Today, examples of the public's engagement with political issues through commercial and communicative mechanisms have become increasingly common. In February 2012, the Susan G. Komen Foundation reversed a decision to cease funding of cancer screening programs through Planned Parenthood amidst massive public disapproval. The same year, restaurant chain Chic-fil-A became embroiled in a massive public debate over statements its President made regarding same-sex marriage. What exactly is going on in such public engagement, and how does this relate to existing ideas regarding the public sphere...