Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate.
This edited collection adds momentum to the emergent interest in the relationship between public relations, society...
Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations...
Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate.
This edited collection adds momentum to the emergent interest in the relationship between public relations, society...
Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations...