The Other Kind of Funnies refutes the mainstream American cultural assumption that comics have little to do with technical communication-that the former are entertaining (in a low-brow sense) and juvenile, whereas the latter is practical and serious (to the point of stuffiness). The first of its kind, this book demonstrates the exciting possibilities of using comics in technical communication. It defines comics as a medium and art form that includes cartoons, comic strips, comic books, and graphic novels; provides conceptual and historical backgrounds on comics; and discusses the appeals and...
The Other Kind of Funnies refutes the mainstream American cultural assumption that comics have little to do with technical communication-that the form...
The Flowering of a Tradition, which describes the development of technical, or practical, writing in England during the seventeenth century, from 1641 to 1700, follows Emergence of a Tradition, which tracks the emergence of English technical writing from 1475 to 1640, during the English Renaissance. Together, the books present the emergence and development of technical writing in England from 1475 to 1700 by describing and exemplifying the main characteristics and genres of technical writing as they appeared and flowered. Topics include format and page design; recognition of readers' needs in...
The Flowering of a Tradition, which describes the development of technical, or practical, writing in England during the seventeenth century, from 1641...
Administrators of academic professional and technical communication (PTSC) programs have long relied upon lore--stories of what works--to understand and communicate about the work of program administration. Stories are interesting, telling, engaging, and necessary. But a discipline focused primarily on stories, especially the ephemeral stories narrated at conferences and deliberated at department meetings, usually suffice primarily to solve immediate problems and address day-to-day concerns and activities. This edited collection captures some of those stories and layers them with...
Administrators of academic professional and technical communication (PTSC) programs have long relied upon lore--stories of what works--to understan...
Within the framework of New Literacy Studies, Dirk Remley presents a historical study of how technical communication practices at a World War II arsenal sponsored literacy within the community in which it operated from 1940 to 1960 and contemporary implications of similar forms of sponsorship. The Training within Industry (TWI) methods developed by the U.S. government and industry at that time included multimodal literate practices, particularly combinations of visual, oral, experiential, and print-linguistic text. Analyses reveal a hierarchy in which print-linguistic literacies were...
Within the framework of New Literacy Studies, Dirk Remley presents a historical study of how technical communication practices at a World War II arsen...
Within the framework of New Literacy Studies, Dirk Remley presents a historical study of how technical communication practices at a World War II arsenal sponsored literacy within the community in which it operated from 1940 to 1960 and contemporary implications of similar forms of sponsorship. The Training within Industry (TWI) methods developed by the U.S. government and industry at that time included multimodal literate practices, particularly combinations of visual, oral, experiential, and print-linguistic text. Analyses reveal a hierarchy in which print-linguistic literacies were...
Within the framework of New Literacy Studies, Dirk Remley presents a historical study of how technical communication practices at a World War II arsen...
While Aristotle acknowledges the connection between rhetoric, biology, and cognitive abilities, scholarship continues to struggle to integrate the fields of rhetoric and neurobiology. Drawing on recent work in neurorhetoric, this book offers a model that integrates multimodal rhetorical theory and multisensory neural processing theory pertaining to cognition and learning. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the author develops a model that integrates concepts from both fields, bridging, if not uniting, them. He also discusses...
While Aristotle acknowledges the connection between rhetoric, biology, and cognitive abilities, scholarship continues to struggle to integrate the fie...
While Aristotle acknowledges the connection between rhetoric, biology, and cognitive abilities, scholarship continues to struggle to integrate the fields of rhetoric and neurobiology. Drawing on recent work in neurorhetoric, this book offers a model that integrates multimodal rhetorical theory and multisensory neural processing theory pertaining to cognition and learning. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the author develops a model that integrates concepts from both fields, bridging, if not uniting, them. He also discusses...
While Aristotle acknowledges the connection between rhetoric, biology, and cognitive abilities, scholarship continues to struggle to integrate the fie...
In the field of technical communication, academics and industry practitioners alike regularly encounter the same question: "What exactly is it you do?" Their responses often reveal a fundamental difference of perspective on what the field is and how it operates. For example, academics might discuss ideas in terms of rhetorical theory, while practitioners might explain concepts through more practical approaches involving best business practices. And such differences can have important implications for how the field, as a whole, moves forward over time. This collection explores ideas related to...
In the field of technical communication, academics and industry practitioners alike regularly encounter the same question: "What exactly is it you do?...
As colleges and universities across the country continue to deal with regular decreases in state funding, technical communication programs, in particular, are being forced to "do more with less." As budget cuts become the new normal, the long-term health of technical communication depends on our ability to evolve and adapt to an array of internal, external, and technological pressures. The New Normal: Pressures on Technical Communication Programs in the Age of Austerity explores the ways technical communication programs are responding to conditions of economic austerity and investigates how...
As colleges and universities across the country continue to deal with regular decreases in state funding, technical communication programs, in particu...
Explores ideas related to forging effective academia-industry relationships and partnerships so members of the field can begin a dialogue designed to foster communication and collaboration among academics and industry practitioners in technical communication. The 11 chapters present different perspectives on and ideas for achieving this goal.
Explores ideas related to forging effective academia-industry relationships and partnerships so members of the field can begin a dialogue designed to ...
