Creativity is the emergence of something novel and appropriate, from a person, a group, a society. A creative idea or product must be novel. Yet, novelty is not enough (a novel idea may be ridiculous or nonsensical). In addition to novelty, to be creative an idea or product must also attain some level of social recognition. The individualist approaches to creativity overestimate the role of the individual and of his/her abilities (the myth of the genius). On the contrary, the socio-cultural approach emphasizes the role played by contexts in the creation process: societies, cultures and...