The ultimate guide to branding and building your business in the era of the Social Web--revised and updated with a Foreword by Ashton Kutcher
Engage thoroughly examines the social media landscape and how to effectively use social media to succeed in business--one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.
Covering everything...
The ultimate guide to branding and building your business in the era of the Social Web--revised and updated with a Foreword by Ashton Kutcher <...
It's a new era of business and consumerism--and you play a role in defining it
Today's biggest trends--the mobile web, social media, real-time--have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.
-To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?- --Mark Cuban, owner of the Dallas Mavericks and Chairman of HDNet
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It's a new era of business and consumerism--and you play a role in defining it
Today's biggest trends--the mobile web, social media, real-ti...
