'Cultural Realities of Being' offers a dialogue between academic activity and everyday lives by providing an interface between several perspectives on human conduct. Very often, academic pursuits are arcane and obscure for ordinary people, this book will attempt to disentangle these dialogues, lifting everyday discourse and providing a forum for advancing discussion and dialogue.

The interventions have ranged between benevolent exchanges to powerful influences as well as military domination. Although interpersonal and group influence has been an important domain of study in Social Psychology, we propose to take a fresh look at these phenomena from the specific orientations provided by the discipline of Cultural Psychology. In this perspective, meaning making processes becomes a key for understanding the everyday experiences of the receivers and agents of intervention. In this volume, we see how attending to meaning-making processes becomes crucial when researching or...