Mass media play a significant role in the production and reproduction of identities and lifestyles, values and world-views. They also convey information about the world we live in, as they reflect elements of the broader context within which they come into being. This volume, the first on this topic to be published in Poland, brings together eleven essays that offer a complex approach to both media in the PRC and the way China and the Chinese are presented in the media of other countries. Individual chapters discuss images constructed, persuasive techniques employed, political undertakings...