This text examines the moral aspect of sports coaching and develops a powerful idea of what it ought to be, arguing strongly that coaches must be aware of the ethical implications of their acts.

• Is the role of the sports coach simply to improve sporting performance?
• What are the key ethical issues in sports coaching practice?

Despite the increasing sophistication of our understanding of the player-sport-coach relationship, the dominant perspective of the sports coach is still an instrumental one, focused almost exclusively on performance, achievement and competitive success. In this ground-breaking new book, leading sport scholars challenge that view, arguing that the coaching process is an inherently moral one...