Kategoria BISAC: Business & Economics >> General

From the food we eat, to the clothes we wear, to the values that shape our realities, Globalization has affected nearly every aspect of modern life on this planet. Contributors to this book suggest that globalization is supplanting Cold War ideology and they critique mainstream news media coverage of civil disobedience. They further explore the new activism of social movement groups who use performance and media to appeal directly to the people in promoting their causes, fundraising, and recruitment.

This is a collection of articles by experts from many countries on economic aspects of international arbitration, the role of treaties, the movement for a uniform law, and international procedures for the settlement of disputes.

This book argues that our world is inescapably mediated or specularized. It investigates human dilemmas without taking flight into cultural and political elitism and at the same time does not ignore the corporate and military agenda that is serviced by the media at great human cost. Arguments are drawn from political economy, psychoanalysis, and semiotics to describe the cultural functions of the media with respect to the state, the economy, the family, women and children and with regard to the problem of sustaining democratic public and civic institutions whose activities are wholly...

With contributions by sixteen scholars from such diverse fields as communication, linguistics, literary studies, rhetoric, and sociology of sciences, "Essays in the Study of Scientific Discourse" continues the contemporary discussion about the origin and nature of scientific discourse and its function in today's society. Essays document the increasing importance of rhetorical expertise in scientific discourse, shed new light into the history and language of science, and offer pedagogical guidance for teachers of scientific writing. Readers may also discover new topics for scholarly...

Academic writing on environmental communication proliferated in the 1990's. A few of us had been calling for such work and making initial investigations throughout the 1980's, but the momentum in the field built slowly. Spurred by coverage in the mass media, academic publishers finally caught the wave of interest. In this exciting new volume, the editors demonstrate more fully than ever before how environmental rhetoric and technical communication go hand in hand. The key link that they and their distinguished group of contributors have discovered is the ancient concern of communication...

The crucial nature of developmental theory is the question of relationship between cultural and personal facets of human development. Dialogue is a useful concept to specify this relationship from a process-oriented perspective. In its broadest sense, the notion of dialogue entails the interaction between at least two entities (persons, meanings, perspectives) out of which novelty can (but need not) emerge. Thus, dialogic models are open for developmental questions. These issues are examined in this, the first volume in which the increasingly popular metaphor of dialogue is systematically...

A systematic examination of Chinese communication scholarship and comprehensive critique of its theories and methodologies are long overdue, and in this new collection of essays by a multicultural group of scholars, both aims are achieved. Focusing on such relatively new fields as Chinese health communication and Chinese communication on the internet, the volume addresses key questions about the state and the future of its field. Both challenging and complementing the Western views of communication, it advances theories of cultural and intercultural communication while at the same time...

This book is among the best on stress and its organizational consequences. It is based on papers presented at the Seventh Annual Applied Behavioral Science Symposium. The editors and most of the contributors are academic specialists on stress. The major theme of the book is that stress has negative, and sometimes positive, personal and organizational consequences. On the positive side, stress--perceived as challenge--may arouse performance-enhancing responses; but stress may also induce withdrawal, absenteeism, and poor performance. . . . An excellent preface and introductory chapter by...

With this comprehensive annotated bibliography, the reader can discover the most important works on any one topic in marketing and review their contents within a matter of minutes. Using the selection technique of citation analysis, which tabulates the number of times a particular work is referred to in scholarly literature, the authors have chosen 150 books and articles that have had the greatest impact on the discipline of marketing. They also include Journal of Marketing award-winning articles from 1977 to 1983, as well as Alpha Kappa Psi award winners and other classic books and...

This book examines the management of high technology from the dual perspectives of the commercial markets and military national-interest missions. The author's thesis is that the successful management of technology has as much to do with the survival of the country as the success and survival of any particular corporation or industry. He studies thirty real-life applications of technology management and, using these examples, develops strategies for success both in commercial and governmental areas. His examples are evenly divivded between military, space and communications missions, and...

Especially pertinent for political sociologists and political scientists, this text examines key social and political issues surrounding the white collar working class. The study is unique both in its coverage and elucidation of complex theories of white collar class and in incorporating structural class definition into the empirical investigation. The document examines current class situation, changes over time, and political outcomes. Specifically, it identifies a system of stratification within the working class, scrutinizes the proletarianization questions, and demonstrates the...

Direct coal liquefaction, a synthetic liquid fuel process, is one of the major developmental alternatives for meeting the anticipated fuel demands for the twenty-first century. This work provides a retrospective assessment of past attempts in this century to develop synthetic liquid fuel and applies the findings to produce reliable and pertinent data for the future. Retrospective technology assessment, a recent methodological invention, is used by the authors to analyze the past synthetic liquid fuel programs and the reasons for their failures. Bringing to bear four different...

The philosophy of public journalism, which has found converts in academia and in newsrooms nationwide, holds that traditional journalism is outmoded--values such as objectivity and detachment must give way to new values connecting journalists to their communities and committing them to a kind of reporting that will make public life go well. These new values, however, are not clearly defined, and even the main advocates of public journalism disagree on its meaning and purpose. This volume offers a thorough and devastating critique of public journalism by showing that its advocates have...

Communications Policy and the Political Process provides new research about the politics of determining communications policy. Chapters about the FCC, Congress, the executive branch, the Supreme Court, elections, and interest groups offer original research dealing with each of the various arenas in which communications policy is made. The book adds significantly to the published research about the communications policy process. Current issues in communications policy are reviewed and considered in the context of theories of policy making. Contributors to this volume also consider the power...

The authors present the first objective and carefully documented study of this new occupation and explore its development, operations, and future prospects, as well as its significance for both the legal services delivery system and the consuming public. Drawing on extensive field research involving both paralegals and lawyers, the authors compare the different settings in which paralegals are employed and the characteristics of their training and organizations, how they function on the job, and what controls are maintained by the lawyers for whom they work. The authors discuss...

Addressing a phenomenon that continues to shape our culture today, Professor Lunden presents a full-length analysis of the relationship between business and religion during the 1920s. He examines both the impact of the business mentality on Protestant institutions and values and the effects of religion on business. Beginning with a discussion of business and entrepreneurship as determining factors in the development of American society, Lunden looks at the position of the Protestant churches vis-a-vis business. He next explores business attitudes toward religion. Commenting on the adoption...

Foremost scholars explore new directions in communication research in the light of social, economic, and technological changes in recent years. They analyze differing perspectives historically, problems and opportunities in terms of information flows and filters, and new public policy and social issues and challenges. They raise major questions about future needs and trends. This interdisciplinary study delves into a number of basic concerns, such as how public agendas are formed, how shifting groups in society interpret messages differently, and how technology has changed profoundly the...