Bringing the reader the very best of modern scholarship from the heritage community, this comprehensive reader outlines and explains the many diverse issues that have been identified and brought to the fore in the field of heritage, museums and galleries over the past couple of decades.

The volume is divided into four parts:

• presents overviews and useful starting points for critical reflection
• focuses more specifically on selected issues of significance, looking particularly at the museum's role and responsibilities in the postmodern and postcolonial...

Traditional business subjects like business planning and finance, business communications, organizational behaviour and marketing are treated with reference to art business (e.g. dealing in fine art and antiques); they sit alongside more focused art-related courses like...

Art Smart is a comprehensive guide to the Canadian art market for both novice and experienced collectors. It is full of advice that can give anyone the tools to determine the value of a piece of art and to not be intimidated by the often mystifying world of art. This informative and helpful volume covers the inner workings of the art market, from dealer trade secrets to expert strategies on buying and selling through auction houses and online.

Art Smart gives the reader the knowledge needed to build a collection for long-term investment value, and also covers tax and...

Providing real-life examples, illustrations, and step-by-step exercises, Battenfield offers readily applicable advice on all aspects of the job. Along with tips on planning and assessment, she presents strategies for self-management, including marketing, online promotion, building professional relationships, grant writing, and portfolio development.

Each chapter ends with...

You are creative, you are an artist or a photographer, you have a hobby or craft, something you absolutely love to do, and you are good at it. But you may be asking yourself, How do I market my work? How do I turn this into a real money making business?

The answer lies between the covers of this new book. You will learn the steps you need to take to successfully sell your artwork or crafts even if you have no experience with marketing and even if you hate to sell. As with many other business segments, the Internet and technology have opened up the world and made it your marketplace....

Written in conjunction with the Fine Art Trade Guild, this book offers
advice on starting up your own gallery. It covers all the basic
questions involved such as the pros and cons of running your own
busines, choosing premises, start up and running costs, typical
leasehold agreements, financial projections, grants, business plans,
cashflow and financial management, contracts, exploring product groups
and sourcing products, pricing, role of computers, the internet and
e-marketing, capital investment, effective marketing, stock display,
sales techniques, employing...

The second edition of Arts Management has been thoroughly revised to provide an updated, comprehensive overview of this fast-changing subject. Arts managers and students alike are offered a lively, sophisticated insight into the artistic, managerial and social responsibilities necessary for those working in the field.

With new cases studies and several new chapters, Derrick Chong takes an interdisciplinary approach in examining some of the main impulses informing discussions on the management of arts and cultural organizations. These are highly charged debates, since arts...

How has Paris, the world's fashion capital, influenced Milan, New York, and Tokyo? When did the Marlboro Man become a symbol of American masculinity? Why do Americans love to dress down in high-tech Lycra fabrics, while they wax nostalgic for quaint, old-fashioned Victorian cottages?

Fashion icons and failures have long captivated the general public, but few scholars have examined the historical role of business and commerce in creating the international market for style goods. Producing Fashion is a groundbreaking collection of original essays that shows how economic...

In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed.

Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including:

This is the first volume in a new series focused on the technical study of museum objects through the collaborative efforts of conservators, research scientists, and curators. Written for a professional audience, the publication underscores the importance of a thorough understanding of the context, materials, and technical nature of works of art.

This volume includes a history of early objects conservation practices in The Metropolitan Museum of Art; an exploration of the use of lapis lazuli and azurite as pigments in ancient Egypt; two related investigations into the casting methods...