In this study, Richard Alexander presents a series of original and empirically based case studies of the language and discourse involved in the discussion of environmental and ecological issues. Relying upon a variety of different text types and genres - including company websites, advertisements, press articles, speeches and lectures - Alexander interrogates how, in the media, press, corporate and activist circles, language is employed to argue for and propagate selected positions on the growing ecological crisis. For example, he asks: How are ecological and environmental concerns...