapport with marketing professionals, and how to participate effectively in marketing decisions.
This one-stop source is for anyone who needs comprehensive, yet hands-on information about marketing management and competitive strategy in the intern...
|
|
cena:
478,50 zł |
Managing High-Tech Services Using a Crm Strategy
ISBN: 9781574443462 / Angielski / Twarda / 376 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enabling you to gain and retain a competitive edge for your company.
This book highlights issues and problem-solving applications including: As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech...
|
|
cena:
654,86 zł |
Compete and Win in Telecom Sales: A Step-By -Step Guide for Successful Selling
ISBN: 9781578200627 / Angielski / Miękka / 170 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For anyone ready to launch a successful career in sales for telecom equipment, services and technologies, or for veterans ready to break through to a higher level, this book provides a practical eight-step program for successful selling. The rapidly chang
For anyone ready to launch a successful career in sales for telecom equipment, services and technologies, or for veterans ready to break through to a ...
|
|
cena:
140,99 zł |
Strategic Software Production with Domain-orientated Reuse
ISBN: 9781580531047 / Angielski / Twarda / 424 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This unique new book provides a systematic approach to creating and positioning reusable software components and products. The Domain Analysis methodology shows how to use commonality and variability analysis in studying the market, coordinating with competitors, engineering new product, and minimizing risks. Real-world case studies illustrate applications of the methodologies described in the book, including "Sherlock", a unique new method that binds domain analysis to market analysis and planning.
This unique new book provides a systematic approach to creating and positioning reusable software components and products. The Domain Analysis methodo...
|
|
cena:
543,03 zł |
Campaign Advertising and American Democracy
ISBN: 9781592134564 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior. Contrary to widely held beliefs, political ads do not turn people off to politics.
Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior. Contrary to wid...
|
|
cena:
143,12 zł |